Advertising Age

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.www.adage.
Posts about Advertising Age
  • Are We Really Headed Toward a World Without Ads?

    …, marketers have to be skilled at, essentially, marketing their marketing. Producing great content is, itself, difficult For a 2015 report titled “The Future of Content,” The Content Council and Advertising Age conducted a survey of marketer and agency executives and led with the question, “What do you see as the biggest challenges of content…

    AllTwitterin Social YouTube- 13 readers -
  • From CMO To President: Taking The Reins At Domino’s Pizza

    … your desk look like? I’d call it ‘inspirational’. Remember what Einstein said, “If a cluttered desk is a sign of a cluttered mind, of what, then, is an empty desk a sign?” I have always kept a paper fish tank that my son made me when he was 5. How many miles have you traveled in the last 12 months? I currently have about 130,000 miles on Delta…

    Amy Gesenhues/ Marketing Land- 17 readers -
  • Morning Clicks: Ad Free YouTube, How Google Works, and More

    … into an ad-free version of itself. My my my. [Advertising Age] Wanna learn how Google works? Today’s your lucky day. [SlideShare] And the latest in “mobile is taking over the world” news. [eMarketer] And regarding that mobile world conquest, in Latin America it’s Android leading the charge. [eMarketer] Ever wondered how Acquisio came to be Acquisio? Wonder no more. [Acquisio] The Latest From PPC Hero: October 29, 2014…

    Kevin Klein/ PPC Heroin Social Paid Search Google How To's YouTube- 1 readers -
  • The Programmatic Revolution: How Technology Is Transforming Marketing

    … for this technology to transform marketing, we commissioned a study with Advertising Age and learned that there’s a real need for education on the programmatic opportunity. In this research, we look at new trends in digital marketing and explore the most successful approach to adopting programmatic buying strategies. Download this research study Email Print Think NewsLetter Put insights in your inbox. Sign up now Published September 2014 Topics …

    Think with Googlein How To's- 4 readers -
  • Programmatic: The Evolution of Media Buying

    … the rundown The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for media buyers’ and sellers’ toolboxes. Given the rapidly changing media landscape, we commissioned a study with Advertising Age to identify trends in digital marketing. This infographic highlights our key findings and shows one thing is for sure: Programmatic is here to stay. …

    Think with Google -
  • Kevin Spacey Wants You to Tell a Better Content Marketing Story #CMWorld2014

    … that just happens to promote their brands. Featured Image: Krasimira Nevenova via Shutterstock Ellen Gipko is a content marketing specialist at HubShout, a US based white label SEO reseller, website reseller and web marketing firm with offices in Falls Church, VA (Washington, DC Metro) and Rochester, NY. HubShout’s full service web marketing program includes SEO, PPC, social media, email marketing, website development, customer review service, lead and sales tracking and reporting services. …

    Ellen Gipko/ Search Engine Journalin Social SEO EMail Content- 13 readers -
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