Ads Manager

    • Pinterest Adds Ad Groups to Campaign Structure

      Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it.

      David Cohen/ AllTwitterin Social- 17 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 12 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 13 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 9 readers -
  • Pinterest Expands Ad-Targeting Options

    … Pinterest in a consideration mindset. By matching a partner’s’ customer list (hashed email addresses or mobile ad IDs) with our own user database, we can create a targetable audience for them to reach their customers on Pinterest. (Previously available through Marketing Developer Partners; now also available in Ads Manager.) Visitor targeting: Allows…

    David Cohen/ AllFacebookin Social Retargeting- 8 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 12 readers -
  • Facebook Simplifies Power Editor?

    … Featured Jobs Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York (US) Social Media Manager Colorado Public Radio Denver Metro, CO National Director of Communications Actors' Equity Association New York City, NY See more Jobs »…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.” The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that the update to the overlay, which it introduced earlier in March, now pulls in information including…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • A Look Into the Hot Facebook Marketing Trends of 2016

    …. Outsourcing advertising to an advanced digital marketing agency is also a great option if you don’t have resources to educate your own team. What’s your strategy to stand out from the crowd in 2016? Kalle Tiihonen works as an Account Manager at Smartly.io, one of the fastest-growing Facebook Marketing Partners in Europe. Image courtesy of tanuha2001 / Shutterstock.com. …

    AllFacebookin Social Facebook- 20 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … Facebook launched conversion lift measurement in January 2015 with the goal of helping advertisers track conversions instead of clicks, and the social network announced Wednesday the availability of that feature is expanding. When conversion lift measurement debuted last January, Facebook said in a Facebook for Business post introducing…

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
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