Adtechny

  • Go Home, Digital Marketing, You’re Drunk

    … is to content marketing. Steve: Make sure everything you’re doing, you have a reason for. If you’re writing a blog post, what is the reason. If you’re tweeting, what is the reason? Leanne: Communicate, align and measure. Nate: Challenge assumptions. === Wow, lots to soak in there! And with that, our coverage of #adtechNY comes to a close. We hope you enjoy it. You can our complete ad:tech NY coverage here. Thanks! …

    Lisa Barone/ Overitin Social SEO Google Facebook Twitter- 15 readers -
  • Outsourcing Your Marketing Team

    … says hiring an agency is like hiring internally. You need to make sure its a culture fit. Get on a Google Hangout, introduce yourself and make yourself friends to allow more seamless working. Frame the agency as a learning opportunity and a partnership, not that someone internally is gong to lose their job. What to look for when outsourcing: When…

    Lisa Barone/ Overitin Social- 12 readers -
  • The Death of Email Blasts

    … Are you obsessed with email marketing? We’re a little email marketing obsessed at Overit. We just love it. That’s why I’m excited to check out this session about the death of email blasts! Can it be? Our speakers are Rob “Spider” Graham and Dave Hendricks. Our moderator is Bill McCloskey. Spider and Dave are going to speak in a point, counter…

    Lisa Barone/ Overitin EMail- 13 readers -
  • What Not To Wear: Website Edition

    … We’ve reached the last session of ad:tech NY Day 1. Still with us? Good! Our last session today is all about how to dress up your website in a way that serves your users. Providing your customers a rich user experience requires knowing what your visitors need and how they navigate and interact with the site. Our speaker, Stephanie Balderrama…

    Lisa Barone/ Overitin Google- 11 readers -
  • SEO: Can It Still Be Gamed?

    … After a snack and device charge, we are back! Next up we’re going to talk about SEO and whether it can still be gamed! SEO is still one of the most prolific and sought after marketing solutions for ecommerce, but does it still work the way it used to? That’s what we here to find out. Kevin Ryan is moderating this session and thanks everyone…

    Lisa Barone/ Overitin Social Paid Search SEO Google- 13 readers -
  • Women Who Code

    … Let’s be real, was there any chance I wasn’t coming to the Women Who Code session? No. Not likely. Overit fans will know that we’re big champions of women who can code. In fact, our leader developer is teaching his daughter to code right now, which I think is pretty cool. Today’s conversation introduces us to three smart women who code…

    Lisa Barone/ Overit- 10 readers -