Adtechny

  • Go Home, Digital Marketing, You’re Drunk

    … is to content marketing. Steve: Make sure everything you’re doing, you have a reason for. If you’re writing a blog post, what is the reason. If you’re tweeting, what is the reason? Leanne: Communicate, align and measure. Nate: Challenge assumptions. === Wow, lots to soak in there! And with that, our coverage of #adtechNY comes to a close. We hope you enjoy it. You can our complete ad:tech NY coverage here. Thanks! …

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 10 readers -
  • Outsourcing Your Marketing Team

    … And we are back from lunch and back in sessions. Was your lunch as delicious as ours? I hope so. Historically, it has been common practice to outsource development, bookkeeping, HR and much more for ecommerce companies, now witness the rise of outsourcing marketing so that you can focus on what is most important, your product. In this session…

    Lisa Barone/ Overitin Social- 9 readers -
  • The Death of Email Blasts

    … knows what you’ve purchased before. ThinkGeek knows how many points you have. It’s personalized messaging, and it’s helpful. So you pay more attention to it. Doing this requires: Setting actionable KPIs Measurabing benchmarks Reapplying new data lather, rinse repeat During the Q&A moderator Bill says, to him, segmentation is about delivery. It’s…

    Lisa Barone/ Overitin EMail- 11 readers -
  • What Not To Wear: Website Edition

    … We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama…

    Lisa Barone/ Overitin Google- 9 readers -
  • SEO: Can It Still Be Gamed?

    … understanding the importance of SEO. Showing them data can help but you have to humanize the data. Before we launch a TV spot for Taco Bell, give us those data points and let us test it out on social media and other arenas. Shreya: Designers have a hard time understanding the importance of SEO. We tell them, “this is beautiful, this is gorgeous…

    Lisa Barone/ Overitin Social Paid Search SEO Google- 10 readers -
  • Women Who Code

    … within her world (the website). Angie: What is your opinion as to why this industry is so male dominated? Erin: I think it’s a pipeline problem. Only 12 percent of our workforce consists of women with CS degrees. That means there are few women employable in STEM technologies. 75% of women, when polled, said they felt uncomfortable…

    Lisa Barone/ Overit- 6 readers -