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  • An update on Google's feature phone crawling & indexing

    … Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1. We've retired…

    Google Webmaster Central Blog- 17 readers -
  • Building Indexable Progressive Web Apps

    … Progressive Web Apps (PWAs) are taking advantage of new technologies to bring the best of mobile sites and native applications to users -- and they’re one of the most exciting new ideas on the web. But to truly have an impact, it's important that they’re indexable and linkable. Every recommendation presented in this article is an existing best…

    Google Webmaster Central Blogin Social- 12 readers -
  • Deprecating our AJAX crawling scheme

    … tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009. In 2009, we made a proposal to make AJAX pages crawlable. Back then, our systems were not able to render and understand pages that use JavaScript to present content to users. Because "crawlers … [were] not able to see any content … created dynamically," we…

    Google Webmaster Central Blog- 14 readers -
  • Case Studies: Fixing Hacked Sites

    … Webmaster Level: All Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process. We're trying…

    Google Webmaster Central Blog- 9 readers -
  • The four steps to appiness

    … Webmaster Level: intermediate to advanced App deep links are the new kid on the block in organic search, and they’re picking up speed faster than you can say “schema.org ViewAction”! For signed-in users, 15% of Google searches on Android now return deep links to apps through App Indexing. And over just the past quarter, we've seen the number…

    Google Webmaster Central Blog- 12 readers -
  • Tracking mobile usability in Webmaster Tools

    … Webmaster Level: intermediate Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools. The new feature shows mobile usability issues we’ve identified across your website, complete…

    Google Webmaster Central Blog- 11 readers -
  • Best practices for XML sitemaps & RSS/Atom feeds

    … Webmaster level: intermediate-advanced Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize…

    Google Webmaster Central Blogin Google- 12 readers -
  • An update to the Webmaster Tools API

    … started with the new Webmaster Tools API will be easy! We have examples for Python, Java, as well as OACurl (for fans of command lines). This API allows you to: list, add, or remove sites from your account (you can currently have up to 500 sites in your account) list, add, or remove sitemaps for your websites get warning, error, and indexed…

    Google Webmaster Central Blogin Google- 8 readers -
  • Optimizing for Bandwidth on Apache and Nginx

    … Webmaster level: advanced Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name…

    Google Webmaster Central Blog- 11 readers -
  • Testing robots.txt files made easier

    … Webmaster level: intermediate-advanced To crawl, or not to crawl, that is the robots.txt question. Making and maintaining correct robots.txt files can sometimes be difficult. While most sites have it easy (tip: they often don't even need a robots.txt file!), finding the directives within a large robots.txt file that are or were blocking…

    Google Webmaster Central Blog- 24 readers -
  • A Marketer’s Guide To Using Regular Expressions In SEO

    … of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's begin with a few fundamentals of what regex is and what it can do for you. Regex commands basically…

    Jenny Halasz/ Search Engine Landin SEO- 30 readers -