Adtechny

  • Go Home, Digital Marketing, You’re Drunk

    … is to content marketing. Steve: Make sure everything you’re doing, you have a reason for. If you’re writing a blog post, what is the reason. If you’re tweeting, what is the reason? Leanne: Communicate, align and measure. Nate: Challenge assumptions. === Wow, lots to soak in there! And with that, our coverage of #adtechNY comes to a close. We hope you enjoy it. You can our complete ad:tech NY coverage here. Thanks! …

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 9 readers -
  • Outsourcing Your Marketing Team

    … And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session…

    Lisa Barone/ Overitin Social- 9 readers -
  • The Death of Email Blasts

    … email assumes you’ve never had a conversation with the person before. You want to have a progressive conversation. You want to pick up where you left off. That’s what segmentation does. It allows you to stop having the same conversation over and over again and to move the experience forward. Ticketmaster knows what kind of bands you like. Amazon…

    Lisa Barone/ Overitin EMail- 9 readers -
  • What Not To Wear: Website Edition

    … We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama…

    Lisa Barone/ Overitin Google- 8 readers -
  • SEO: Can It Still Be Gamed?

    … After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we here to find out. Kevin Ryan is moderating this session and thanks everyone…

    Lisa Barone/ Overitin Social Paid Search SEO Google- 8 readers -
  • Women Who Code

    … Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is teaching his daughter to code right now, which I think is pretty cool. Today’s conversation introduces us to three smart women who code…

    Lisa Barone/ Overit- 5 readers -