Ads Api

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    …. A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.” One source described sequenced…

    David Cohen/ AllTwitter- 32 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 22 readers -
  • Snapchat Ads API Goes Live (Report)

    … for comment at the time of this post. Christopher Heine of SocialTimes parent Adweek reported in June that inventory will be sold via an automated, auction-based system, whereby Snapchat Ads Partners will sell video inventory, which will be automatically invoiced to Snapchat, with the vendors collecting their fees afterward. He added that ads created…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … these deals are rev share deals like the old TV Amplify, or are there minimum guarantees involved? And should we expect these to be profitable right out of the gate, or will they potentially initially weigh on margins and then pay off in the long term? How do we think about that? Chief financial officer Anthony Noto replied: The improvement…

    David Cohen/ Inside Facebookin Twitter- 33 readers -
  • Snapchat Launches Ads API, Names Ads Partners, Creative Partners

    … Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners…

    David Cohen/ Inside Facebook- 47 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, given massive growth in social advertising spend and the industry’s accelerating transition from cookie-based advertising to identity-based marketing, marketers need power features more than ever before. Social media buyers’ real pain isn’t felt when they create ads: It’s felt when they manage campaigns. For example, if creative needs a refresh…

    AllTwitterin Facebook Twitter- 24 readers -
  • Facebook Exchange Shutting Down

    … in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices. Dynamic ads and custom audiences have mobile at their core and are delivering excellent results for businesses, so Facebook Exchange…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … the option: Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works: When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established. The advertiser securely shares conversion data from the campaign…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 28 readers -
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