Advertiser-Blogger Relationship

  • An Insider’s View on Bloggers, Sponsored Content and Ethics

    … have feedback for them, too. I’ll be happy to pass word. The disclosure should answer two questions: What’s in for the reader? Why does the blogger trust the advertiser? Cormac at IBeacon Blog advises the use of a shareable disclosure policy. “Generally, I’d try to avoid spammy anchor text – simply because in the long run it’s most likely going…

    Relevancein Content- 23 readers -
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