• Go Home, Digital Marketing, You’re Drunk

    … is to content marketing. Steve: Make sure everything you’re doing, you have a reason for. If you’re writing a blog post, what is the reason. If you’re tweeting, what is the reason? Leanne: Communicate, align and measure. Nate: Challenge assumptions. === Wow, lots to soak in there! And with that, our coverage of #adtechNY comes to a close. We hope you enjoy it. You can our complete ad:tech NY coverage here. Thanks! …

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 14 readers -
  • Outsourcing Your Marketing Team

    … And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session…

    Lisa Barone/ Overitin Social- 9 readers -
  • The Death of Email Blasts

    … Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter…

    Lisa Barone/ Overitin EMail- 13 readers -
  • What Not To Wear: Website Edition

    … We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama…

    Lisa Barone/ Overitin Google- 9 readers -
  • SEO: Can It Still Be Gamed?

    … understanding the importance of SEO. Showing them data can help but you have to humanize the data. Before we launch a TV spot for Taco Bell, give us those data points and let us test it out on social media and other arenas. Shreya: Designers have a hard time understanding the importance of SEO. We tell them, “this is beautiful, this is gorgeous…

    Lisa Barone/ Overitin Social Paid Search SEO Google- 13 readers -
  • Women Who Code

    … in their workplaces. Less than 15% of men said they felt uncomfortable. 53% of women in STEM careers end up leaving after their first year. Jada: From the college standpoint, she feels uncomfortable in her classes. She’s in an Internet Technology Policy class right now – there’s only one other woman in that class. She feels lucky that they’re friends so they can…

    Lisa Barone/ Overit- 8 readers -
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