- Our Blog
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite should be the case. A digital advertising agency can bring valuable resources (and time!) to the table.
… small amount of firms may have hired their own in-house advertising agency, and I’m sure some can and will do the same with content. But for many others, it makes sense in a world of specialization to look for this middleweight content from an independent third party who excels at doing that. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. …