Ads Api

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 28 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 16 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 20 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 21 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 23 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…

    AllTwitterin Facebook Twitter- 22 readers -
  • Facebook Exchange Shutting Down

    … retargeting in general. As mobile has become a larger part of our business, desktop has become a smaller and smaller part of our business. Former FBX product director Antonio Garcia-Martinez told the Journal that when FBX was created, the company was “desperate to boost revenue,” adding: People interpreted this as a massive move…

    David Cohen/ Inside Facebookin Facebook- 21 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 23 readers -
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