Advertising Agency

An advertising agency or ad agency or advert agency is a service based business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce television commercials and radio commercials as part of an advertising campaign.
Posts about Advertising Agency
  • WPP touts its journalism cred in battle for branded content

    … small amount of firms may have hired their own in-house advertising agency, and I’m sure some can and will do the same with content. But for many others, it makes sense in a world of specialization to look for this middleweight content from an independent third party who excels at doing that. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. …

    Chris Smith/ Digidayin Content- 11 readers -
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