Ads Api

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    …. A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.” One source described sequenced…

    David Cohen/ AllTwitter- 32 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 22 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • Snapchat Launches Ads API, Names Ads Partners, Creative Partners

    …. Snapchat chief strategy officer Imran Khan told Heine: Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform. We want (brands) to have a place where they can tell their stories in a better way. And Snapchat head of monetization product Peter Sellis sought to quell fears about…

    David Cohen/ Inside Facebook- 47 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 24 readers -
  • Facebook Exchange Shutting Down

    … into programmatic, but (Facebook) hated any idea of outside bidders having access and control (of Facebook ads). Facebook always wants to have everything owned and operated. Companies including Criteo, DataXu, MediaMath and AppNexus were FBX partners, and Criteo CEO Eric Eichmann said in a statement emailed to SocialTimes: FBX has been a very successful…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … the option: Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works: When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established. The advertiser securely shares conversion data from the campaign…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 28 readers -
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