Advertiser Outcome Score

  • Facebook Audience Network Adds Support for Mobile Web

    … ad experiences for the people who visit their mobile websites. Over the past several months, we’ve worked with global mobile web publishers Hearst, Elite Daily, USA Today Sports Media Group, Time Inc. and more, to test the Audience Network for mobile Web in a closed beta. Murphey added that no software-development-kit integration is necessary…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
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