• Reach New Audiences Through AdRoll Prospecting

    … January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been…

    PPC Heroin Paid Search- 30 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 53 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 18 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 26 readers -
  • Why You Need Facebook More Than Ever

    …% from 2014. Instagram was eighth with 55 million average unique users each month according to Nielsen. (BTW—here’s a full analysis of 2016 Mobile Marketing.) Top 2015 Smartphone Apps-Chart-Nielsen 2. Facebook makes B2B marketers feel at home. B2B marketers use Facebook for branding and lead generation according to AdRoll. B2B Marketers Love…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 26 readers -
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