Advanced Marketing Technology

  • VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy

    AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE) by Kevin Ryan, CEO, Motivity Marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers.

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