Ads For Mobile

  • Harness The New Google Call-Only Campaign

    … The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Google Call-Only Ad Type…

    Sarah Stemen/ PPC Heroin Google- 4 readers -
  • It’s The Year Of Mobile…Again!

    … to this data – getting mobile sites, creating mobile ads, pushing our apps to our engaged customers – you have heard it all before! So why aren’t we all increasing our bids to be +300% on mobile devices? The challenge is performance. How can we measure and show our clients the value? In my experience, showing good performance can be quite hard work…

    Emma Welland/ PPC Heroin Paid Search- 9 readers -
  • Mobile PPC Advertising When You Don’t Have A Mobile Website

    … for calls- but to use them in a way that let’s you connect with Internet users. To do this you can utilize Google’s settings within AdWords to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call. This is titled (creatively) click-to-call. This solution allows you…

    Adam Lundquist/ PPC Heroin Paid Search- 21 readers -
  • Write Better Ads For Your Mobile Audience

    … perform. Also like desktop, I ensure that at least one of my ads makes use of the extended headline (when description line one ends in a period). Here's another look at the InteriorsBuyer mobile ad. Description line one references up to 40% off K Cups. Since it is a distinct sentence, the text is pulled into the headline making it extremely eye…

    Matt Umbro/ PPC Hero- 3 readers -