Advertising Age

Advertising Age (or AdAge) is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: www.adage.com, daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.www.adage.
Posts about Advertising Age
  • Are We Really Headed Toward a World Without Ads?

    … described as a media company that happens to make an energy drink. That reputation was further underscored in March when the brand’s media arm, Red Bull Media House, signed a major content deal with Reuters to supply the news giant with action-sports photos, videos and stories. But Red Bull is a special case—after all, extreme sports and energy…

    AllTwitterin Social YouTube- 15 readers -
  • From CMO To President: Taking The Reins At Domino’s Pizza

    … Brandweek’s Marketer of the Year in the restaurant category. He also has both Emmy and Effie award-winning television commercials to his credit, and was listed in Advertising Age magazine’s top 40 Under 40 in 2007. Prior to joining Domino’s, Weiner led the marketing for Pepsi’s $14 billion North American cola business, overseeing $250 million…

    Amy Gesenhues/ Marketing Land- 22 readers -
  • The Programmatic Revolution: How Technology Is Transforming Marketing

    … for this technology to transform marketing, we commissioned a study with Advertising Age and learned that there’s a real need for education on the programmatic opportunity. In this research, we look at new trends in digital marketing and explore the most successful approach to adopting programmatic buying strategies. Download this research study Email Print Think NewsLetter Put insights in your inbox. Sign up now Published September 2014 Topics …

    Think with Googlein How To's- 4 readers -
  • Programmatic: The Evolution of Media Buying

    … the rundown The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for media buyers’ and sellers’ toolboxes. Given the rapidly changing media landscape, we commissioned a study with Advertising Age to identify trends in digital marketing. This infographic highlights our key findings and shows one thing is for sure: Programmatic is here to stay. …

    Think with Google -
Get the top posts daily into your mailbox!
More from around the web