Ads Api

    • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

      Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.

      David Cohen/ AllTwitter- 13 readers -
  • Renamed Pinterest Marketing Partners Adds New Groups, Partners

    … audiences specialty group include Epsilon, Experian, Krux, LiveRamp (Acxiom), mParticle and Neustar. The existing Pinterest Marketing Partners specialty groups also added new partners, with Adglow, AdParlor, Bidalgo and Sprinklr joining the advertising group and the content marketing (formerly content publishing) group welcoming Socialbakers. Akkerman…

    David Cohen/ Inside Facebookin Social Content- 15 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 14 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 15 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 12 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Facebook Exchange Shutting Down

    … spending has shifted toward those solutions. This is about giving people more relevant ads and marketers more effective formats, especially in an increasingly mobile world. Our ads application-programming interface is open to all developers so they can innovate on our platform and build great ad experiences for brands and their customers. He made…

    David Cohen/ Inside Facebookin Facebook- 13 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … questions for each market, they can copy an existing lead ad form and make edits to the form fields, instead of manually re-entering the same information into each form. New CRM partners: Businesses can get the most out of lead ads with customer-relationship-management integration. We’ve added new companies to the list of CRM partners that integrate…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Instagram Ads Off to a Strong Start (Report)

    …-up of the holiday shopping season: Early November, Nov. 10, 2015: Early November marks the start of a noticeable increase in spend for advertisers, with content ranging from holiday posts to Black Friday sneak peeks. One fashion advertiser used this date as an opportunity to get a head start by reaching more than 1 million global users in a single…

    David Cohen/ AllTwitterin Social- 16 readers -
  • Facebook Adds Multiple Matching Options for Custom Audiences

    … to this change, custom audiences only supported matching for one hashed data type at a time: email address, phone number or mobile advertising IDs. We’ve now expanded the matching capabilities for custom audiences to allow real-time matching across multiple data types at once. We’ve released this feature first in the ads API. There is no change to privacy…

    David Cohen/ AllFacebookin Social Mobile Facebook- 12 readers -
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