Advertiser Outcome Score

  • Facebook Audience Network Adds Support for Mobile Web

    … Facebook announced Tuesday that its Facebook Audience Network mobile ad network added support for the mobile Web. The social network officially introduced Facebook Audience Network at F8 in April 2014, and it revealed earlier this month that the ad network reached a $1 billion annual run rate during the fourth quarter of 2015. Software…

    David Cohen/ AllTwitterin Social Facebook- 12 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … score, which tells publishers in the Audience Network how ads on their platform perform compared to News Feed. Advertiser outcome score encourages publishers to evaluate how their ads are working and make changes to their placements to improve their ability to deliver valuable outcomes for advertisers. And because advertiser outcome score calculates…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
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