Adobeaugust

  • How Lowe’s uses social media to make how-to content fun

    … This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. Lowe’s has more than 3 million followers on Facebook. It was there that, last month, the home improvement chain debuted the first installation of its 360-degree video series “Made in Minute,” letting fans learn…

    Yuyu Chen/ Digidayin Social Content How To's- 19 readers -
  • Rainbow bagels and Pizza Rat: Inside Play-Doh’s branded-content strategy

    … This is part of a series on content strategies for brands as publishers, a deep dive into how brands are building out content offerings. In a time when kids learn to swipe before they can walk, you’d be forgiven for thinking squishing Play-Doh is no longer a rite of passage. But the Hasbro brand has found a way to make itself relevant to both…

    Tanya Dua/ Digiday- 10 readers -
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