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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Friday, September 9: Shippo Secures $7 Million to Help Businesses Access Carriers Union Square Ventures led the Series A round, which Shippo will use to build out its API and other functionalities, VentureBeat reported.
… LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network. LinkedIn Marketing Solutions head of product Russell Glass spoke with Lauren Johnson of SocialTimes parent Adweek, saying that brands on LinkedIn can…
… A Facebook Ads API partner introduced a more efficient way to target ads on Facebook, as AdStage announced the rollout of its Overlap Targeting feature. AdStage said Overlap Targeting is available immediately to its users, and it can be used on Facebook’s custom audiences, interests, behaviors and target partner categories, with that list set…
… a $6.25 million round of Series A funding, with investments from Verizon Ventures, Digital Garage, Newbury Ventures, Freestyle Capital, Chris Noble and Neal Dempsey of Bay Partners, who is known for his investments in Buddy Media, Guidewire and Eloqua. With this investment, AdStage will be able to grow its team of 17 employees in its new 4,500…