Ads For Mobile

  • Harness The New Google Call-Only Campaign

    … The team at Google announced last week that they are rolling out a new campaign type entitled call-only campaigns. The ad type is aimed at mobile devices and work extremely well for advertisers who value a phone call more than a click. These ads can be set up directly from the ads tab in the Google interface. Google Call-Only Ad Type…

    Sarah Stemen/ PPC Heroin Google- 5 readers -
  • It’s The Year Of Mobile…Again!

    … necessarily buy. This doesn’t mean we shouldn’t include them in our marketing strategy as they provide a role in the path to direct response. If you aren’t present during research stage, chances are they might not remember you when they come to purchase. Google has helped us better explain mobile importance to clients by providing us with estimated…

    Emma Welland/ PPC Heroin Paid Search- 9 readers -
  • Mobile PPC Advertising When You Don’t Have A Mobile Website

    … for calls- but to use them in a way that let’s you connect with Internet users. To do this you can utilize Google’s settings within AdWords to simply remove the option for users to click to your website from mobile pay per click ads, and enable only one option: to call. This is titled (creatively) click-to-call. This solution allows you…

    Adam Lundquist/ PPC Heroin Paid Search- 21 readers -
  • Write Better Ads For Your Mobile Audience

    … This week we've been writing about why we perform tasks certain ways in our PPC accounts. Today I'll look at why it's pivotal to write mobile specific ads. I've found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones…

    Matt Umbro/ PPC Hero- 3 readers -