Adroll

  • Privy: Easy to Use, Powerful Features for On-Site Customer Acquisition

    …, ConvertKit, GetResponse, SendinBlue, ActiveCampaign, Mailigen, Soundest, Benchmark, Delivra, CampaignMonitor, ConvertKit, AWebert, Customer.io, Bizzy, Klaviyo, Drip, Bizzy, Mailup, ininbox, Mad Mimi, dotmailer, Feedblitz, Freshmail, Remarkety, Fishbowl, iLoyal, Slack and Adroll. How to Implement Your First Privy Campaign Here’s a 4-minute walkthrough, where Privy talks you through the basic steps of designing your first campaign. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 29 readers -
  • Reach New Audiences Through AdRoll Prospecting

    … January 9, 2017 AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been…

    PPC Heroin Paid Search- 22 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … or risk getting left behind. AdRoll CMO and president Adam Berke says marketing technology will bring even more democratization for video: Advances in marketing tech that have made tools cheaper, more effective and more accurate give small and midsized marketers access to sophisticated, powerful technology without requiring the budget…

    AllTwitterin Google Facebook Twitter- 27 readers -
  • 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)

    … and decreased CPCs and CPA. 1) Update Ads Frequently It’s no surprise AdRoll recommends updating ad creative as often as possible. Any Display ads become stale to users since they are seeing the same creative day after day. Besides improving click-through-rate, updating ad creative can also lower CPCs. The AdRoll algorithm favors the most recently…

    PPC Hero- 12 readers -
  • Retargeting: Your Creepy Online Friend

    … leader AdRoll offers assurances that its actually consumers that are in control. AdRoll president and CMO Adam Berke explained how retargeting works: Retargeting doesn’t require personal information, but instead operates on anonymous IDs such as a cookie or an IDFA (Identifier for Advertising). Users also have control of these IDs and can delete…

    Mary C. Long/ Inside Facebookin Social Facebook Retargeting- 19 readers -
  • Why You Need Facebook More Than Ever

    …% from 2014. Instagram was eighth with 55 million average unique users each month according to Nielsen. (BTW—here’s a full analysis of 2016 Mobile Marketing.) Top 2015 Smartphone Apps-Chart-Nielsen 2. Facebook makes B2B marketers feel at home. B2B marketers use Facebook for branding and lead generation according to AdRoll. B2B Marketers Love…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 16 readers -
  • 5 Tools for Display Ad Creation and Distribution

    … Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year, according to Magna Global, accounting for nearly one-third of all display media. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. Combining high-quality creative…

    Stephanie Miles/ Street Fightin Display- 11 readers -
  • AdRoll Retargeting Bot Attack Behind the IE7 Traffic Surges

    … been discussed on a variety of forums as well. It started about July 7, 2014, had a brief lull between the 18th and 20th before it started up again in full force. It turns out that an AdRoll retargeting bot by spammers was behind the huge increase of direct traffic from IE7 on pages that were using AdRoll. One person commented on SERoundtable…

    Jennifer Slegg/ The SEM Postin Retargeting- 75 readers -
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