Adtech

  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 20 readers -
  • 3 Areas of Change for Demand-Side Platforms in 2017

    …, custom built bidders for programmatic display, proprietary algorithms, and improved integration with marketing technology stacks – such as IBM Unica and Adobe Neolane – do not even scratch the surface of potential developments for DSPs. These are just some of the themes that have the ability to become differentiators for AdTech companies. Today…

    Marketing Technology Blog- 19 readers -
  • Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’

    … Founded in 2005, San Francisco-based Smaato provides a platform for mobile app publishers to monetize their operations through in-app marketing. In July, the company rolled out a demand-side platform that helps companies such as Yahoo, AOL, and Google choose which traffic they want to buy from ads. Street Fight caught up with the company’s CEO…

    Street Fight- 8 readers -
  • How ‘Moment-based’ Targeting Will Impact Local Advertising

    … that will provide info about the end recipient’s state of mind, and while targeting moments has traditionally been centered on location, it takes more than that to find these receptive moments. For example, take an advertiser that wants to reach a business traveler. Traditionally, an audience of “business travelers” would be built probabilistically, looking…

    Street Fight- 8 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 11 readers -
  • Targeted Ads Can Miss Targets — But They Still Keep Coming

    …., and have no plans to move to St. Louis. So why was I being served ads, lots of them, for storage in St. Louis? I was targeted with ads for A1 U Stores because the ad-technology company Criteo appears to have misread my Web browser “cookies” regarding sites I had visited. Criteo’s tracker picked up that I had Googled for “IBM Watson AI” in my search…

    Tom Grubisich/ Street Fight- 8 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 17 readers -
  • Why Location Was a Dominant Theme at This Year’s Google I/O

    … location was a dominant theme this year. Having been in the trenches working with app publishers and beacons for the last few years, we’ve witnessed a few hurdles that have made scaled and engaging beacon use cases challenging. Last week, these challenges were addressed head-on and the implications of these updates for the beacon ecosystem are massive…

    Street Fightin Mobile Google- 22 readers -
  • Ad Tech, Local Media and the 2016 Political Campaign

    … Local media has regularly played an important role in the political campaign process. But its favorability has oscillated in recent years, mainly due to the rise of programmatic technology. In election cycles of years’ past, local media and programmatic technology functioned in two separate silos. As the industry matured, and particularly…

    Street Fight- 9 readers -
  • Geofencing at Events: How to Reach Potential Customers Live and On-Site

    … have tapped into beacon technology to offer giveaways and original content at music festivals like Bonnaroo and Lollapalooza. Geofencing firm Paytronix has helped a number of restaurant chains to add the technology to their marketing mix. For example, it worked with casual-dining chain Duffy’s Sports Grill to create a “Big Game Giveaway…

    Street Fightin How To's- 8 readers -
  • Why Selling to Partners and Resellers Is Never a Straight Path

    … Working as a business development director in the digital media space — selling to resellers and partners — is one of the more challenging roles a salesperson can take on. Prior to joining a SaaS company, I worked in a consulting role at BIA/Kelsey where I was connecting digital product companies with reseller channels. My perception was that ad…

    Street Fight- 15 readers -
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