Adtech 2014

  • Digital marketing shifts coming out of AdTech 2014

    … in a content marketing to drive their overall paid, owned and earned digital efforts were shocked to learn about the importance of data in the overall content creation process. Content creation that takes place without timely, accurate data as its foundation results in a ‘dumb’ content strategy with minimal impact, engagement and sales conversions…

    {grow}in Content- 5 readers -
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