• 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 22 readers -
    • Reach New Audiences Through AdRoll Prospecting

      January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been successful for your business or cli ...

      PPC Heroin Paid Search- 20 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 10 readers -
  • Retargeting: Your Creepy Online Friend

    … the last store appears, to show you again whatever you’d been thinking about buying… By comparison, online retargeting isn’t so bad. It’s really just a bit of JavaScript that does the work – and whether consumers realize it or not, it does serve a purpose. John Lemp, CEO and founder of Revcontent, explained: I can’t tell you how many times…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • Why You Need Facebook More Than Ever

    …% from 2014. Instagram was eighth with 55 million average unique users each month according to Nielsen. (BTW—here’s a full analysis of 2016 Mobile Marketing.) Top 2015 Smartphone Apps-Chart-Nielsen 2. Facebook makes B2B marketers feel at home. B2B marketers use Facebook for branding and lead generation according to AdRoll. B2B Marketers Love…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 15 readers -
  • PerfectBanner: Testing, Optimization, and Automation for Banner Ads

    …, adzerk, Affiliator, appnexus, atlas by Facebook, bidtheatre, choozle, criteo, cxense, DataXu, Delta Projects, dime DSP,, Doubleclick by Google, egass, engage BDR, epom, EroAdvertising, exoClick, Flurry, HasOffers, Mads, MediaMath, mopub, myaffiliates, NetRefer, OpenX, Perfect Audience, Pointroll, Rakuten Marketing, ReachLocal, Revive, Sitescout, Sizmek, Smart Ad Server, SpecificMedia, theTradeDesk, Tradedoubler, TradeTracker, TrafficForce, Undertone, Voluum, Xaxis, and Zedo (with more coming). © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Display- 15 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … on a company’s own media. 2. AdReady: Decrease creative production costs while testing multiple ad designs. AdReady offers programmatic technology and managed media services to agencies, brands, and marketers. The company’s template-based creative automation system allows advertisers to develop thousands of ads in minutes and then test the designs, images…

    Stephanie Miles/ Street Fightin Display- 10 readers -
  • AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

    … been discussed on a variety of forums as well. It started about July 7, 2014, had a brief lull between the 18th and 20th before it started up again in full force. It turns out that an AdRoll retargeting bot by spammers was behind the huge increase of direct traffic from IE7 on pages that were using AdRoll. One person commented on SERoundtable…

    Jennifer Slegg/ The SEM Postin Retargeting- 74 readers -
  • AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta

    Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook's iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices.

    Ginny Marvin/ Marketing Land- 10 readers -
Get the top posts daily into your mailbox!