Adtech

  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    … Founded in 2005, San Francisco-based Smaato provides a platform for mobile app publishers to monetize their operations through in-app marketing. In July, the company rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. Street Fight caught up with the company’s CEO…

    Street Fight- 8 readers -
  • How ‘Moment-based’ Targeting Will Impact Local Advertising

    … Almost everything about digital advertising has changed over the past five years, especially for local advertisers. The type of media we buy, how we buy it, what types of Key Performance Indicators (KPIs) we look at and the strategies we put in place to hit those KPIs. Looking at these changes at a high level, one overarching trend that touches…

    Street Fight- 7 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 11 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    … of Internet users. At risk is $60 billion in digital ad revenue. I especially invite Criteo and SpareFoot/A1 U Store It to take part in a closer look at targeted advertising. If they do, I promise to stop by the A1 U Store It facility on Watson Road in St. Louis if I ever move to that city and need storage. Tom Grubisich (@TomGrubisich) writes “The New…

    Tom Grubisich/ Street Fight- 8 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • Why Location Was a Dominant Theme at This Year’s Google I/O

    … Google I/O, Google’s annual developer conference, took place last week, and there were some game-changing updates about how brands and app owners will be able to connect with users and deliver more relevant mobile experiences. With seven sessions devoted exclusively to context-aware and proximity-based mobile interactions, it’s safe to say…

    Street Fightin Mobile Google- 21 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … in this 2016 presidential campaign, the two have intersected, creating a new local advertising environment. In it, local publishers hold even more relevancy. Local media have weathered a wavering relationship with ad tech, particularly within the political space. Campaigns at every level (national to hyperlocal) rely on local publishers to connect…

    Street Fight- 9 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

    Street Fightin How To's- 8 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 14 readers -
  • Brands and Master Storytellers

    … Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting…

    Lisa Barone/ Overit- 13 readers -
  • Marketing Automation

    … automation is improving. At it’s core it’s about reaching the right consumer at the right time at the right message. When you focus on automation (the tool) and not what you’re trying to do, that’s when marketers get lost. Nice overview from some smart folks. Time to run to our last session of ad:tech! [Want more from #adtechSF? We don't blame you--find all the ad:tech San Francisco coverage you can handle right here.] …

    Lisa Barone/ Overit- 15 readers -
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