Adobe Marketing Cloud

  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 27 readers -
  • How To Integrate SEO Ranking Tools With Analytics Tools

    … later, then clicks on a paid search ad the next day, and finally comes back to your site later from a branded natural search keyword, then the full attribution value of the conversion goes to the branded natural search visit. First-Touch Attribution First-touch or first-click attribution is a model that attributes 100% of the conversion value…

    Search Engine Landin SEO- 13 readers -
  • Say Hello To The Content Marketing Stack

    … You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren't here yet, but they're coming. In the next couple of years, I expect we'll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
  • Study: Marketers’ Roles Are Changing. What They Need To Succeed

    …-paced world of digital marketing, 64 percent of marketers surveyed expected their role to change in the next year, according to the "Digital Roadblock" report by Adobe. And while 40 percent said they wanted to reinvent their role as a marketer, only 14 percent felt they knew how. It's not just the pace of change that alters the roles of marketers…

    Jim Yu/ Marketing Land- 8 readers -
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