• 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … November 1, 2016 As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic…

    PPC Hero- 9 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • Why You Need Facebook More Than Ever

    …% from 2014. Instagram was eighth with 55 million average unique users each month according to Nielsen. (BTW—here’s a full analysis of 2016 Mobile Marketing.) Top 2015 Smartphone Apps-Chart-Nielsen 2. Facebook makes B2B marketers feel at home. B2B marketers use Facebook for branding and lead generation according to AdRoll. B2B Marketers Love…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 13 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … the audience data that brands use to power their programmatic buying and using it to personalize the ads that they display. 4. AdRoll: Entice audiences with personalized ads. AdRoll is a retargeting platform that uses audience targeting to help its clients design dynamic ads that appeal to individual customers. In most cases, these ads feature items…

    Stephanie Miles/ Street Fightin Display- 10 readers -
  • AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

    … been discussed on a variety of forums as well. It started about July 7, 2014, had a brief lull between the 18th and 20th before it started up again in full force. It turns out that an AdRoll retargeting bot by spammers was behind the huge increase of direct traffic from IE7 on pages that were using AdRoll. One person commented on SERoundtable…

    Jennifer Slegg/ The SEM Postin Retargeting- 74 readers -
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