Advertising Branding And Buzz

  • CEI 105: Newsjacking with David Meerman Scott

    Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made it popular about two or three years ago.

    Felicity Fields/ Firepole Marketing Blog- 21 readers -
  • CEI 104: Building Your Quiet Power Strategy with Tara Gentile

    … As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward. That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our…

    Felicity Fields/ Firepole Marketing Blog- 18 readers -
  • CEI 098: Pivoting Your Business with Melissa Anzman

    … As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built…

    Felicity Fields/ Firepole Marketing Blog- 13 readers -
  • 5 Reasons Media Publicity Will Grow Your Email List Faster

    … a reputation economy, where the currency is trust. Nielsen Truth in Advertising Survey reports consumer trust in advertising continually declining each year. They identify the top three things consumers trust: reviews and recommendations from family and friends, online reviews, and the media [in that order]. Think about it. The last time you went to buy…

    Firepole Marketing Blogin Social SEO EMail Twitter- 58 readers -
  • CEI 094: Getting Traction for Your Business with Justin Mares

    … We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting…

    Felicity Fields/ Firepole Marketing Blog- 14 readers -
  • 7 Surprising Tips to Encourage Your Email Subscribers Buy More From You

    … For a while now, you’ve been in the world of blogging. You had a dream, a vision, something you were so passionate about that you wanted to share it with the world. You really want to help people who are in need of what you’re very good at, but you also want to make a decent living online while helping them. Isn’t that true? So right from day…

    Firepole Marketing Blogin EMail- 14 readers -
  • How to Launch Your Product: Lessons from the Music Industry

    … Pre-Launch Buzz One of the biggest mistakes entrepreneurs make is waiting until launch date to mention their new product or service. By this point, it is too late. Tweet it! Every product or service needs some major pre-launch buzz. Musicians start promoting their new album often nine months to one year in advance of release. They begin…

    Firepole Marketing Blogin Social How To's- 7 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … On today’s episode of Connect, Engage, Inspire, we’re talking about funnels – marketing funnels, that is. Todd Brown from Marketing Funnel Automation is here to take us through all of the levels of marketing funnels and how to use them to generate more money and become more successful. So what does that really mean? Well, Todd is the king…

    Steph Colbourn/ Firepole Marketing Blog- 22 readers -
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