Ads Api

  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    …. A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.” One source described sequenced…

    David Cohen/ AllTwitter- 32 readers -
  • Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

    … events, continuing the momentum from our global #HelloWorld. Given the diversity of things developers are building with Twitter (from MoPub, to the Ads API [application-programming interface], to Gnip, Fabric and more), having more local events will enable us to engage with our community in a much more personal way. Other sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped. Readers: Why do you think Twitter pulled the plug on its Flight event? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 17 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    … Snapchat rolled out its marketing program with notably high price tags. And although it introduced some lower-cost options, they are by no means cheap, especially since Snapchat is usually used for branding, not direct return on investment plays. Plus, the ads are vertical, so advertisers typically have to invest in custom creative to take…

    AllTwitterin Facebook- 21 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … API partners. VAST is a universal protocol that standardizes communication between ad servers and video players. With this feature, advertisers can programmatically have their pre-roll ads served in front of premium content with hundreds of publishers. The ability to use VAST (exclusively available via the Ads API and currently in beta in the U.S…

    David Cohen/ Inside Facebookin Twitter- 30 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 24 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 23 readers -
  • Facebook Updates Guidelines on Branded Content, Debuts Tool

    Expect to see more branded content in your News Feed, as Facebook Friday introduced a new branded content tool and updated guidelines. Product manager Clare Rubin and vice president of partnerships Nick Grudin detailed how Facebook defines branded content in a Facebook Media blog post: On Facebook, we define branded content as any post—including text, photos, videos, Instan ...

    David Cohen/ AllFacebook- 21 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 28 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 28 readers -
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