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AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE) by Kevin Ryan, CEO, Motivity Marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers.
… on empowering team members with the tools for success - and agile marketers do the same thing. To ensure maximum efficiency and creative power, the team is given the most advanced marketing technology available to facilitate collaboration and memorable, responsive campaigns. Use Real-Time Data. Customer feedback is the secret ingredient agile developers use…