Adtech

  • Attribution and Measurement  is Creating a Data Management Arms Race

    … to Walmart.’” NinthDecimal separated its data platform from media in 2014, and Staas says the business now exists in four categories: audience data, brand activation, measurement and attribution, and insights and analytics. He says that these segmented datasets are now solving some of the industry’s biggest marketing challenges, such as associating…

    Street Fight- 14 readers -
  • AdButler: WordPress Integrated Ad Serving

    … If you’ve got a WordPress site and want to manage ads for your advertisers, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features…

    Douglas Karr/ Marketing Technology Blogin Blogging- 36 readers -
  • Adobe Digital Insights: The State of the Digital Union 2017

    … of observations and conclusions: Ad Costs are Rising – as more mainstream advertisers turn to digital, the demand for ad space and associated costs are increasing. Mobile search cost-per-click (CPC) has risen 11% between 2014 and 2016 Tweet This!. Mobile display cost-per-thousand impressions (CPM) has risen 12%, and video advertisements have risen 13…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • All You Need To Know About Ad Recovery

    … ago, adblocking rates have skyrocketed, acquiring millions of users and spreading to every platform. One of the latest findings of our research team at Uponit is that the current rate of ad blocking in the US is 37%. This means that nearly 4 out of 10 users are not exposed to your marketing efforts. Clearly, it is a pressing issue for the marketing…

    Marketing Technology Blog- 82 readers -
  • Why MarTech is a Strategic Imperative for Business Growth

    … Marketing technology has been on the rise over the last decade, let alone years. If you haven’t embraced MarTech yet, and work in marketing (or sales, for that matter), then you better get on-board before you get left behind! New marketing technology has given businesses opportunities to build impactful and measurable marketing campaigns…

    Marketing Technology Blog- 22 readers -
  • How Big Data Analytics Have Become Crucial for DSPs

    … Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of big data analytics’ effectiveness, it is an easy pitch to propose within your company, and will probably even make you look good for being the one who recommended it. Big data analytics examines…

    Marketing Technology Blogin How To's- 28 readers -
  • Types, Resources, and Solutions for Ad Fraud Detection

    …, that utilize high cost-per-click keywords in the content to drive the most expensive ads to their own sites. Affiliate (CPA) Ad Fraud (AKA Cookie Stuffing) – sites often pay by users taking an action, so fraudsters programmatically manufacture a false action to trick the ad system into believing there was activity. Lead (CPL) Ad Fraud (AKA Conversion…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 27 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 23 readers -
  • 60+ Sites to Discover or Promote Startups, Apps or Tools

    … Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he…

    Douglas Karr/ Marketing Technology Blog- 47 readers -
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