• LinkedIn Adds Conversion Tracking

    … LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…

    David Cohen/ Inside Facebook- 12 readers -
  • Facebook Ads API Partner AdStage Adds Overlap Targeting

    … A Facebook Ads API partner introduced a more efficient way to target ads on Facebook, as AdStage announced the rollout of its Overlap Targeting feature. AdStage said Overlap Targeting is available immediately to its users, and it can be used on Facebook’s custom audiences, interests, behaviors and target partner categories, with that list set…

    David Cohen/ Inside Facebookin Social Facebook- 19 readers -
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