• LinkedIn Adds Conversion Tracking

    … to getting 1,000 advertisers on board.” He also offered more details on the motivation behind the feature’s introduction: (The goal is to) get below the clicks and engagement metrics and beyond to the conversion metrics that are happening on a marketer’s own website. You can see that, let’s say, the finance industry is converting at a much higher rate…

    David Cohen/ Inside Facebook- 28 readers -
  • Facebook Ads API Partner AdStage Adds Overlap Targeting

    … A Facebook Ads API partner introduced a more efficient way to target ads on Facebook, as AdStage announced the rollout of its Overlap Targeting feature. AdStage said Overlap Targeting is available immediately to its users, and it can be used on Facebook’s custom audiences, interests, behaviors and target partner categories, with that list set…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
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