Advanced Ppc Strategies

    • Using Excel Regressions To Better Understand KPIs

      June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple variables without an advanced statistical sof ...

      PPC Heroin Affiliate Paid Search- 15 readers -
  • How To Migrate To Google Tag Manager

    … anywhere near an exhaustive resource. We’ve also skipped over quite a few of the technical details. The resources below go into even further details and may be used as a guide for specific issues and advanced features. Simo Ahava – Google Tag Manager Articles LunaMetrics – Google Tag Manager Recipes Google – Google Tag Manager Help Center …

    Jacob Fairclough/ PPC Heroin Google How To's- 15 readers -
  • 5 Steps To Master Facebook Projections NOT Predictions

    April 3, 2017 “Tell me how much I should spend in Facebook and what results I can expect.” This sentence is one we hear frequently from our clients. I used to cringe every time I heard this sentence. When I would hear it the over-analytical side of me would take over and freak-out because A.) I knew the volatility of Facebook’s ever-changing platform, varying audiences, an ...

    Cassie Oumedian/ PPC Hero- 12 readers -
  • Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match

    …) Single Match Type Ad Groups This may sound or seem obvious, but more times than not, single match type strategies are not always followed depending on the original account set up or type. By having only exact match ad groups separated from our other match types, it will make it easier when looking at search term reports and filtering out bad “exact…

    PPC Heroin Paid Search- 15 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    … March 28, 2017 Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager’s default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 13 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 18 readers -
  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    … to the “Data” tab and hit “Remove Duplicates.” You will most likely still have some overlap after removing duplicates. Follow these quick steps to weed out the last bit of excess: Copy and paste the “campaign” and “ad group” columns into a new sheet. On the new sheet, add a filter and sort the ad groups in ascending order, followed…

    PPC Heroin Paid Search- 33 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … account I manage typically experiences a sharp rise in CPA over the weekends. To mitigate the impact of the weekend CPA spike, an automated 20% bid reduction rule runs from 12:01am Saturday morning through 11:59 pm Sunday night. Implementing this rule keeps weekend cost per acquisition in check, which ultimately keeps overall performance on track…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 20 readers -
  • Ad Impression Share: Quantity Or Quality?

    … December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share…

    PPC Heroin Paid Search- 20 readers -
  • When You Need To Have The Right Words Use Phrase Match

    … match type segmentation including how to strategically build negatives to make sure there was no overlap across keywords. Since then, this strategy has translated across the industry to multiple approaches, including segmenting at either the campaign or ad group level and building out each theme and match type to improve the performance of those…

    PPC Hero- 13 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 23 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 9 readers -
  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    …, don’t require a complicated strategy to re-engage customers. The same cannot be said about the product we’ll examine for the remainder of this blog. For reference, the item is created through a multi-layered customization process. While the design is intuitive and user-friendly, our audience needs time to digest the options at hand. Given this obstacle…

    PPC Heroin Paid Search- 20 readers -
  • [New Toolkit!] The Essential PPC Toolkit For Education

    … Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC…

    Jamie Newton/ PPC Heroin Paid Search- 5 readers -
  • One Excel Trick To Nail Your Budget Projections

    … As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal. With these types of demands, and the pressure…

    Kevin Klein/ PPC Heroin Paid Search- 34 readers -
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