Adoption Curve

The technology adoption lifecycle is a sociological model that is an extension of an earlier model called the diffusion process, which was originally published in 1957 by Joe M. Bohlen, George M. Beal and Everett M. Rogers at Iowa State University and which was originally published only for its application to agriculture and home economics). building on earlier research conducted there by Neal C. Gross and Bryce Ryan. Their original purpose was to track the purchase patterns of hybrid seed corn by farmers.
Posts about Adoption Curve
  • At Grubhub, a Delicate Balance Between Search and Commerce

    … to see benefit in increasing fashion from in many ways partnering with a company like ours to help them achieve scale in marketing new customer acquisition reach and technology as well. The only thing that we’ve really seen change is on the adoption side relative to consumers and relative to small restaurants. Steven Jacobs is Street Fight’s deputy editor. …

    Steven Jacobs/ Street Fight- 6 readers -
  • Introducing the Local Marketing Adoption Curve

    … the local marketing adoption curve. By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition across hundreds to thousands of locations. Crawl Listing management…

    Jon Schepke/ Search Engine Watchin Social Google- 11 readers -
  • M+M turns profit on the back of gTLD auctions

    … number was £7.1 million ($11.6 million), based on M+M losing eight out of 12 private auctions. The company had £22 million ($36 million) in cash and other current assets on its balance sheet at the end of the period. None of M+M’s big TLDs had launched in the first half, hence the low revenue. Since the half ended, .london has proven successful…

    Kevin Murphy/ DomainIncite- 5 readers -
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