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  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    …-level menu or store locator widget. Here are some quick dos and don’ts: Do be sure the content on these pages is unique. Do not simply swap out city names on these pages and republish the content across them. Invest in good, creative writing for each page. Do be sure the first thing on each page is the location’s complete NAP (name, address…

    Miriam Ellis/ Marketing Technology Blog- 11 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 19 readers -
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