Advertising Attribution

  • Rakuten Marketing Acquires Attribution Firm DC Storm

    …. "DC Storm's technology and expertise provide the clarity needed by CMOs to make the most effective and most profitable decisions. This acquisition fulfills our promise to bring empowerment to the digital marketing environment through increased transparency." The deal marks the third for an attribution firm in a matter of weeks. Google acquired…

    Ginny Marvin/ Marketing Land- 8 readers -
Get the top posts daily into your mailbox!