Adelphic

  • 6 Ways SMBs Can Take Better Advantage of Programmatic Ad Buying

    … of day.” (Jennifer Lum, Adelphic) 4. Don’t attempt a DIY approach. “To engage with the best technology vendors and utilize their tools most effectively, businesses need to either invest in the talent that can manage the complexity in-house or hire a full-service agency with the relationships, talent, and competencies to deliver the best results. Given…

    Stephanie Miles/ Street Fight- 16 readers -
  • Placed Brings Location Analytics to Programmatic

    … Placed has made its move into programmatic. The location analytics firm has announced a new partnership with Adelphic that will bring the company’s attribution and targeting data to the demand-side platform’s client base. The move marks an important step for Placed as it looks to bring its measurement service to a wider market. “We’ve got…

    Mason Lerner/ Street Fight- 14 readers -
Get the top posts daily into your mailbox!