Advertising Age

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including:, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.www.adage.
Posts about Advertising Age
  • Are We Really Headed Toward a World Without Ads?

    … The future of media, if you believe Shane Smith, is destined to be increasingly free of traditional advertising—and, therefore, much more about branded content. “Young people have grown up with ad-free content,” the Vice Media co-founder and CEO said in a recent conversation with Unilever marketing and communications chief Keith Weed, “and so…

    AllTwitterin Social YouTube- 11 readers -
  • From CMO To President: Taking The Reins At Domino’s Pizza

    … Brandweek’s Marketer of the Year in the restaurant category. He also has both Emmy and Effie award-winning television commercials to his credit, and was listed in Advertising Age magazine’s top 40 Under 40 in 2007. Prior to joining Domino’s, Weiner led the marketing for Pepsi’s $14 billion North American cola business, overseeing $250 million…

    Amy Gesenhues/ Marketing Land- 15 readers -
  • Morning Clicks: Ad Free YouTube, How Google Works, and More

    … into an ad-free version of itself. My my my. [Advertising Age] Wanna learn how Google works? Today’s your lucky day. [SlideShare] And the latest in “mobile is taking over the world” news. [eMarketer] And regarding that mobile world conquest, in Latin America it’s Android leading the charge. [eMarketer] Ever wondered how Acquisio came to be Acquisio? Wonder no more. [Acquisio] The Latest From PPC Hero: October 29, 2014…

    Kevin Klein/ PPC Heroin Social Paid Search Google How To's YouTube- 1 readers -
  • The Programmatic Revolution: How Technology Is Transforming Marketing

    … for this technology to transform marketing, we commissioned a study with Advertising Age and learned that there’s a real need for education on the programmatic opportunity. In this research, we look at new trends in digital marketing and explore the most successful approach to adopting programmatic buying strategies. Download this research study Email Print Think NewsLetter Put insights in your inbox. Sign up now Published September 2014 Topics …

    Think with Googlein How To's- 1 readers -
  • Programmatic: The Evolution of Media Buying

    … the rundown The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for media buyers’ and sellers’ toolboxes. Given the rapidly changing media landscape, we commissioned a study with Advertising Age to identify trends in digital marketing. This infographic highlights our key findings and shows one thing is for sure: Programmatic is here to stay. …

    Think with Google -
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