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  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    …. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…

    Avinash Kaushik/ Occam's Razor- 15 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 35 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … in the skepticism that they become paralyzed because if you even lift the covers under digital analytics a tiny bit, the way data is collected with scare the bejesus out of you. Oh, and offline analytics? A million times worse. And, tiny data samples to boot! Great analysts get good at one of the most critical elements of our jobs: Timeliness. The ability…

    Avinash Kaushik/ Occam's Razorin EMail- 23 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    … are high on right now). Starting today, no excuses for me to log into your Adobe Analytics account and see no goals and associated goal values! Here's how this post unfolds… Higher-Order Bits: Location, Types, Re-framing 1. "Destination Goal" (Leads, Email Signups, Etc.) 2. "Engagement Goal": Time Spent 3. "Engagement Goal": Pages Viewed 4…

    Avinash Kaushik/ Occam's Razor- 37 readers -
  • Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

    … For the last decade (#omg!), I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands, rather than engagements matching customer-intent. This leads to owners of digital experiences (insanely) expecting all visitors to their websites to convert right away – anything less than…

    Avinash Kaushik/ Occam's Razor- 43 readers -
  • Great Storytelling With Data: Visualize Simply And Focus Obsessively

    … at the last mile: Presenting their whys and the so whats, in the form of stories. In fact 86.4% of all Analyst careers fail due to a lack of this critical last mile skill! Ok, ok. I kid. I kid. It is really 88%. : ) Tom Fishburne's wonderful cartoon is here for another purpose. We send out our multi-tab spreadsheets, our best Google Analytics…

    Avinash Kaushik/ Occam's Razor- 33 readers -
  • The Digital Age Is Rapidly Changing Everything

    … not over, though. We don’t often share technology infographics, but I believe the growing trends that this infographic from Needa Shredders points out some advancements that should impact your vision of how your businesses will operate in the future. And of course, that will have an impact on your marketing efforts as well. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Data Visualization Inspiration: Analysis To Insights To Action, Faster!

    … Like a vast majority on planet Earth, I love data visualizations. Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! There is something magical about taking an incredible amount of complexity and presenting it as simply as we possibly can with the goal of letting the cogently presented insight drive…

    Avinash Kaushik/ Occam's Razor- 33 readers -
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