Ads Application-Programming Interface

  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … experience. This skill set will be important to virtually everything we do in the future across our services, not just video. During the Q&A portion of the call, Deutsche Bank Securities analyst Ross Sandler asked: Jack, on the improving engagement, can you parse for us how much of that’s being driven by the mix shift to video content…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … studies to date, adding on its expansion of the feature: To help more advertisers of all kinds understand the real impact their ads have on their business, we are starting tests to make lift measurement more widely available. Through our tests, select advertisers will be able to run lift measurement studies through APIs (application-programming…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … brands got a good deal, too, as the average CPM for this vertical dropped to $3.68, nearly 50 percent less than the prior week’s daily average of $6.79. Brand Networks founder and CEO Jamie Tedford said in a release introducing the study: We anticipated that pent-up demand for programmatic, native advertising solutions on Instagram would drive rapid…

    David Cohen/ AllTwitterin Social- 17 readers -
  • Facebook Carousel Format Now Available for Mobile App Ads

    … than single-image link ads and costs per click 20 percent to 30 percent lower. Facebook also said early analysis shows that the new format has helped boost click-through rates by an average of 12 percent. Mobile app install ads and engagement ads in the carousel format are now available via its ads application-programming interface…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
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