• Pokemon Go: The Accidental Social Media Sensation

    … on networks such as Yelp. If you manage your location data well, you understand the importance of publishing accurate location data such as your business name, address and phone number on social networks ranging from Facebook to Yelp. If you are a PokéStop, make sure you share this attribute, too. When trainers use Yelp to find PokéStops nearby, help…

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  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

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