Advanced Ppc Strategies

  • Set Up Account-Wide PPC Promos In Less Than 5 Minutes

    …. Then, go to your “Ads” tab and make sure it is set on “All enabled.” Select only “Search campaigns,” and then download the ad report. Condensing The Data Once you open the downloaded report, you will have way more information than what is needed. First, delete every column except Campaign Ad group Final URL As a note, if you want to recycle any…

    PPC Heroin Paid Search- 25 readers -
  • Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

    … December 23, 2016 As search professionals, we’re always assessing the overall state of our PPC programs. If performance isn’t constantly monitored, we’re sure to find out one day that the campaigns we thought were doing well are not hitting goals or worst case scenario, losing money. For this very reason, most account managers create intricate…

    Jeff Baum/ PPC Heroin Affiliate Paid Search- 11 readers -
  • Ad Impression Share: Quantity Or Quality?

    … December 19, 2016 If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share…

    PPC Heroin Paid Search- 12 readers -
  • When You Need To Have The Right Words Use Phrase Match

    … October 27, 2016 In early 2014, I wrote a post at a previous agency that outlined the proper way of breaking out match types that I had started to implement with some fellow colleagues once enhanced campaigns came out the prior year. After the initial creation of these campaign types, I continued to optimize and create a larger strategy around…

    PPC Hero- 12 readers -
  • 5 Ways To Improve Display Network Performance By Using Layered Targeting

    … August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…

    PPC Heroin Paid Search- 17 readers -
  • Measuring Conversions Post Converted Clicks: Help For The Lead Gen Advertiser

    … August 2, 2016 Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google…

    Jeff Baum/ PPC Hero- 6 readers -
  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency…

    PPC Heroin Paid Search- 14 readers -
  • [New Toolkit!] The Essential PPC Toolkit For Education

    … Education is one of the most competitive verticals in online advertising, so it is important to find as many ways as possible to stretch your marketing dollars. PPC campaigns can help to alleviate some of this competition. Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC…

    Jamie Newton/ PPC Heroin Paid Search- 4 readers -
  • One Excel Trick To Nail Your Budget Projections

    … As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal. With these types of demands, and the pressure…

    Kevin Klein/ PPC Heroin Paid Search- 27 readers -
  • Why The Purchase Funnel is Important For Your Campaign Structure

    We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are filled to the brim of purchase-intent phrases such as “buy __” or “order ___ online”. This strategy is great and all, but those who are still in the top of the funnel are a bit neglected.

    Rachael Law/ PPC Hero- 6 readers -
  • [Toolkit] The Ultimate AdWords Bundle For PPC Success

    … From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first…

    Jamie Newton/ PPC Hero- 8 readers -
  • Take A Walk Down The Conversion Path With Google Analytics

    … through different uses for the Top Conversion Paths report and the dimensions available in it. Key questions are listed with each dimension, to help you pull some insights out of the report and optimize your account. Channel Grouping Paths This report can be found in Google Analytics by navigating to “Conversions > Multi-Channel Funnels > Top…

    Rachael Law/ PPC Heroin Google- 13 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 8 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
Get the top posts daily into your mailbox!
More from around the web