Adtechsf

  • Brands and Master Storytellers

    … Hey, hey, ad:tech friends. First, thanks for hanging with us during this conference! I’ve made so many new friends and I hope you’ve found the liveblogging coverage useful, or at least entertaining. We’re going to wrap up our time at ad:tech talking about brands as storytellers, which somehow seems very appropriate. I have been waiting…

    Lisa Barone/ Overit- 13 readers -
  • Marketing Automation

    … We’re back in action! Software and platforms are coming to market giving marketers new tools to move the consumer along the buying path while reducing manual processes and tasks. We know this, we’ve heard about the platforms and maybe we’ve even started using them. But now we’re going to learn to do it better. Or, at least that’s the intent…

    Lisa Barone/ Overit- 14 readers -
  • Your Data is for Crap, Measure Crap Anyways

    … to bridge them the best you can. Michael says to look into hosted solutions, especially if you’re a smaller business or just getting started. [Want more from #adtechSF? We don't blame you--find all the ad:tech San Francisco coverage you can handle right here.] …

    Lisa Barone/ Overit- 12 readers -
  • Keynote Presentation: New Consumer Journeys >> New Product Roadmaps

    … is breaking out from this idea of interaction-centric valuation of success. Move away that each time you touch the customer that there is one metric to evaluate if you were successful. It’s really about building an analytic mindset to manage how these connections behave. Woah! That was awesome. Time to run to the next one! [Want more from #adtechSF? We don't blame you--find all the ad:tech San Francisco coverage you can handle right here.] …

    Lisa Barone/ Overit- 13 readers -
  • Cheat Codes for Marketers

    …. Their customers loved it, left comments on their blog with their own Seuss-style tips. And with that, we wrap up Day 1 of ad:tech San Francisco. See you back here tomorrow? [Want more from #adtechSF? We don't blame you--find all the ad:tech San Francisco coverage you can handle right here.] …

    Lisa Barone/ Overit- 9 readers -
  • A Short Guide to Getting Everything You Want

    … quit your job and do something purposeful! Or just meet us back here in an hour for the next session. [Want more from #adtechSF? We don't blame you--find all the ad:tech San Francisco coverage you can handle right here.] …

    Lisa Barone/ Overit- 9 readers -
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