Adobe Media Optimizer

  • What is a Demand-Side Platform (DSP)?

    …-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social. In other words, DSPs enable an advertiser to maximize their advertising return on investment. What is a DSP? A demand-side platform (DSP) is a platform that allows buyers of digital advertising…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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