Advertising Automation

  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … strategy for mobile game companies who want to take their latest launch to the next level — or keep an older title relevant. Following these three steps will help you scale your mobile game advertising campaigns: 1. Power Up With Lookalike Audiences Delivering your ads to new people is less of a gamble if you hedge your bets with Lookalike Audiences…

    Nanigans- 13 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … to understanding true customer LTV. With Nanigans, dynamic website tracking pixels and a robust mobile SDK allow advertisers to attribute value across devices, updating LTV in real-time. In addition, Nanigans also empowers advertisers to maximize first-party data for more intelligent optimization via direct server-to-server connections. This valuable information…

    Nanigans- 14 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 21 readers -
  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 15 readers -
  • Anatomy of a Growth Marketer: Aranya Choudhury, Hopscotch.in

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Hopscotch.in is an eCommerce portal for Indian moms, selling baby and children’s apparel, shoes and other related products. Launched in October 2012, the online store was co-founded by two Harvard Business School alumni who…

    Nanigans- 13 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 13 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … at the office every day. Automation has made our lives easier and our campaigns better. The programmatic advertising ecosystem has given us a new freedom. While humans are responsible for building the technology that makes optimization decisions, does it really stop there? Once we push the ‘On’ button, do we really just sit back and let…

    Relevancein Social Content- 15 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … to sacrifice control and transparency for the promise of higher conversion rates? Yes. Publishers have all but handed over the keys, closed their eyes and buckled their seatbelts while blindly expecting (cough … hoping!) for big bucks at the end of the year. But what they haven’t considered about trading transparency for advertising automation…

    Relevance- 21 readers -
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