Ads Manager

  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 24 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 13 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … of times someone sees your campaign. By using this new solution, you’ll get more impressions for your campaigns at more efficient rates and drive higher results. This new offering is available to U.S. and U.K. businesses now through Ads Manager and most Marketing Developer Partners. To get started today, try creating a new campaign in Ads Manager. Pinterest advertisers: What are your thoughts on these new options? …

    David Cohen/ AllFacebook- 12 readers -
  • Pinterest Expands Ad-Targeting Options

    …. The businesses we’ve worked with to test these targeting options have already seen dramatic results. For some, visitor retargeting increased click-through rates by three times. For others, lookalike targeting increased CTRs as much as 63 percent and boosted reach up to 30 times. Readers: What are your initial thoughts on Pinterest’s new ad-targeting options? …

    David Cohen/ AllFacebookin Social Retargeting- 10 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 17 readers -
  • Facebook Simplifies Power Editor?

    … Featured Jobs Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York (US) Social Media Manager Colorado Public Radio Denver Metro, CO National Director of Communications Actors' Equity Association New…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … them directly into your app experience. If you’re running action-based ads, the updated overlay helps drive valuable traffic to your website or app. The overlay is automatically included on all photo and carousel ads, so there’s no action needed to include the overlay in your ads. You can go into Ads Manager and manually edit your campaigns to include…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • A Look Into the Hot Facebook Marketing Trends of 2016

    … application programming interface. Test different partners regularly to find the best option for you. Another option is to use Facebook’s own tools: Ads Manager is aimed for beginners and Power Editor for more advanced advertisers. Some of the best sources for learning Facebook’s own tools are Jon Loomer’s blog, our blog and Facebook Blueprint…

    AllFacebookin Social Facebook- 23 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 18 readers -
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