Advertiser Outcome Score

  • Facebook Audience Network Adds Support for Mobile Web

    … outcomes for advertisers, such as sales or application installs, and providing publishers with a metric to optimize towards with our Advertiser Outcome Score. Unlike other networks, the Audience Network rewards quality publishers based on the value they create for advertisers. Until today, publishers had limited options to create rich and engaging…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Facebook’s Audience Network: 80% of Impressions Now Native

    … Facebook offered another rare peek into the performance of its Audience Network, saying that 6 percent of all time spent on mobile applications is spent on apps running Audience Network. The social network also said in a Facebook for Business post that advertisers using Facebook’s Audience Network have scaled their ad impressions by 6 percent…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
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