Advertising Branding And Buzz

  • CEI 105: Newsjacking with David Meerman Scott

    … Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made…

    Felicity Fields/ Firepole Marketing Blogin SEO- 23 readers -
  • CEI 104: Building Your Quiet Power Strategy with Tara Gentile

    … As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward. That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our…

    Felicity Fields/ Firepole Marketing Blog- 20 readers -
  • CEI 098: Pivoting Your Business with Melissa Anzman

    … As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built…

    Felicity Fields/ Firepole Marketing Blog- 14 readers -
  • 5 Reasons Media Publicity Will Grow Your Email List Faster

    … and an influencer. In other words, a celebrity. You will be amazed at how people you haven’t spoken to in a while will reach out to you after seeing you in the media. Reason #5: SEO Value / Link Media sites or portals typically rank high in the search engines. In Google’s eyes, they are considered authority sites, which means that a link to your website…

    Firepole Marketing Blogin Social SEO EMail Twitter- 62 readers -
  • CEI 094: Getting Traction for Your Business with Justin Mares

    … We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting…

    Felicity Fields/ Firepole Marketing Blog- 19 readers -
  • How to Launch Your Product: Lessons from the Music Industry

    … Pre-Launch Buzz One of the biggest mistakes entrepreneurs make is waiting until launch date to mention their new product or service. By this point, it is too late. Tweet it! Every product or service needs some major pre-launch buzz. Musicians start promoting their new album often nine months to one year in advance of release. They begin…

    Firepole Marketing Blogin Social How To's- 9 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 28 readers -
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