Advanced Ppc Strategy

  • How To Get More Out Of Excel Solver

    … July 18, 2016 Excel Solver is a fantastic tool, but most examples only cover the simple marketing use cases. Leaving the advanced usages to your imagination with no clear path forward. In this post, we’ll cover the next steps of enhancing your models and then cover how to automate the process. The post focuses on the more technical aspects…

    Jacob Fairclough/ PPC Hero- 16 readers -
  • The Theory of Growing Vs. Building a PPC Account

    … There are two primary ways of conceptualizing PPC processes and systems. Both are viable but create difference paradigms in account management. For this post I’m going to title them mechanical and organic. The mechanical view considers performance as the sum of its parts. The organic takes the account as a larger whole, something akin…

    Jacob Fairclough/ PPC Heroin Paid Search- 5 readers -
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