Advertising

    • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

      One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...

      Greg Jarboe/ ReelSEO- 19 readers -
    • Hone Your Branded Content with These 6 Tips

      In a market where a brand’s values and philosophy continue to gain importance in the eyes of consumers, companies should be prepared to “open up” to their audience at any chance they get. Be it an origins story or a mission statement, showing off the moral, ethical and ideological fabric of a brand has become as important as the exchange of services, and can often be a deciding ...

      ROI Factor Blogin Content- 13 readers -
  • 9 Quick Tips to Significantly Improve PPC Performance

    … PPC advertising is arguably the most effective form of online marketing. As the name suggests, it works on a pay-per-click basis – in other words, when ads are clicked on by a user, the advertiser pays a fee to Google. Pretty simple, right? Not only can PPC advertising bring targeted and qualified traffic to your website, its method…

    Jeffbullas's Blog- 10 readers -
  • Here’s Why User Generated Content Is So Successful

    … First off, what is user generated content? Essentially it’s content which was created by unpaid contributors and can be anything from pictures and videos to testimonials and submissions. For example, your business can create a #hashtag that can be used by consumers to post their own content using your product/service onto their social media…

    ROI Factor Blogin Content- 11 readers -
  • How Jungle Creations is Winning Sponsored Video on Facebook

    …. The publisher has an enviable portfolio of Facebook properties including ‘VT’ (fka Viral Thread), ‘Twisted’, ‘‘Food Envy’, ‘‘Nailed It’, ‘‘Four Nine’, ‘‘Bosh‘, ‘The Aardvark’, and ‘Joystix’, and it consistently appears in Tubular’s leaderboard of most watched media and entertainment properties, alongside BuzzFeed, Disney, and The LADBible group. Not bad…

    Carla Marshall/ ReelSEOin Social How To's- 20 readers -
  • Top Things You Didn’t Know You Could Do In Bing Ads

    …, you just have to click a few things. In this theoretical example, I’m looking to build out a campaign around digital DSLR cameras, but I want to understand what searches my competitors are bidding on as I’m looking to gain market share. If I select my root keywords and go to “Associated Keywords”, I’ll be given a list of related keywords…

    Arianne Donoghue/ State of Digitalin Paid Search- 14 readers -
  • Basic Attention Token looks to re-invent online advertising

    …: “Digital advertising is broken. The marketplace for online advertising, once dominated by advertisers, publishers and users, has become overrun by “middleman” ad exchanges, audience segmentation, complicated behavioral and cross-device user tracking, and opaque cross-party sharing through data management platforms. Users face unprecedented levels…

    {grow}- 13 readers -
  • Do Instagram Pods Really Help? 5 Factors to Consider for Your Brand

    … In June 2016, Instagram changed. Whether for the better or the worse, it’s a controversial topic. Instagram introduced the algorithmic timeline that favors popular posts over chronology. As a result, instead of the latest post, the social media network will show you the content that got the most likes and comments. Users complained that the new…

    ROI Factor Blogin Social- 14 readers -
  • 3 Timeless tips for selling your online product in an overcrowded market

    … positive thinking, living in the moment, self-discipline, productivity, habit building etc. already exist and have for decades. Heck, a book called “The Power of Now” became a 3 million+ bestseller even though the author’s basically repeating what the Buddha said thousands of years ago. As studies have shown, people are addicted to the new and deem…

    {grow}- 15 readers -
  • Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

    … I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I have become devout regulars at a local taco shop, partly because of their killer queso, and partly because of their hyper-friendly staff. A couple of weeks ago, we visited our taco joint of choice and got [...] Read More... The post Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads appeared first on Dex Media. …

    Dex Mediain Social- 11 readers -
Get the top posts daily into your mailbox!
More from around the web