Adtech

    • Types, Resources, and Solutions for Ad Fraud Detection

      In a study conducted by the Association of National Advertisers (ANA) and White Ops, the study predicted ad fraud cost advertisers $7.2 billion last year Tweet This!. And in a survey of US digital display ads, Integral Ad Science identified 8.3% of all ad impressions as fraudulent, compared with 2.4% of publisher-direct sold ads. DoubleVerify reports that over 50% of digital ads are never seen.

      Douglas Karr/ Marketing Technology Blogin Affiliate- 20 readers -
    • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

      Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72 percent of total digital ad-buy budgets.

      Marketing Technology Blogin Mobile- 16 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 29 readers -
  • Vungle: Monetize your Mobile App with In-App Videos

    … The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle…

    Douglas Karr/ Marketing Technology Blog- 38 readers -
  • 10 Consumer Trends in 2017… With A Warning!

    … will need to shift to less interruptive messaging and more relevant content. Virtual Reality – Mobile could be the big winner as Virtual Reality and Augmented Reality (VR & AR) take off with consumers – 40% of whom have already expressed an interest in using VR headphones Tweet This! Snapchat – Snap could kick-start the wearable technology…

    Douglas Karr/ Marketing Technology Blogin Mobile- 18 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 20 readers -
  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    …. How big a role does location-based marketing play within the adtech industry these days? One of the big differentiators between online and mobile is that in mobile location plays a much bigger role. Location tells much more about a user than anything else. Location helps to better understand users, put them in categories, and categories allow…

    Street Fight- 9 readers -
  • How ‘Moment-based’ Targeting Will Impact Local Advertising

    … Almost everything about digital advertising has changed over the past five years, especially for local advertisers. The type of media we buy, how we buy it, what types of Key Performance Indicators (KPIs) we look at and the strategies we put in place to hit those KPIs. Looking at these changes at a high level, one overarching trend that touches…

    Street Fight- 10 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 12 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    … How “targeted” is targeted advertising? Let me take you on my recent not-quite-scientific investigation looking for answers. I started my recent quest after receiving a bombardment of misdirected display ads on my laptop for A1 U Store It facilities, including, in particular, the one on Watson Road in St. Louis. I live in Charleston, S.C…

    Tom Grubisich/ Street Fight- 8 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 19 readers -
  • Why Location Was a Dominant Theme at This Year’s Google I/O

    … Google I/O, Google’s annual developer conference, took place last week, and there were some game-changing updates about how brands and app owners will be able to connect with users and deliver more relevant mobile experiences. With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say…

    Street Fightin Mobile Google- 25 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … Local media has regularly played an important role in the political campaign process. But its favorability has oscillated in recent years, mainly due to the rise of programmatic technology. In election cycles of years’ past, local media and programmatic technology functioned in two separate silos. As the industry matured, and particularly…

    Street Fight- 13 readers -
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