Adstage

  • LinkedIn Adds Conversion Tracking

    … is available via LinkedIn’s ad management software, as well as via LinkedIn Certified Marketing Partners 4C and AdStage. LinkedIn tested conversion tracking with some 200 advertisers, finding that their cost per conversion fell by an average of 21 percent during July and August, Glass told Johnson, adding that the professional network is “close…

    David Cohen/ Inside Facebook- 15 readers -
  • Facebook Ads API Partner AdStage Adds Overlap Targeting

    … A Facebook Ads API partner introduced a more efficient way to target ads on Facebook, as AdStage announced the rollout of its Overlap Targeting feature. AdStage said Overlap Targeting is available immediately to its users, and it can be used on Facebook’s custom audiences, interests, behaviors and target partner categories, with that list set…

    David Cohen/ Inside Facebookin Social Facebook- 20 readers -
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