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AUTOMATION (DOES NOT EQUAL) STRATEGY (OR, A TOOL BOX DOES NOT A CABINET MAKE) by Kevin Ryan, CEO, Motivity Marketing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Automation allows you to do a lot with a little. It helps you become more efficient, measure better and provides a solid conduit to your customers.
… the door to that power. Both tech and marketing follow the same agile practices: collaboration, communication, rapid cycles, and harnessing customer input to tailor the perfect product. Marketers keep campaign creation flexible and responsive to real time data and developments. This quicker lifecycle allows brands to stay competitive and compelling…