Adtech

  • LegalZoom Implements Artificial Intelligence Using Veritone One

    … scrambling to review and stay ahead of ROI measurements for advertisers and stakeholders. Thankfully, artificial intelligence has advanced to ingest, unlock and analyze linear content, from local radio to native mentions on live TV – providing brands the ability to unearth negative and positive sentiments with searchable keywords, quickly identifying…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • AdButler: WordPress Integrated Ad Serving

    … creatives, including HTML5, video, flash, images, email, mobile and asynchronous ad calls. Video Ad-Serving (VAST) – AdButler’s simple to use VAST 2.0 compliant module will save you time and heartache. I took AdButler for a test drive and was really impressed with how well-built the system was. If it weren’t for one missing feature, I would…

    Douglas Karr/ Marketing Technology Blogin Blogging- 32 readers -
  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 82 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 20 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … shown to be of great benefit to all sorts of businesses around the world. Demand-Side Platforms (DSPs), believe it or not, manage to reap heavy benefits from the rise of big data analytics, and here is why: Make Informed Decisions A DSP is a way to expedite the process of buying advertising space and within the convenience of a single interface…

    Marketing Technology Blogin How To's- 27 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 23 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    …. Reddit Startups – a forum of entrepreneurs working towards unbiased and anonymous feedback, advice, ideas, and discussion. Siftery – Discover products that are a great fit for your company SignUpFirst – Where startups give rewards & deals. Get exclusive accounts, features & extras by signing up to startups, first! SocialPiq – SocialPiq…

    Douglas Karr/ Marketing Technology Blog- 45 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds…

    Marketing Technology Blog- 40 readers -
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