Advertising Automation

  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … a creative test for single-image link ads on Facebook. Once it determined which creative performed the best, it iterated on those successful images in a multi-image carousel ad. 3. Get Ahead With Advanced Automation If you want to build and iterate on high-performing campaigns, you need advertising software that is designed to scale good results…

    Nanigans- 21 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … 100% transparency into performance, costs, bidding, and budgeting. Once you’re armed with these insights, you’ll be well-equipped to identify weak spots in your path to purchase and will having a better understanding of how to optimize your campaigns toward driving new and repeat purchases. 2. Understand True Lifetime Value Being able to measure true…

    Nanigans- 21 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 24 readers -
  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 16 readers -