• How Much do Facebook Ads Cost? You Could Be Overpaying

      Here’s the deal: Facebook advertising does not have a set cost. It’s all based on competition – what you’re willing to spend to get noticed compared to other businesses competing for the same attention ...

      Dex Media- 12 readers -
    • Jurassic World: Fallen Kingdom: Most Watched Super Bowl Movie Trailer with 3.56M Views

      An estimated 103 million people in the US watched the Philadelphia Eagles beat the New England Patriots in Super Bowl 2018. Before, during, and after the game NBC viewers were served some exciting new trailers for some much anticipated movies like ‘Solo: A Star Wars Story’, ‘Avengers: Infinity War’, ‘Mission: Impossible – Fallout’, and ‘Jurassic World: Fallen Kingdom’.

      Carla Marshall/ ReelSEO- 11 readers -
    • What You Need to Implement with AdWords in 2018

      2017 has been probably one of the busiest years in history for AdWords. Not only was the new User Interface released to all advertisers, but it came with a global push towards automation under all sides of campaign management, both from the targeting point of view or ad creatives creation and bid management.

      State of Digital- 10 readers -
  • Are We Living in the Pateron Era?

    … Trends are changing faster than ever before. Most of us still remember life without the internet, yet even what used to be "the thing" online is outdated now. Those who want to keep on growing simply have to keep up. Online advertising, the lifeblood of much of the internet as we know it, is slowly dying. We can feel the next wave coming. Those…

    IM Impact- 5 readers -
  • 6 Small Business Advertising Trends We Adore this Year

    … With the new year upon us, it’s time for local business owners like you to take a long, hard look at your advertising strategy if you haven’t already. Examine any part of your marketing that involves getting the word out about your business. Advertising mediums you’re most familiar with probably include newspapers, direct mail and [...] Read More... The post 6 Small Business Advertising Trends We Adore this Year appeared first on Thryv. …

    Dex Media- 6 readers -
  • Sex sells. But how about beauty and truth in the age of authenticity?

    … By Mark Schaefer This is a blog post about beauty, sex, and marketing. It’s not a clickbait headline. We’re sailing into new waters today marked by towering waves of change and an undertow of psychological conflict. Beauty in our culture has become the new battleground in the age of authenticity, a trend that pits nature against nurture…

    {grow}- 10 readers -
  • Liftoff Dating App Report Shows Cold Seasons’ User Behavior and Geographic Trends

    … For local marketers, dating apps are prized for their location-reliable data. In a report released last week by mobile app marketing and targeting company Liftoff, the best time to register a dating app user is in August. In August 2017, the cost to acquire a dating app registration dropped to its lowest of the year: $4.07 – and in Liftoff’s…

    Street Fight- 9 readers -
  • Share the Love: 7 Cross Promotion Ideas for Your Small Business

    … There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing ain’t cheap, and anyone who runs a local business or supports local businesses knows it. That’s why we’re constantly on the hunt for creative, cost-effective ways you can stretch your resources. Let’s talk about why you [...] Read More... The post Share the Love: 7 Cross Promotion Ideas for Your Small Business appeared first on Thryv. …

    Dex Media- 10 readers -
  • Is coupon advertising relevant in the digital age?

    … Think about the last couple of times you used coupons. Where were you? Were they print or digital? How did you receive the coupons? Why were they compelling? While many marketers have moved away from coupon advertising as an “outdated” marketing mechanism, others have embraced them as a still-relevant and an ever-evolving marketing tool. So which [...] Read More... The post Is coupon advertising relevant in the digital age? appeared first on Thryv. …

    Dex Media- 10 readers -
  • The future of the digital marketing agency with Mitch Joel

    … By Mark Schaefer There’s probably no person I know better-equipped to analyze the future of the digital marketing agency than Mitch Joel, president of Mirum. Mitch has been a friend for many years and I’ve admired his forward-looking take on all things digital. He’s connected to the industry titans and immersed in the trends and opportunities…

    {grow}- 15 readers -
  • How Effective is the Twitter Promote Mode? We Tested It for 30 Days.

    … better results with the traditional Twitter ads, assuming you have the time to manually create them? Can you invest the money in other social media advertising options and get better results? If you would like to read more about the program before you try it, you can check out Twitter’s help page. Now that you have read our analysis, do you think you’ll give it a try? — Image credit: Unsplash …

    Buffer Blogin Social How To's- 11 readers -
  • Why marketing technology is sucking the life out of the marketing profession

    … with serving customer needs and creating new value in the world. When you get down to it, it was about creating love … love of a product, a service, a brand, even a price. Today, marketing is best known for doing the stuff that people hate. Creating hate at scale This problem is now grotesquely amplified through marketing technology. We can literally spam…

    {grow}- 19 readers -
  • What is Blockchain Technology?

    … Look at a dollar bill, and you’ll find a serial number. On a check, you’ll find a routing and account number. Your credit card has a credit card number. Those numbers are centrally logged at a location somewhere – either in a government database or a banking system. As you look at a dollar, you have no idea what its history is though. Perhaps…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Why Search Is Like The Housing Market

    … For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when…

    Arianne Donoghue/ State of Digitalin Paid Search SEO- 12 readers -
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