• Your No-Nonsense Guide to Getting Started with Social Media Ads

      The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I knew it was something I wanted to keep doing for a long time. But I also knew I had a lot to learn. Learning to ride a motorcycle requires several new skills. You have to learn how to maneuver and balance a heavy, two-wheeled vehicle, how to change gears, how to let the clutc ...

      Copybloggerin Social- 15 readers -
  • Getting Customers in the Door: April Blog Round-Up

    … As a small business owner, getting new customers knocking down your door or blowing up your phone is your bread and butter. And if it’s not, you need to get to bakin’. (See what we did there?) This month, we’ve given you several ideas on how to up your small business advertising efforts, even if you’re already checking a couple of the boxes…

    Dex Media- 7 readers -
  • 5 Unique Ways to Drive Targeted Traffic in 2017

    … and exciting ways to deliver value to a very targeted audience and achieve your goals in the process. Here are 5 unique ways of driving highly targeted traffic in 2017: 1. Adopt smart advertising techniques As I mentioned in the introduction, organic reach on social media is slowly deteriorating into nothingness. If you want to connect and engage…

    Jeff Bullas/ Jeffbullas's Blogin Blogging- 14 readers -
  • Brand Newsroom 137: Questions to ask before choosing a marketing agency

    … Today, James and Sarah discuss how to get one of your most important business service provider decisions right — choosing a marketing agency. Whether it’s a PR firm, an advertising company, a content marketing agency or any other communications supplier, what questions should you ask before you sign on the bottom line? Here are some key take…

    Lush Digitalin Content- 11 readers -
  • Digital Ad Spend in Ireland Shoots Up 31%

    The Interactive Advertising Bureau Ireland and PriceWaterHoueCoopers (PwC) has released new data that looks at digital ad spending trends in Ireland. The latest data shows that in 2016, Ireland set a new record with total spend, which hit $492.3 million. This is a surge of more than 31% from the previous year, and a higher rate of growth than was seen in 2015 (29%).

    Michael Levanduski/ Performance Marketing Insider- 17 readers -
  • Boosting Facebook posts – the DOs and the please, please DON’Ts

    … You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One of the easiest tools businesses like yours can use to market yourself via Facebook is the ability to boost Facebook posts. This means paying a specified amount to target a post toward any given audience…

    Dex Mediain Social Facebook- 10 readers -
  • 4 Powerful Google Shopping Hacks to Supercharge Your Campaigns

    … Historically, retail search marketing was synonymous with Google text ads. But fast forward to today, and Google Shopping ads have replaced text ads as retailers’ preferred method of advertising on Google. In fact, 2016 was the tipping point: Retailers spent 53% of their AdWords budgets on Shopping ads — for those keeping score, that’s more than…

    KISSmetrics Marketing Blogin Google- 13 readers -
  • Port Everglades’ Powerhouse Campaign wins Gold

    …Starmark launched the “Florida’s Powerhouse Port” campaign 6 years ago. Today, the campaign continues to communicate and differentiate Port Everglades‘ strategy in powerful ways. It features ever-changing water graphics that illustrate attributes of Port Everglades. For example, an alligator illustration made from moving and splashing water…

    Starmark- 10 readers -
  • How to use Google’s new demographic targeting for search ads

    … Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new…

    Search Engine Watchin How To's- 15 readers -
  • #156: Expert Secrets & Online Strategies with Russell Brunson

    … In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets & Online Strategies…

    Amy Porterfieldin Social EMail Content- 12 readers -
  • Don’t Put Ads on Your Blog

    … are available to us in the short and long term. Note: I’m always happy to be wrong and learn new things so make sure you read to the end if you’ve got a different point of view! Why I don’t like ads on blogs Let’s start this post by jumping right in and looking at why advertising and programs like AdSense aren’t the best fit for blogs. Lack…

    Blog Tyrantin Affiliate- 16 readers -
  • 5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

    … special promotions like sidewalk sales. Local businesses can also use social media to run contests that encourage online engagement or coming into the storefront. (Also see a recent blog of ours on this very topic: Dust Off Your Advertising Plan in Time for Spring.) With spring having a natural theme of renewal, local businesses can incorporate…

    Dex Media- 15 readers -
  • News and Sports Publishers Back Sponsored Video to Win

    … – which has pulled out of the 2017 Digital Content NewFronts – has made a big bet on sponsored videos over traditional advertising. But, here’s some critical data so you can decide for yourself whether this big bet is a smart bet: From March 2016 to March 2017, BuzzFeed had 15 active Facebook accounts engaging is sponsored social video, according…

    Greg Jarboe/ ReelSEOin Facebook- 14 readers -
  • #155: The New ‘FB Messenger Ads’ with Rick Mulready

    … Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with family and friends…

    Amy Porterfieldin Facebook- 17 readers -
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