Addressable Media

  • The Rise of Personalized Marketing (Infographic)

    … communication more personal. One out of four media buyers are currently dedicating more than one-half of their budgets to people-based marketing. 92 percent of media buyers indicated that their clients plan to accelerate their media buys in the sector, and 66 percent plan to increase their investment in “addressable media,” which is a much more targeted…

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