Adopting Social

  • How To Use Instagram For Business: A Beginner’s Guide

    … of business. Instagram is now a hub where regular people find (and judge) the visual identity of a business. Without a strong Instagram presence, companies risk being ignored or forgotten, especially among the next generation of consumers. Among American teens, Instagram is actually considered the single most important social network. If you do take…

    Hootsuitein Social How To's- 29 readers -
  • The Dos (and Don’ts) of Asking Employees to Share Your Social Media Updates

    … This post originally appeared on Medium. It’s an open secret among social media teams at some of the world’s largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company’s own employees can represent a kind of internal social media army. And when important messages need to be spread far…

    Hootsuitein Social- 32 readers -
  • How to Drive Value by Empowering Employees on Social Media

    … Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about social media, and are now focused on delivering real value…

    Hootsuitein Social How To's- 25 readers -
  • 6 Questions Your Social Media Bio Should Help Answer

    … Your social media bio is like a business card: a quick, pithy way to show your new audience what you’re all about. Previously, we have discussed the general rules for setting up social media bios, as well as special considerations for each of the major social networks. Now, it’s time to look at the bigger picture. Composing your bio is one…

    Hootsuitein Social- 26 readers -
  • 3 Digital Leaders Reveal How They Manage Social Media

    … “No one owns social, yet everyone owns it.” That was one insight shared in our recent webinar “Navigating Social: Cutting Through Complexity.” You can watch it here. In the webinar, we asked three experts to share their best tips for structuring teams, enabling employee advocates, and ensuring consistency as more business divisions and partners…

    Hootsuitein Social How To's- 15 readers -
  • Want Secure and Compliant Social Media? It Starts With Education

    … on the right path? Here are three ideas to consider when creating an education program for your business. Create a “license to use” program Put together a program that shows your business stakeholders the benefits and ROI of a social organization. Create a license system that puts the organization through a series of education programs either in-person…

    Hootsuitein Social- 13 readers -
  • How to Structure Enterprise Social Media Teams

    … Large companies often ask us: what’s the best way to structure social media teams when you need to support multiple brands, product lines, business divisions and geographies? Do you need a dedicated team for each product line such as watches, clothes, houseware, and camping gear? And what if you work with partners, external agencies…

    Hootsuitein Social How To's- 13 readers -
  • How One Publisher Increased Employee Engagement by 90%

    …-departmental interaction. The result? Confusing and inconsistent customer service. In response, Wiley set up a custom education program that not only successfully educated 200+ colleagues, but also achieved a 90% lift in employee engagement. Learn the secret behind Wiley’s digital transformation in our live webinar case study, and discover how you can…

    Hootsuitein How To's- 21 readers -
  • Social Customer Service: Why It Pays To Meet Your Customers On Social Media

    … Did you know that 3 out of 10 people would rather reach out to a business on social media instead of picking up the phone? The growth of social media has transformed the nature of the conversation between businesses and their clients. Instead of occurring behind closed doors on a private phone line, the majority of customers’ questions…

    Hootsuitein Social- 10 readers -
  • How Complex Businesses Can Navigate Social Media

    … Creating a social media strategy for your business can be tough. Creating a social media strategy for an enterprise with many departments, offices and even brands? That is a real challenge. But it is essential, and it’s far from impossible if you have the right approach. Cutting through corporate complexity is crucial to your social media…

    Hootsuitein Social How To's- 5 readers -
  • How Innovative Governments Organize Their Social Media Teams

    … The way a government organizes its social media can have a substantial impact on security and efficiency. In this post, you’ll gain practical steps. You can also find complete guidance in our new free resource, From Tweets to Impact. At Hootsuite, we’ve seen a lot of innovative social media strategies in the government sector. We watched…

    Hootsuitein Social How To's- 19 readers -
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