• Go Home, Digital Marketing, You’re Drunk

    … is to content marketing. Steve: Make sure everything you’re doing, you have a reason for. If you’re writing a blog post, what is the reason. If you’re tweeting, what is the reason? Leanne: Communicate, align and measure. Nate: Challenge assumptions. === Wow, lots to soak in there! And with that, our coverage of #adtechNY comes to a close. We hope you enjoy it. You can our complete ad:tech NY coverage here. Thanks! …

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 7 readers -
  • Outsourcing Your Marketing Team

    … And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session…

    Lisa Barone/ Overitin Social- 7 readers -
  • The Death of Email Blasts

    … Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter…

    Lisa Barone/ Overitin EMail- 8 readers -
  • What Not To Wear: Website Edition

    … have three to four second to establish relevance, interest and an initial interaction point. You should be asking yourself: Who is your target audience? What characteristics describe them? What are known workflow patterns, preferences and issues? How will the application be used and should this impact the design? Your site must be visually compelling…

    Lisa Barone/ Overitin Google- 7 readers -
  • SEO: Can It Still Be Gamed?

    … After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we here to find out. Kevin Ryan is moderating this session and thanks everyone…

    Lisa Barone/ Overitin Social Paid Search SEO Google- 7 readers -
  • Women Who Code

    … Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is teaching his daughter to code right now, which I think is pretty cool. Today’s conversation introduces us to three smart women who code…

    Lisa Barone/ Overit- 4 readers -
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