Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, and as the rollout continues, we see that people using the new experience watch roughly four times more videos than those who don’t yet have it. We also launched some great new tools for creators and influencers in Q2. Twitter Engage, a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real…

    David Cohen/ Inside Facebookin Twitter- 28 readers -
  • Social Advertising: Focus on Power, Not Parity

    … Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate…

    AllTwitterin Facebook Twitter- 22 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … An increase in demand for Instagram advertising during the second half of 2015 led to a corresponding price hike, according to new research from Brand Networks. Instagram opened up its ads application-programming interface to advertisers last August, and Brand Networks, one of the initial participants in the Instagram Partner Program, found…

    David Cohen/ AllTwitterin Social- 26 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … Facebook announced Monday that its carousel ad format is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel format for mobile app ads will support up to five images, with links, adding that advertisers using the format have seen costs per conversion 30 percent to 50 percent lower…

    David Cohen/ AllFacebookin Social Facebook- 30 readers -
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