Adopting Social

  • How To Use Instagram For Business: A Beginner’s Guide

    … of business. Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most important social network. If you do take…

    Hootsuitein Social How To's- 26 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … updates for employee sharing are messages that are genuinely interesting or entertaining or that contain practical, usable information. More than three-quarters of consumers report that social messages directly influence their buying decisions. But businesses without a significant social following can find themselves shouting into a void when they post…

    Hootsuitein Social- 27 readers -
  • How to Drive Value by Empowering Employees on Social Media

    … Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about social media, and are now focused on delivering real value…

    Hootsuitein Social How To's- 14 readers -
  • 6 Questions Your Social Media Bio Should Help Answer

    … Your social media bio is like a business card: a quick, pithy way to show your new audience what you’re all about. Previously, we have discussed the general rules for setting up social media bios, as well as special considerations for each of the major social networks. Now, it’s time to look at the bigger picture. Composing your bio is one…

    Hootsuitein Social- 22 readers -
  • 3 Digital Leaders Reveal How They Manage Social Media

    … “No one owns social, yet everyone owns it.” That was one insight shared in our recent webinar “Navigating Social: Cutting Through Complexity.” You can watch it here. In the webinar, we asked three experts to share their best tips for structuring teams, enabling employee advocates, and ensuring consistency as more business divisions and partners…

    Hootsuitein Social How To's- 10 readers -
  • Want Secure and Compliant Social Media? It Starts With Education

    … on the right path? Here are three ideas to consider when creating an education program for your business. Create a “license to use” program Put together a program that shows your business stakeholders the benefits and ROI of a social organization. Create a license system that puts the organization through a series of education programs either in-person…

    Hootsuitein Social- 10 readers -
  • How to Structure Enterprise Social Media Teams

    … Large companies often ask us: what’s the best way to structure social media teams when you need to support multiple brands, product lines, business divisions and geographies? Do you need a dedicated team for each product line such as watches, clothes, houseware, and camping gear? And what if you work with partners, external agencies…

    Hootsuitein Social How To's- 10 readers -
  • How One Publisher Increased Employee Engagement by 90%

    … Social media adoption can pose many challenges for larger organizations. The more staff you employ, the more time-consuming it is to ensure the digital skill level is on par across all roles and departments. Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with no unified strategy and little inter…

    Hootsuitein How To's- 15 readers -
  • Social Customer Service: Why It Pays To Meet Your Customers On Social Media

    … customer service experts from Zendesk to explore how smart organisations are using social media to increase customer satisfaction. Watch our on-demand webinar, Serving Customers Through Social Media, to learn about the process of becoming a social organisation, as well as how social customer service can help: reduce costs by streamlining the social…

    Hootsuitein Social- 8 readers -
  • How Complex Businesses Can Navigate Social Media

    … Creating a social media strategy for your business can be tough. Creating a social media strategy for an enterprise with many departments, offices and even brands? That is a real challenge. But it is essential, and it’s far from impossible if you have the right approach. Cutting through corporate complexity is crucial to your social media…

    Hootsuitein Social How To's- 5 readers -
  • How Innovative Governments Organize Their Social Media Teams

    … The way a government organizes its social media can have a substantial impact on security and efficiency. In this post, you’ll gain practical steps. You can also find complete guidance in our new free resource, From Tweets to Impact. At Hootsuite, we’ve seen a lot of innovative social media strategies in the government sector. We watched…

    Hootsuitein Social How To's- 10 readers -
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