Adobe Media Optimizer

    • What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
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