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    • A merry mobile holiday with Google Shopping

      In those spare moments between basting the turkey, assembling gingerbread houses, and planning your ugly-sweater party, you might find yourself reaching for your phone to research holiday gifts you still need to buy. You’re not alone: With information readily available at the swipe of a finger, holiday shoppers are doing more research before buying than ever before.

      The Official Google Blogin Google- 21 readers -
    • Why Big Brands Need Sponsored Video Not Christmas TV Ads

      In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...

      Greg Jarboe/ ReelSEOin YouTube- 20 readers -
    • AdWords Express helps small businesses grow online in 14 new countries

      AdWords Express was created in 2011 to make advertising on Google accessible to businesses owners without advanced online advertising skills or the resources to hire an expert. AdWords Express has since expanded and, as of this month, is available in 14 new countries and 10 new languages. This expansion follows a recent launch that allows your business to prioritize ad goals, ...

      The Official Google Blogin Paid Search- 13 readers -
  • Adwords vs. Bing Ads

    … Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing…

    ppc.orgin Paid Search- 12 readers -
  • Advertising Tips When You Are Just Starting Out

    … budget, too many versions of your ads only create clutter and do not help to answer your questions. The ideal way to approach this challenge is to create between three to five variations and stick to them for a week or more. Then eliminate the poor performers and experiment with new ones. Landing Page There are a lot of moving parts that impact…

    Growmap- 17 readers -
  • Bing Ads Announces End of Standard Text Ads

    … This week, Bing Ads announced its deadline for ending their support of standard text ads (STA), in favor of the new expanded text ad (EXTA) format. Advertisers will have until July 31st, 2017 to continue creating and editing STAs before the platform deprecates support for this ad type. After this deadline, any enabled STAs in an account…

    BoostBlog- 16 readers -
  • Don’t Put Ads on Your Blog

    … Ads are still the primary way that bloggers try to make an income online. But is it really the best solution? Probably not. There seems to be a common perception (among newer bloggers in particular) that the best way to make an income with a blog is to write content and then put some kind of advert in the sidebar or at the top of each post. I…

    Blog Tyrantin Affiliate- 27 readers -
  • Google AdWords Upgrades Dynamic Search Ads

    … Google AdWords has recently made a number of improvements to Dynamic Search Ads which they claim to make the service better and more effective than ever. Here’s what you need to know: More Control Page Feeds essentially allows advertisers to dictate precise URLs for use with Dynamic Search Ads. What this does is that it helps Dynamic Search Ad…

    SEO Hacker Blogin Paid Search Google- 20 readers -
  • A Day in the Life Of: Head of Brand Partnerships at ATTN:

    … both our successes and our shortcomings. 12:30 – 3:30 – More Client Meetings and Work Sessions with West Coast Early afternoon is when the day starts to race by. My afternoons are often back to back, with a mix of meetings with the ATTN: teams based in LA like Insights, Audience Development, Video and Production, and external clients. These…

    ReelSEOin Social Google Facebook- 31 readers -
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