Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … a new timeline of tweets from people around the world using that same sticker. And during the question-and-answer portion of Tuesday’s earnings call, in response to a question from Canaccord Genuity analyst Michael Graham, Twitter co-founder and CEO Jack Dorsey replied: We’ve been focused on four areas in the core product. And we believe there’s…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • Social Advertising: Focus on Power, Not Parity

    … to ensure client success? Another highly manual process using Excel exports. Omnichannel investment management is a much better use of marketing capital than spending time or money on the ad creation activities that represent the least amount of marketing teams’ time. Social marketing’s third inflection point is the commoditization of third…

    AllTwitterin Facebook Twitter- 10 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 10 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. In addition, we’ve partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists. See a list of our current lead ad CRM partners and integration instructions. Create more captivating…

    David Cohen/ AllTwitterin Social Facebook- 10 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 13 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    …, and the social network offered some examples of the use of the format in the Facebook for Business post: Using the carousel format to promote its app, foodpanda (pictured above) increased CTRs by 180 percent and reduced its cost per impression by 39 percent. Mini used the carousel format as a storytelling canvas to take people on a virtual tour of the new Mini…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Facebook Ads API Partner AdStage Adds Overlap Targeting

    … A Facebook Ads API partner introduced a more efficient way to target ads on Facebook, as AdStage announced the rollout of its Overlap Targeting feature. AdStage said Overlap Targeting is available immediately to its users, and it can be used on Facebook’s custom audiences, interests, behaviors and target partner categories, with that list set…

    David Cohen/ Inside Facebookin Social Facebook- 19 readers -
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