• The Steep Benchmark Curve on Mobile App User Retention

    … and engagement. No need to reinvent the wheel! It’s just my opinion, but I don’t believe you should pay too much attention to these benchmarks on retention… other than you absolutely have to beat them. These are based on thousands and thousands of crap mobile applications getting mass produced on a daily basis. With that in mind, I think there are three…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Report: 83 Percent of iOS Apps are Effectively Invisible

    … 890,000 total apps to almost 1.4 million. Zombie Apps, specifically, are those which do not show up on any top list placements (worldwide) for more than two-thirds of a measured timeframe, meaning users would only find them by manually searching for them. This puts a challenge on developers looking to promote their apps. Christian Henschel, CEO…

    Inside Facebook- 10 readers -
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