Ads For Mobile

  • Harness The New Google Call-Only Campaign

    The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface.

    Sarah Stemen/ PPC Hero- 4 readers -
  • It’s The Year Of Mobile…Again!

    … As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree that mobile devices have taken over our personal lives over the past few years with the advances in smart phones and tablet technology. However, as PPC account…

    Emma Welland/ PPC Heroin Paid Search- 9 readers -
  • Mobile PPC Advertising When You Don’t Have A Mobile Website

    … for calls- but to use them in a way that let’s you connect with Internet users. To do this you can utilize Google’s settings within AdWords to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call. This is titled (creatively) click-to-call. This solution allows you…

    Adam Lundquist/ PPC Heroin Paid Search- 21 readers -
  • Write Better Ads For Your Mobile Audience

    … This week we've been writing about why we perform tasks certain ways in our PPC accounts. Today I'll look at why it's pivotal to write mobile specific ads. I've found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones…

    Matt Umbro/ PPC Hero- 3 readers -