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… of influencer marketing and social media amplification. Businesses, are you paying attention? Sherry Gray is a freelance content writer from Key West, Fla., currently suffering in the suburbs of Orlando. She is a science geek, a social media junkie and an unapologetic fan of all things bacon. Follow her on Twitter: @SheriSaid. Images courtesy of Adobe Stock, The Oxford Dictionary, BuzzSumo, Google, AZQuotes and Adobe Stock, respectively. …
… much I had to borrow it. In the post, Lucy Fisher quotes Ben Kay, a senior consultant in analytics at IBM: “We’re moving from reactive social listening to looking at the ‘why’ behind it,” he says, claiming that effective analysis of social data can uncover personality traits, which, from a marketing perspective, can enable brands to tailor…
Facebook’s numerous changes to its algorithm have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see.