Adobe Digital Index

  • Are Marketers Ready for The Cross-Device Super Bowl?

    … that Millennials were also 3.5x more likely to watch or re-watch at least part of the Super Bowl on their mobile devices. Joe Martin, marketing manager of Adobe Digital Index, spoke with SocialTimes about how advertisers are rising to the cross-device challenge? It’s becoming standard for advertisers to release teasers or full ads on social channels prior…

    Justin Lafferty/ AllTwitter- 19 readers -
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