Advertising

  • Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know

    … Large corporations have spent years generating awareness and recognition for their brand online. So at first glance, it may seem like they have a leg up when it comes to online advertising. If you feel like that puts you, the local businesses owner, at a disadvantage, that’s not exactly so. Your Facebook Ad Strategy Silver [...] Read More... The post Bidding on Facebook Ads: 4 Secrets The Big Guys Don’t Want You to Know appeared first on Dex Media. …

    Dex Mediain Social- 9 readers -
  • 3 Reasons Your AdWords Traffic Is Not Qualified

    … AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion…

    KISSmetrics Marketing Blogin Paid Search- 14 readers -
  • 11 Tips for Entrepreneurs Before Starting Facebook Advertising Campaigns [VIDEO]

    … integrated advertising system, Facebook is still reigning in supremacy in terms of features, audience, and insights. As an entrepreneur, the fact remains that Facebook is the right place to start your campaigns. Starting Facebook Advertising Campaigns It is unfortunate to note that despite the effectiveness of this platform, not all brands are taking…

    Growmapin Social- 20 readers -
  • Combine creative and innovative technologies for out-of-home advertising

    …Combine creative and innovative technologies, and out-of-home (OOH) becomes highly engaging as advertisers find more meaningful, ubiquitous ways to be relevant in this out-of-home renaissance. Brands are creating experiences and evoking feelings through interactions with digital advertising; not only to engage their audiences, but to integrate data and technology into their targets’ day-to-day. With the... View Article…

    Starmark- 17 readers -
  • Celebrating Greater Fort Lauderdale’s top restaurants

    …Starmark partnered with the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) to promote Crave GFL Restaurant Month — a celebration of Greater Fort Lauderdale’s top restaurants, chefs and cuisine throughout the month of September. The team created a relatable campaign that acknowledges one of the most frustrating parts of dining out…

    Starmark- 11 readers -
  • The Top 10 Pay-Per-Click Advertising Mistakes To Avoid

    … Pay-per-click (PPC) advertising, for the unacquainted, is a valuable form of digital marketing where businesses and organizations pay a fee whenever one of their ads gets clicked. It’s an excellent way to promote a brand, product or service, and it’s ideal for brand new websites that attract little organic traffic. The concept of PPC…

    Jeffbullas's Blogin Paid Search- 15 readers -
  • When Is The Best Time To Market Your Reseller Hosting Business?

    … Prior to starting Name Hero, I spent six years exclusively doing digital marketing. Managing multi-million dollar ad budgets along with developing a patent-pending tracking and analytics platform, it’s safe to say I learned a thing or two about the best times to market to potential customers. One thing every marketer must be aware…

    Ryan Gray/ IMGRIND- 12 readers -
  • Facebook to place ads in its ads

    … It should go without saying that Facebook loves advertising. It’s no secret the social network tries to cram as much advertising into its products as possible. Sometimes it can be as subtle as a post in your news feed, and others can be as blatant as the ads in the sidebar of the site. They’ve even started recently placing ads within their stand…

    Greg's Cornerin Social- 10 readers -
  • A Look at Your Business, According to Yelp

    … If you don’t know Yelp from a business listings or marketing perspective, you probably have used it as a consumer. If you’ve ever searched for a new dinner spot near you or used an app to find a new happy hour bar before 5 p.m. rolls around, it was most likely Yelp that helped you [...] Read More... The post A Look at Your Business, According…

    Dex Media- 8 readers -
  • Taking Your Audiences to the Next Level

    … Affinity Audiences and In-Market Segments. When you apply these, you can also see an option for “Custom Affinity Audiences”. What are they? Use in: GDN & YouTube CAAs have been around for 2 or so years now and if you do a lot of advertising on YouTube or the Google Display Network these are really handy. You can’t use them in search, although…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 19 readers -
  • The Top 3 Secrets to Influencer Marketing

    … with some strong opposition as traditional methods of advertising like banner ads or even media ads like rich text content or self promotional videos have been tanking. The people on the Internet do not trust brands anymore and traditional forms of digital marketing are being affected by Ad Blockers. So what is the way forward? Well a new form…

    KJ Rockerin Content- 12 readers -
  • An Introduction to Conversational Commerce and Bots

    … Conversations. These days, there is a lot of chatter about talking – and it’s not that surprising considering the forays in AI, machine learning and natural language processing have made interactions with technology more conversational, more human. Bots are now capable to think, but also view, speak, and listen. So businesses are discussing how…

    State of Digital- 16 readers -
Get the top posts daily into your mailbox!
More from around the web