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  • 4 Mistakes Businesses Are Making that Hurt Local SEO

    … to consider using a city name as part of your legal business name, incorporated into your street level signage, web and print material, and telephone greeting, but, in any other scenario, inclusion of geomodifiers in the business name is not permitted by Google. And, because you want your other local business listings to match your Google data, you should…

    Miriam Ellis/ Marketing Technology Blog- 18 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 26 readers -
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