Advanced Analytics

  • Create High-Impact Data Visualizations: Nine Effective Strategies

    …. :) In this post I want to inspire you to think differently. I’ve curated sixteen extremely diverse visualization examples to do that. By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective. My primary goal is to expand your horizon so that we can peek over…

    Avinash Kaushik/ Occam's Razor- 17 readers -
  • Cookies To Humans: Implications Of Identity Systems On Incentives!

    …. Profit Per Human. What every company and non-profit really, really, really need. Why care about something as lame as cost? The only thing that matters is profit. Per. Human. [Bonus: Remember, you can measure profit everyday in Google Analytics!] An incredibly complex story, with implications up and down the organization, with smarter tactical…

    Avinash Kaushik/ Occam's Razor- 30 readers -
  • Ad Block Tracking With Google Analytics: Code, Metrics, Reports

    … excited that we can track ad blocking behavior in Google Analytics, so easily. This post covers these key elements: Here's how this post unfolds… 1. Ad block: #wth 2. Technical how-to implement enhanced code guidance (Google Tag Manager or direct) 3. Setting Google Analytics front end elements (custom dimensions, advanced segments) 4. Five…

    Avinash Kaushik/ Occam's Razorin Google- 41 readers -
  • A Great Analyst's Best Friends: Skepticism & Wisdom!

    … being skeptical and not being paralyzed helps you get to Wisdom faster. One last bonus before we close… If you would like to get a sense for specific salaries, four key choices you have to make to have a fabulous analytics career AND how to get there… Here's a post you'll find to be of value: Web Analytics Career Guide: From Zero To Hero In Five…

    Avinash Kaushik/ Occam's Razorin EMail- 29 readers -
  • Rock Analytics More: Obsess About Goals And Goal Values!

    …. "Micro-Outcome Goal": Key Events 5. "Macro-Outcome Goal": Outbound Clicks Benefits of Identifying Goals and Economic Value In each case we'll learn in detail how to set up the goal, what type of data might we get from it that will be of value and get tips on what actions we can take. Ready? Higher-Order Bits: Location, Pan-Commerce, Re…

    Avinash Kaushik/ Occam's Razor- 40 readers -
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