Advertising Age

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.www.adage.
Posts about Advertising Age
  • Are We Really Headed Toward a World Without Ads?

    … traditional media models. Vice remains hot (it has a $4 billion valuation based on investments from Disney and others), and in March, Smith was named Cannes Lions Media Person of the Year, so the media industry keeps listening to him. But is a “world without ads”—or, rather, a world in which traditional ads have been replaced by branded content—really…

    AllTwitterin Social YouTube- 12 readers -
  • From CMO To President: Taking The Reins At Domino’s Pizza

    … in advertising and promotional spending. Weiner earned his MBA in marketing and international business from the New York University Stern School of Business in 2001. He received a B.A. in government from the Cornell University College of Arts and Sciences. A native of Bronx, N.Y., Weiner and his wife, Wendy, and their three children currently reside…

    Amy Gesenhues/ Marketing Land- 15 readers -
  • The Programmatic Revolution: How Technology Is Transforming Marketing

    … for this technology to transform marketing, we commissioned a study with Advertising Age and learned that there’s a real need for education on the programmatic opportunity. In this research, we look at new trends in digital marketing and explore the most successful approach to adopting programmatic buying strategies. Download this research study Email Print Think NewsLetter Put insights in your inbox. Sign up now Published September 2014 Topics …

    Think with Googlein How To's- 2 readers -
  • Programmatic: The Evolution of Media Buying

    … the rundown The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for media buyers’ and sellers’ toolboxes. Given the rapidly changing media landscape, we commissioned a study with Advertising Age to identify trends in digital marketing. This infographic highlights our key findings and shows one thing is for sure: Programmatic is here to stay. …

    Think with Google -
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