Advertising

    • 10 Profound digital marketing trends to you need to know about now

      By Mark Schaefer This is the time of year marketing bloggers make the prediction that “this is the year of social video” (for the tenth year in a row!) But I can’t help but make some predictions — thinking about what’s coming next is my professional fuel! I love to connect the dots in new ways and dream about the implications and what the new year will hold for us.

      {grow}- 21 readers -
    • How to Target Your Facebook Ads So That You Don’t Leak Money

      Does this sound familiar? You took a swing at Facebook advertising, hoping that it would help you increase your customer base and profits. You tweaked the copy of your ads, used different images, played with the calls-to-action (CTA’s), and so on. But, for some reason, you don’t see any significant return on your investment.

      Jeffbullas's Blog- 32 readers -
  • What is Blockchain Technology?

    … Look at a dollar bill, and you’ll find a serial number. On a check, you’ll find a routing and account number. Your credit card has a credit card number. Those numbers are centrally logged at a location somewhere – either in a government database or a banking system. As you look at a dollar, you have no idea what its history is though. Perhaps…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 11 readers -
  • How the New Media Rebellion in Video is Reshaping the Publishing World

    … for this online publication since July 2011. And until this one, only three of my earlier posts reviewed a book: So, why should video marketers, content creators, publishers, brands, and entrepreneurs spend their incredibly valuable time reading Streampunks? Well, here are the four useful tips, three key trends, two killer stats, five vision things…

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • Are Black Friday and Cyber Monday Still Relevant?

    … allure. Given this year’s performance, though, it’s hard to imagine it becoming obsolete anytime soon. Takeaways Despite predictions about the demise of Black Friday, the shopping event is clearly still a draw for consumers. However, the rise of Cyber Monday and of ecommerce, in general, has meant that much of the shopping during Thanksgiving weekend…

    ROI Factor Blog- 10 readers -
  • Digital Marketing vs. Traditional Marketing

    … on the brink of modern advertising. Pointed shoes and coiffed hair to envy ‘Mad Men’ made way for ‘modern’ marketing. Traditional Marketing Mix Almost 7 decades later, the fundamentals of marketing remain the same. The way in which we ‘sell’ products still rests upon The 4Ps – product, price, place and promotion. The sale of services also…

    Attacat of Edinburghin SEO EMail- 16 readers -
  • Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

    … card company tell me that “Mastercard believes we need to stop being great storytellers.” But, boy, was I wrong. How To Break Through to Your Customers Rajamannar defines “storytelling” as talking at consumers. And, since the “Mad Men” era, brands have used advertising to broadcast their stories at a large audience of consumers. But, it’s stopped…

    Greg Jarboe/ ReelSEOin Facebook YouTube- 15 readers -
  • 4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

    … By now, you should be well aware of Google AdWords’ capabilities of scaling your business. If you use it effectively, it can improve your brand awareness and considerably boost your leads and revenue. The problem with AdWords is that it can be a bit expensive. There are so many factors that you need to consider that it’s easy to end up spending…

    Jeffbullas's Blogin Paid Search- 26 readers -
  • The Best of Heroconf London (1st day) 2017

    … At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London…

    State of Digitalin Social Paid Search Content Google- 14 readers -
  • Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

    … In my youth, a former co-worker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally Read More... The post Marketing Doesn’t…

    Stefanie Flaxman/ Copyblogger- 10 readers -
  • Position and brand South Florida as the world’s marine research leader

    …To position South Florida as the global hub for marine research that advances medicine, food, energy and climate science during the Fort Lauderdale International Boat Show, the Marine Research Hub needed a compelling brand proposition and visual identity. And it needed them fast. The Starmark team developed a set of core values, personality…

    Starmark- 9 readers -
  • Rock Out to New Spotify Ads for Local Businesses

    … When we think about getting the biggest bang for a local business’s advertising buck, certain channels come to mind. In the age of digital marketing, we perhaps think of channels like pay-per-click search engine marketing, texts and emails, social media…the list goes one. Ready for some irony? It turns out the advertising medium that produces [...] Read More... The post Rock Out to New Spotify Ads for Local Businesses appeared first on Thryv. …

    Dex Media- 11 readers -
  • The future of marketing is about embracing chaos, scaling love

    … and Unilever are in a freefall. Part of the reason for this decline is that traditional methods we’ve used to build brands — primarily repetitive advertising — are not working like they used to. In fact, I’ve argued that we are inexorably moving toward an ad-free world, a marketplace that is strikingly less dependent on commercials because people…

    {grow}- 17 readers -
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