Adobe Marketing Cloud

  • The Best Branded Content of May

    … is still invite only, and we’ll have to wait to see if it succeeds, but the app is gorgeous and has a clear purpose—like all of Net-a-Porter’s content-focused initiatives—so our hopes are high. And if the company succeed, it may set a new bar for brand engagement. Adobe Marketing Cloud: Audio White Papers For Marketing Making white papers interesting…

    The Content Strategistin Social Content- 28 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … Search Engine Optimization (SEO) tools and more general web analytics solutions are both critically important for site analysis, but they don't often work well together. This is a how-to guide for integrating SEO ranking tools with analytics tools. A single reporting platform by which to evaluate your SEO performance Continued visibility…

    Search Engine Landin SEO- 13 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    …-paced world of digital marketing, 64 percent of marketers surveyed expected their role to change in the next year, according to the "Digital Roadblock" report by Adobe. And while 40 percent said they wanted to reinvent their role as a marketer, only 14 percent felt they knew how. It's not just the pace of change that alters the roles of marketers…

    Jim Yu/ Marketing Land- 11 readers -
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