Adobe Marketing Cloud

  • The Best Branded Content of May

    … this month that I missed? Want to make suggestions for next month? Tweet me @joelazauskas. Previously in Best Branded Content: The Best Branded Content of April The Best Branded Content of March The Best Branded Content of February The Best Branded Content of January The Best Branded Content of 2014 The post The Best Branded Content of May appeared first on The Content Strategist. …

    The Content Strategistin Social Content- 22 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 13 readers -
  • Say Hello To The Content Marketing Stack

    … You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren't here yet, but they're coming. In the next couple of years, I expect we'll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    … their skill sets, but many don't know how. What's more, these marketers know all the "buzz" strategies, yet many don't apply them to their own work. Despite that, many marketers saw promotions and comfortable pay raises in the past year, and average salaries continue to be competitive in the search marketing industry. The Perplexed Marketer In the fast…

    Jim Yu/ Marketing Land- 8 readers -
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    There is no president of the Internet. But there is a queen. That only-somewhat-exaggerated sobriquet belongs to Mary Meeker, the 53-year-old financial analyst turned venture capitalist.
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    How much extra can you expect in your paycheck next year? Employers say they'll dole out raises averaging 3% in 2014, virtually matching annual increases in 2013 and 2012, according to survey of mo...