Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … to continuously raise the quality bar on the advertising solutions we bring to market. Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others. This has…

    David Cohen/ Inside Facebookin Twitter- 31 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate…

    AllTwitterin Facebook Twitter- 24 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers or information.

    David Cohen/ AllTwitter- 29 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … million in September, doubling again to 200 million in October and reaching more than 500 million in November and 670 million in December. Brand Networks said it expects to top 1 billion monthly ad impressions on Instagram during the first quarter of 2016. Brand Networks’ clients in the consumer packaged goods, fashion and retail sectors spent…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
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