Adopting Social

  • How To Use Instagram For Business: A Beginner’s Guide

    … strategy. This strategy should mirror your broader social media marketing plan, which acts as your business’ guide for social media activities. First, you’ll need to establish your Instagram goals. These goals should tie back to your business goals. They might include: Increase product sales Increase traffic to your website Increase brand…

    Hootsuitein Social How To's- 29 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … This post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company’s own employees can represent a kind of internal social media army. And when important messages need to be spread far…

    Hootsuitein Social- 29 readers -
  • How to Drive Value by Empowering Employees on Social Media

    … Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about social media, and are now focused on delivering real value…

    Hootsuitein Social How To's- 17 readers -
  • 6 Questions Your Social Media Bio Should Help Answer

    … Your social media bio is like a business card: a quick, pithy way to show your new audience what you’re all about. Previously, we have discussed the general rules for setting up social media bios, as well as special considerations for each of the major social networks. Now, it’s time to look at the bigger picture. Composing your bio is one…

    Hootsuitein Social- 24 readers -
  • 3 Digital Leaders Reveal How They Manage Social Media

    … “No one owns social, yet everyone owns it.” That was one insight shared in our recent webinar “Navigating Social: Cutting Through Complexity.” You can watch it here. In the webinar, we asked three experts to share their best tips for structuring teams, enabling employee advocates, and ensuring consistency as more business divisions and partners…

    Hootsuitein Social How To's- 11 readers -
  • Want Secure and Compliant Social Media? It Starts With Education

    … or online and gives each user a “license” to participate in social as a representative of your brand. Make sure the content educates across the board on all platforms, not just features and functions, and helps employees understand how to engage their follower base. As it relates to compliance and security, teach them about expected behaviours…

    Hootsuitein Social- 11 readers -
  • How to Structure Enterprise Social Media Teams

    … Large companies often ask us: what’s the best way to structure social media teams when you need to support multiple brands, product lines, business divisions and geographies? Do you need a dedicated team for each product line such as watches, clothes, houseware, and camping gear? And what if you work with partners, external agencies…

    Hootsuitein Social How To's- 11 readers -
  • How One Publisher Increased Employee Engagement by 90%

    … Social media adoption can pose many challenges for larger organizations. The more staff you employ, the more time-consuming it is to ensure the digital skill level is on par across all roles and departments. Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with no unified strategy and little inter…

    Hootsuitein How To's- 16 readers -
  • Social Customer Service: Why It Pays To Meet Your Customers On Social Media

    … customer service experts from Zendesk to explore how smart organisations are using social media to increase customer satisfaction. Watch our on-demand webinar, Serving Customers Through Social Media, to learn about the process of becoming a social organisation, as well as how social customer service can help: reduce costs by streamlining the social…

    Hootsuitein Social- 8 readers -
  • How Complex Businesses Can Navigate Social Media

    … Creating a social media strategy for your business can be tough. Creating a social media strategy for an enterprise with many departments, offices and even brands? That is a real challenge. But it is essential, and it’s far from impossible if you have the right approach. Cutting through corporate complexity is crucial to your social media…

    Hootsuitein Social How To's- 5 readers -
  • How Innovative Governments Organize Their Social Media Teams

    … (and meet monthly) As the City of Boston advised, “a strong externally facing social media strategy starts with a strong internal one.” Begin by bringing together your agencies, departments, and social teams for a summit, gathering input, and better understanding the challenges of social media across different functions. For example, our customer…

    Hootsuitein Social How To's- 11 readers -
Get the top posts daily into your mailbox!
More from around the web