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  • An update on Google's feature phone crawling & indexing

    … Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1. We've retired…

    Google Webmaster Central Blog- 14 readers -
  • Building Indexable Progressive Web Apps

    …, regardless of their device. Make your site responsive in its design -- fonts, margins, paddings, buttons and general design of your site should scale dynamically based on screen resolutions and device viewports. Small images scaled up for desktop or tablet devices give a poor experience. Conversely, super high resolution images take a long time…

    Google Webmaster Central Blogin Social- 8 readers -
  • Deprecating our AJAX crawling scheme

    … tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009. In 2009, we made a proposal to make AJAX pages crawlable. Back then, our systems were not able to render and understand pages that use JavaScript to present content to users. Because "crawlers … [were] not able to see any content … created dynamically," we…

    Google Webmaster Central Blog- 14 readers -
  • Case Studies: Fixing Hacked Sites

    … Webmaster Level: All Every day, thousands of websites get hacked. Hacked sites can harm users by serving malicious software, collecting personal information, or redirecting them to sites they didn't intend to visit. Webmasters want to fix hacked sites quickly, but unfortunately recovering from a hack can be a complicated process. We're trying…

    Google Webmaster Central Blog- 9 readers -
  • The four steps to appiness

    … of clicks on app deep links jump by 10x. We’ve gotten a lot of feedback from developers and seen a lot of implementations gone right and others that were good learning experiences since we opened up App Indexing back in June. We’d like to share with you four key steps to monitor app performance and drive user engagement: 1. Give your app developer…

    Google Webmaster Central Blog- 10 readers -
  • Tracking mobile usability in Webmaster Tools

    … Webmaster Level: intermediate Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools. The new feature shows mobile usability issues we’ve identified across your website, complete…

    Google Webmaster Central Blog- 8 readers -
  • Best practices for XML sitemaps & RSS/Atom feeds

    … Webmaster level: intermediate-advanced Submitting sitemaps can be an important part of optimizing websites. Sitemaps enable search engines to discover all pages on a site and to download them quickly when they change. This blog post explains which fields in sitemaps are important, when to use XML sitemaps and RSS/Atom feeds, and how to optimize…

    Google Webmaster Central Blogin Google- 12 readers -
  • An update to the Webmaster Tools API

    … Webmaster level: advanced Over the summer the Webmaster Tools team has been cooking up an update to the Webmaster Tools API. The new API is consistent with other Google APIs, makes it easier to authenticate for apps or web-services, and provides access to some of the main features of Webmaster Tools. If you've used other Google APIs, getting…

    Google Webmaster Central Blogin Google- 8 readers -
  • Optimizing for Bandwidth on Apache and Nginx

    … Webmaster level: advanced Everyone wants to use less bandwidth: hosts want lower bills, mobile users want to stay under their limits, and no one wants to wait for unnecessary bytes. The web is full of opportunities to save bandwidth: pages served without gzip, stylesheets and JavaScript served unminified, and unoptimized images, just to name…

    Google Webmaster Central Blog- 10 readers -
  • Testing robots.txt files made easier

    … individual URLs can be quite tricky. To make that easier, we're now announcing an updated robots.txt testing tool in Webmaster Tools. You can find the updated testing tool in Webmaster Tools within the Crawl section: Here you'll see the current robots.txt file, and can test new URLs to see whether they're disallowed for crawling. To guide your way…

    Google Webmaster Central Blog- 24 readers -
  • A Marketer’s Guide To Using Regular Expressions In SEO

    … of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's begin with a few fundamentals of what regex is and what it can do for you. Regex commands basically…

    Jenny Halasz/ Search Engine Landin SEO- 27 readers -