Ads Api

    • Is Snapchat Accessible to Smaller Advertisers?

      Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take advantage of Snapchat’s fun and irreverent tone.

      AllTwitterin Facebook- 12 readers -
    • Snapchat Ads API Goes Live (Report)

      The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request for comment at the time of this post.

      David Cohen/ AllFacebook- 10 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … interest on both sides of the equation. So, it fits very nicely into our overall economic model and is a great way for us to bring our audience more of what they want. Noto elaborated further in response to a tweeted question from Evercore Partners analyst Ken Sena: So, on the live deals that we’re doing, I think it’s important to sort…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 11 readers -
  • Facebook Exchange Shutting Down

    … spending has shifted toward those solutions. This is about giving people more relevant ads and marketers more effective formats, especially in an increasingly mobile world. Our ads application-programming interface is open to all developers so they can innovate on our platform and build great ad experiences for brands and their customers. He made…

    David Cohen/ Inside Facebookin Facebook- 11 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 11 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … that: Global average cost per thousand impressions (CPMs) jumped from $5.21 in September to $7.20 in November, before settling at $5.94 in December. Total impressions served on Instagram via Brand Networks’ platform were 50 million in August, while ads on the Facebook-owned photo- and video-sharing network were still in beta, and they doubled to 100…

    David Cohen/ AllTwitterin Social- 13 readers -
  • Facebook Adds Multiple Matching Options for Custom Audiences

    … to this change, custom audiences only supported matching for one hashed data type at a time: email address, phone number or mobile advertising IDs. We’ve now expanded the matching capabilities for custom audiences to allow real-time matching across multiple data types at once. We’ve released this feature first in the ads API. There is no change to privacy…

    David Cohen/ AllFacebookin Social Mobile Facebook- 10 readers -
  • Pinterest Announces Marketing Developer Partners for Ads

    … In April, Pinterest announced its Marketing Developer Partners program, giving a few companies at launch special access to the site’s platform. Now, Pinterest is opening up its ads application programming interface (API) to select companies. Pinterest announced that 4C, Adaptly, Ampush, Brand Networks, HYFN, Kinetic Social, SocialCode…

    Justin Lafferty/ AllTwitterin Social- 24 readers -
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