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  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … unnecessary information to your name (e.g., “Google Inc. – Mountain View Corporate Headquarters” instead of “Google”) by including marketing taglines, store codes, special characters, hours or closed/open status, phone numbers, website URLs, service/product information, location/address or directions, or containment information (e.g. “Chase ATM in Duane…

    Miriam Ellis/ Marketing Technology Blog- 19 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … or offers relevant to their situation. Or you can provide special offers to shoppers who have recently passed by a specific store–or are near or at a competitor’s location. Be sure that the content in the ad and on the landing page is hyper-localized, showing information–including address and local phone number–for that specific location. Mistake…

    Inside Facebookin Facebook Retargeting- 26 readers -
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