Advertiser Outcome Score

  • Facebook Audience Network Adds Support for Mobile Web

    … engineer Mike Murphey wrote in a developer blog post that digital media consumption via mobile Web browsers rose 53 percent between 2013 and 2015, adding that news sites receive about 40 percent of their traffic via mobile devices, with 93 percent of that coming via the mobile Web, and saying of Facebook Audience Network: Our focus is on creating real…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … more engaging than banner ads, and Audience Network publishers know it: 80 percent of Audience Network impressions are now native. The social network also highlighted two companies’ success stories with Audience Network: Dentsu digital marketing agency iProspect and music-streaming app Spotify. Facebook said iProspect has seen its revenue per…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -