Ads Manager

  • Pinterest Adds Ad Groups to Campaign Structure

    … budgets and targeting to ad groups: Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives. Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … added: Now it’s also possible to create audiences from the data associated with actions people take on your site. If someone browsed a category on your site or made a purchase over a specific amount, it’s easier for you to show them the Promoted Pins they’ll find relevant. For example, you could identify people who’ve viewed the outdoor furniture…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 14 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    …) and Jeep (pictured below) in its blog post, saying: There are many ways to tell your story on Instagram. And now, for the first time, you have the ability to share a combination of static photos and video with carousel ads. The swipeable ad format lets businesses showcase three to five videos or photos within the same ad unit. That means you can use…

    David Cohen/ AllFacebookin Facebook- 19 readers -
  • Facebook Simplifies Power Editor?

    … Featured Jobs Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York (US) Social Media Manager Colorado Public Radio Denver Metro, CO National Director of Communications Actors' Equity Association New York City, NY See more Jobs »…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Updates Guidelines on Branded Content, Debuts Tool

    …—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that specifically mentions or features a third-party product, brand or sponsor. It is typically posted by media companies, celebrities or other influencers. Facebook said the branded content tag can be added to photos, videos, links, text, Instant Articles and 360-degree…

    David Cohen/ AllFacebookin Social Content Facebook- 23 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … including the advertiser’s Facebook page and desired destination URL, adding that for mobile application install ads, “view in App Store” will appear for iOS apps and “view in Play Store” for Android offerings. Instagram offered more details in the blog post: To make sure quality customers take action from your ads, we charge advertisers based…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • A Look Into the Hot Facebook Marketing Trends of 2016

    … application programming interface. Test different partners regularly to find the best option for you. Another option is to use Facebook’s own tools: Ads Manager is aimed for beginners and Power Editor for more advanced advertisers. Some of the best sources for learning Facebook’s own tools are Jon Loomer’s blog, our blog and Facebook Blueprint…

    AllFacebookin Social Facebook- 24 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
Get the top posts daily into your mailbox!
More from around the web