• 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … with the big players,” explains Ratko Vidakovic, vice president of programmatic at Centro. “If used intelligently by combining efficient and effective tactics like hyperlocal mobile targeting, retargeting, and contextual targeting, great results can be achieved with a very modest investment.” Here are six strategies that small and medium-sized businesses…

    Stephanie Miles/ Street Fight- 10 readers -
  • Placed Brings Location Analytics to Programmatic

    … Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base. The move marks an important step for Placed as it looks to bring its measurement service to a wider market. “We’ve got…

    Mason Lerner/ Street Fight- 9 readers -
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