Adtech

  • Why Carrier Data Is the Key to Unlocking Mobile Verification

    … Verification is emerging as one of the biggest themes of 2017 in adtech. Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying…

    Street Fight- 17 readers -
  • Social’s Media’s Road to Longevity under GDPR

    … Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether. Research reveals gloomy prospects for social media…

    Marketing Technology Blog- 20 readers -
  • Get DK New Media’s Marketing Campaign Checklist Here!

    … As DK New Media continues to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their strategies that prevent them from meeting their maximum potential. I’ve been developing an on-demand digital marketing curriculum with a regional university to help bridge this gap. It’s based on the framework I…

    Douglas Karr/ Marketing Technology Blogin EMail- 21 readers -
  • Attribution and Measurement  is Creating a Data Management Arms Race

    … David Staas, president of audience intelligence and mobile programmatic platform NinthDecimal, is a veteran of mobile branding, and has for years has participated in the industry’s obsession with linking consumer location and behavior. An average consumer spends nearly three hours per day on his or her mobile device or devices, according…

    Street Fight- 14 readers -
  • LegalZoom Implements Artificial Intelligence Using Veritone One

    … scrambling to review and stay ahead of ROI measurements for advertisers and stakeholders. Thankfully, artificial intelligence has advanced to ingest, unlock and analyze linear content, from local radio to native mentions on live TV – providing brands the ability to unearth negative and positive sentiments with searchable keywords, quickly identifying…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • AdButler: WordPress Integrated Ad Serving

    … If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features…

    Douglas Karr/ Marketing Technology Blogin Blogging- 37 readers -
  • All You Need To Know About Ad Recovery

    … One of the biggest challenges for publishers and any marketer today are ad blockers. For marketers, rising ad blocking rates result in the inability to reach the coveted adblocking audience. In addition, high ad blocking rates lead to smaller ad inventory, which may eventually increase CPM rates. Since ad blockers came into play over a decade…

    Marketing Technology Blog- 82 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 23 readers -
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