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AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE) by Kevin Ryan, CEO, Motivity Marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers.
… - and positions them to create campaigns that move at the speed of ideas. So just how does this look in real life? Clever. Entertaining. Memorable. Consider Oreo's quick-thinking response a few years back when the lights went out during the Super Bowl in New Orleans. During the delay in the game, Oreo's social media team tweeted an ad about…