Adparlor

  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 24 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … Twitter reported its second-quarter-2016 financial results Wednesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Facebook PMD AdParlor Boosts Analytics Offerings

    … targeting options Custom and segmentation reporting And its detailed reporting on every campaign is the stuff of legend, including custom and segmentation reporting. Director of Ad Operations Paul Van Winssen said: Having access to both custom and segmentation reporting allows traffickers the freedom to optimize delivery for reach (by putting…

    Mary C. Long/ AllFacebookin Social- 20 readers -
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