Advertising Automation

  • Playing to Win: 3 Scaling Strategies For Mobile Game Advertisers

    … a creative test for single-image link ads on Facebook. Once it determined which creative performed the best, it iterated on those successful images in a multi-image carousel ad. 3. Get Ahead With Advanced Automation If you want to build and iterate on high-performing campaigns, you need advertising software that is designed to scale good results…

    Nanigans- 11 readers -
  • 3 Ways Nanigans Helps Retail Advertisers Drive More Mobile Purchases

    … — like data from loyalty programs or catalog databases — can dramatically enhance your LTV optimization. 3. Drive Scale with Advanced Automation There are many things to juggle when running an advertising campaign. Details like budgeting, bidding and targeting can quickly eat up all your time. Fortunately, Nanigans’ advanced workflow automation…

    Nanigans- 13 readers -
  • The Playbook: The Truth About Digital Advertising Budgets

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we’ve launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. Not all digital ads perform at the same level, so why allocate the same daily budget across…

    Nanigansin Social- 19 readers -
  • Anatomy of a Growth Marketer: Belle Napasagorn, Pomelo

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Since 2014, Southeast Asian online retail brand Pomelo has been helping women solve the dilemma of having nothing to wear. With 4 new arrivals per week, 365 day returns and affordable fast fashion under two proprietary clothing…

    Nanigans- 13 readers -
  • Anatomy of a Growth Marketer: Aranya Choudhury, Hopscotch.in

    … Anatomy of a Growth Marketer is an ongoing blog series showcasing top talent in the field of digital advertising. Hopscotch.in is an eCommerce portal for Indian moms, selling baby and children’s apparel, shoes and other related products. Launched in October 2012, the online store was co-founded by two Harvard Business School alumni who…

    Nanigans- 13 readers -
  • The Marketing Automation Mandate

    … barriers and making advanced tools directly accessible to users. Technology in the ad tech space is following a similar course. Over the past few years, dozens of companies have built solutions to help scale digital advertising. From programmatic buying platforms to more powerful DMP and marketing cloud suites, new solutions are evolving and being…

    Relevance- 12 readers -
  • Finding Human Stories Inside Machine-Driven Algorithms

    … at the office every day. Automation has made our lives easier and our campaigns better. The programmatic advertising ecosystem has given us a new freedom. While humans are responsible for building the technology that makes optimization decisions, does it really stop there? Once we push the ‘On’ button, do we really just sit back and let…

    Relevancein Social Content- 9 readers -
  • Trading Transparency for Advertising Automation: Is It Worth It?

    … Benchmarks, Budgets, and Trends Report.” The demand for targeted audiences and content exposure is growing exponentially. With that said, publishers need to work very hard to grow and understand their audience. Maintaining said audience—better yet, loving and worshipping said audience—should be a top priority for established publishers…

    Relevance- 14 readers -
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