Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …, and as the rollout continues, we see that people using the new experience watch roughly four times more videos than those who don’t yet have it. We also launched some great new tools for creators and influencers in Q2. Twitter Engage, a new companion application for iOS, helps creators better understand, engage and grow their audiences on the go with real…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • Snapchat Launches Ads API, Names Ads Partners, Creative Partners

    … Snapchat Monday announced the launch of its advertising application-programming interface and named the initial Snapchat Partners. Christopher Heine of SocialTimes parent Adweek was the first to report the news, writing that this marks the first time ads on Snapchat will be sold by third parties. Snapchat Partners are divided into Ads Partners…

    David Cohen/ Inside Facebook- 47 readers -
  • Social Advertising: Focus on Power, Not Parity

    … tools than the social networks themselves. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. No ad tech vendor is going to build a better buying tool than the ones these industry giants are devoting massive amounts of money and talent to. Consider Power Editor, which is effectively…

    AllTwitterin Facebook Twitter- 24 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
  • More New Features for Facebook Lead Ads, Including Video

    … Facebook announced more updates to its lead ads option Wednesday, including the addition of video. The social network introduced lead ads last October with the aim of enabling businesses to streamline the process of having customers or potential customers complete the process of signing up for things like newsletters, events, offers…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … the vertical. Cyber Monday, Nov. 30: The biggest online shopping day of the year was all about video advertising, at least on Instagram. An impressive 91.5 percent of Cyber Monday’s 1.4 million retail impressions served by Brand Networks were a result of video ads. Green Monday, Dec. 14: Holiday advertisers across verticals moved away from brand…

    David Cohen/ AllTwitterin Social- 28 readers -
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