Ads Manager

  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

    … You may already be aware of the fact that Facebook owns Instagram. The fact that the world’s largest social media platform is Instagram’s parent company has caused some marketers to view them as a single entity. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface, that doesn’t…

    AllFacebookin Facebook- 19 readers -
  • Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

    … Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns. The new auction-based CPM campaigns have been in testing with advertisers including The Home Depot and General…

    David Cohen/ AllFacebook- 14 readers -
  • Pinterest Expands Ad-Targeting Options

    … partners to reach people who have already demonstrated an affinity for the brand by retargeting pinners based on their interactions on the partner’s website. By implementing the Pinterest conversion tag across their site, partners can specify which tag ID they want to target or exclude. For example, the partner can choose to target people who have…

    David Cohen/ AllFacebookin Social Retargeting- 14 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 19 readers -
  • Facebook Simplifies Power Editor?

    … Featured Jobs Social Media Manager The Talent Magnet New York City, New York Freelance Social Media Editor FamilyFun Magazine New York City, NY Social Media Associate LLR Consulting, Inc. New York City, New York (US) Social Media Manager Colorado Public Radio Denver Metro, CO National Director of Communications Actors' Equity Association New York City, NY See more Jobs »…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Facebook Updates Guidelines on Branded Content, Debuts Tool

    …—including text, photos, videos, Instant Articles, links, 360 videos and Live videos—that specifically mentions or features a third-party product, brand or sponsor. It is typically posted by media companies, celebrities or other influencers. Facebook said the branded content tag can be added to photos, videos, links, text, Instant Articles and 360-degree…

    David Cohen/ AllFacebookin Social Content Facebook- 24 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … including the advertiser’s Facebook page and desired destination URL, adding that for mobile application install ads, “view in App Store” will appear for iOS apps and “view in Play Store” for Android offerings. Instagram offered more details in the blog post: To make sure quality customers take action from your ads, we charge advertisers based…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • A Look Into the Hot Facebook Marketing Trends of 2016

    … application programming interface. Test different partners regularly to find the best option for you. Another option is to use Facebook’s own tools: Ads Manager is aimed for beginners and Power Editor for more advanced advertisers. Some of the best sources for learning Facebook’s own tools are Jon Loomer’s blog, our blog and Facebook Blueprint…

    AllFacebookin Social Facebook- 25 readers -
  • Facebook Expanding Access to Conversion Lift Measurement

    … interfaces), Facebook Marketing Partners and measurement partners. By enabling our partners to more accurately measure ad performance on behalf of advertisers, we will extend the power of lift measurement to more advertisers. We will provide more information about the availability of lift measurement through partners and the API once we’re done testing…

    David Cohen/ Inside Facebookin Social Facebook- 21 readers -
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