Ads Api

  • Is Snapchat Accessible to Smaller Advertisers?

    …, and more than 66 percent of Snapchat’s 150 million users post every day. Engagement is the keyword for both Snapchat sales folks and the brands that jump on board. The most effective Snapchat campaigns are silly, entertaining and sometimes even mindless. For example, on Cinco de Mayo, Taco Bell released a sponsored lens that turned people’s heads…

    AllTwitterin Facebook- 12 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. At the same time, it led to the creation of companies like Buddy Media, Vitrue, Wildfire and Involver that focused on publishing and tab management. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors…

    AllTwitterin Facebook Twitter- 13 readers -
  • Facebook Exchange Shutting Down

    …, and vice president of monetization product marketing Matthew Idema told Marty Swant of SocialTimes parent Adweek that the goal is to wrap up those migrations by Nov. 1. The Wall Street Journal was the first to report on the impending shutdown of FBX, saying that the company began alerting partners about the move earlier this week. Idema said…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … the option: Conversion lift accurately captures the impact that Facebook ads have in driving business for marketers. Here’s how it works: When creating a Facebook campaign, a randomized test group (people that see ads) and control group (people that don’t) are established. The advertiser securely shares conversion data from the campaign…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … double opt-in may be required, like Canada, Germany, Turkey and Japan. Lead ads now available in the ads create tool: Lead ads are now available in the ads create tool, giving more advertisers access to create them. To set up a lead ad in the ads create tool, select, “Collect leads for your business,” as your campaign objective. Advertisers can also…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 15 readers -
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