Advanced

    • An update on Google's feature phone crawling & indexing

      Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1.

      Google Webmaster Central Blog- 10 readers -
    • Building Indexable Progressive Web Apps

      Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users -- and they’re one of the most exciting new ideas on the web. But to truly have an impact, it's important that they’re indexable and linkable. Every recommendation presented in this article is an existing best practice for indexability -- regar ...

      Google Webmaster Central Blogin Social- 7 readers -
  • Deprecating our AJAX crawling scheme

    … tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009. In 2009, we made a proposal to make AJAX pages crawlable. Back then, our systems were not able to render and understand pages that use JavaScript to present content to users. Because "crawlers … [were] not able to see any content … created dynamically," we…

    Google Webmaster Central Blog- 14 readers -
  • Case Studies: Fixing Hacked Sites

    … Webmaster Level: All Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process. We're trying…

    Google Webmaster Central Blog- 8 readers -
  • The four steps to appiness

    … links: We now send a weekly clicks and impressions update to the Message center in your Webmaster Tools account. You can now track how much traffic app deep links drive to your app using referrer information - specifically, the referrer extra in the ACTION_VIEW intent. We're working to integrate this information with Google Analytics for even…

    Google Webmaster Central Blog- 8 readers -
  • Tracking mobile usability in Webmaster Tools

    … Webmaster Level: intermediate Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools. The new feature shows mobile usability issues we’ve identified across your website, complete…

    Google Webmaster Central Blog- 6 readers -
  • Best practices for XML sitemaps & RSS/Atom feeds

    … Webmaster level: intermediate-advanced Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize…

    Google Webmaster Central Blogin Google- 12 readers -
  • An update to the Webmaster Tools API

    … Webmaster level: advanced Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools. If you've used other Google APIs, getting…

    Google Webmaster Central Blogin Google- 8 readers -
  • Optimizing for Bandwidth on Apache and Nginx

    … Webmaster level: advanced Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name…

    Google Webmaster Central Blog- 10 readers -
  • Testing robots.txt files made easier

    … Webmaster level: intermediate-advanced To crawl, or not to crawl, that is the robots.txt question. Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking…

    Google Webmaster Central Blog- 22 readers -
  • A Marketer’s Guide To Using Regular Expressions In SEO

    …, select "landing page" as the primary dimension. Then click on "advanced" and select "Exclude" and "Matching RegExp." Formulate your query to include any of the options - hooli, holi, or wholi. There are other ways to do this; for example, you could use w?hoo?li as the command instead, but that gets a little too complicated. So stick with hooli|holi…

    Jenny Halasz/ Search Engine Landin SEO- 25 readers -
  • How To Get Mind-Blowing Results From Every Blog Post You Publish

    … Have you ever sat back and wondered how some people publish blog posts that consistently do better than yours? I have and I desperately wanted to do better. And that’s what I did. Along the way I figured out what … Continue reading → To get involved in the discussion visit How To Get Mind-Blowing Results From Every Blog Post You Publish…

    Adam Connell/ Blogging Wizard- 29 readers -
  • Rendering pages with Fetch as Google

    … Webmaster level: all The Fetch as Google feature in Webmaster Tools provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: Help! What do all of these codes mean…

    Google Webmaster Central Blogin Google- 19 readers -