Adelphic

  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … the current state of the industry, I find it hard to recommend self-service tech platforms for SMBs. Would you go to a self-service dentistry clinic? I didn’t think so.” (Yariv Drori, MultiView) 5. Reach customers in close proximity to competitors. “Across media in ad exchanges, about half of mobile inventory is location-aware. GPS information…

    Stephanie Miles/ Street Fight- 12 readers -
  • Placed Brings Location Analytics to Programmatic

    … Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base. The move marks an important step for Placed as it looks to bring its measurement service to a wider market. “We’ve got…

    Mason Lerner/ Street Fight- 10 readers -
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