Adobe Marketing Cloud

  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 30 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Marketing Cloud or Google Analytics. (If you are integrating your SEO tool with Adobe Marketing Cloud, this is also referred to as a "Genesis Integration.") Whether you are integrating your SEO tools within your analytics tools for the first time or you have already integrated both platforms, it is worthwhile to revisit some basics around how your…

    Search Engine Landin SEO- 13 readers -
  • Say Hello To The Content Marketing Stack

    … You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren't here yet, but they're coming. In the next couple of years, I expect we'll see offerings from the big enterprise players: Adobe, Oracle and (IBM has a lot of catching…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    …; 73 percent cited the expanded number of channels and platforms needed to reach audiences as drivers. That means new skills to adopt and new things to learn. Particularly within companies that spend a significant amount on marketing, reinvention is key with 82 percent saying marketers need to reinvent themselves to succeed. Sometimes it's not so…

    Jim Yu/ Marketing Land- 13 readers -
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    How much extra can you expect in your paycheck next year? Employers say they'll dole out raises averaging 3% in 2014, virtually matching annual increases in 2013 and 2012, according to survey of mo...