- Our Blog
While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.
…, the challenges and even what’s coming next. Be sure to listen to the entire interview! Listen to our Interview of Pete Kluge of Adobe Modern Programmatic Advertising platforms like Adobe Media Optimizer integrate customer data, audience segmentation, dynamic advertising, optimization, bidding, and omni-channel display advertising in real-time. If that’s…
… Optimizer now offers multidimensional portfolio modeling, allowing marketers to place search ads across mobile devices for the lowest cost at maximum return. Adobe vice president of digital marketing Suresh Vittal said in a release announcing the new features: With Intelligent Location Marketing, we are delivering new, innovative ways for marketers…
… Adobe made several product announcements at its customer Adobe Summit EMEA in London today relating to its Media Optimizer and Analytics products. The company updated the predictive modeling algorithms used by Media Optimizer for campaign optimization across channels. With the integration of Adobe Analytics providing a direct flow of data…