• The Steep Benchmark Curve on Mobile App User Retention

    … in. adjust analysis shows that about 90% of mobile users stop using any given app within 14 days of download Tweet This! The mobile application we built is a conversion calculator for engineers and it’s been widely adopted within the target audience. Why did our mobile app perform well? It’s not a unique user interface, it doesn’t have…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … App analytics and attribution company Adjust has released its App Competition Retrospective Report for 2014, which measured the competition for visibility in mobile app stores. The report found competition increased severely for developers throughout 2014, with 82.8 percent of all apps in the iOS App Store now qualifying as \"Zombie Apps…

    Inside Facebook- 9 readers -
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