Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …. For instance, @names in replies and media attachments (like photos, GIFs and videos) will no longer “use up” valuable characters. We’re giving developers time to prepare for these changes and expect to launch in the fall. Simplifying these rules will help people express themselves more easily without compromising the brevity and speed that makes…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Social Advertising: Focus on Power, Not Parity

    …, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. The second inflection point came when Facebook expanded API access to its ads marketplace, at first via a limited beta in 2009, and later formalized into the ads API program in August 2011. Giving advertisers…

    AllTwitterin Facebook Twitter- 13 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … with Facebook. Typically, this data comes from sources like the Facebook custom audiences pixel, conversion pixel or secure point-of-sale data. Facebook determines additional lift generated from the campaign by comparing conversions in the test and control groups, and the results of the study are made available in Ads Manager. Why measure conversion…

    David Cohen/ Inside Facebookin Social Facebook- 13 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

    … app engagement ads last month, and the feature is now available via Power Editor, the ads API and Facebook Marketing Partners. Banks wrote: The carousel format gives you more creative real estate in News Feed to showcase compelling imagery for your mobile app ad. You can showcase up to five images within a single ad unit, and Facebook will optimize the order of the images based on the relevance to each targeted individual. Developers: What are your early thoughts on these new advertising options? …

    David Cohen/ Inside Facebookin Social Facebook- 25 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Hardtop 4 Door. Nieman Marcus used the carousel format to bring its catalog to Facebook, showcasing beautiful imagery from its spring shoe and handbag collection. Compared with other advertising efforts, the carousel format drove three times more conversions and 85 percent better CTRs. By showing carousel link ads to people that had visited its…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Facebook Ads API Partner AdStage Adds Overlap Targeting

    … to be expanded in the coming weeks. AdStage explained the rationale behind Overlap Targeting in a blog post: Let’s say you sell vintage National Football League jerseys online, a relatively niche product. Your target audience is interested in football collectibles. But if you add \"Football\" and \"Collectibles\" as targeted interests, you’ll end…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web