Advertising Branding And Buzz

  • CEI 105: Newsjacking with David Meerman Scott

    … Breaking news is all around us in our everyday lives, but we don’t always think of using breaking news in our business. That’s where David Meerman Scott comes in. David has written ten books in the last 12 years, mostly centered around online marketing, sales, and content creation. He’s also the person who defined the term “newsjacking” and made…

    Felicity Fields/ Firepole Marketing Blogin SEO- 18 readers -
  • CEI 104: Building Your Quiet Power Strategy with Tara Gentile

    … As entrepreneurs, we’re constantly on the lookout for new ways to leverage our abilities and improve our business. But what we don’t often think about is how we can use what’s already original and unique about us to really push our business forward. That’s the essence of the Quiet Power Strategy, a new book released by Tara Gentile, one of our…

    Felicity Fields/ Firepole Marketing Blog- 16 readers -
  • CEI 098: Pivoting Your Business with Melissa Anzman

    … As your business grows, it will change, and that’s true of yourself as the business owner as well. The act of deciding to change the direction of your business is often called “pivoting,” and it can be scary if you’ve never done it before. That’s why we invited Melissa Anzman, of Launchyourself.com, onto today’s show. Melissa had built…

    Felicity Fields/ Firepole Marketing Blog- 11 readers -
  • 5 Reasons Media Publicity Will Grow Your Email List Faster

    … is easier to get simply because the town or county paper has a restricted geographic region, as well as circulation. Don’t discount the value of this press – it will put you in front of your local market, give you media coverage you can leverage and promote to your existing prospect, customers and partners, and it can potentially lead to additional…

    Firepole Marketing Blogin Social SEO EMail Twitter- 55 readers -
  • CEI 094: Getting Traction for Your Business with Justin Mares

    … We hear it all the time: We have a great idea. We start a business or build a product, and then we realize that we don’t have the audience or traction to sell the product and sustain that business. It’s a common problem and also an avoidable one. Today we are sitting down with Justin Mares, the co-author of Traction: A Start up Guide to Getting…

    Felicity Fields/ Firepole Marketing Blog- 13 readers -
  • How to Launch Your Product: Lessons from the Music Industry

    … Always be launching. While this statement is not 100% true, running a business can certainly feel that way. Even if we’re trying to stay innovative in our field, the reality is that too often we fall into cookie cutter ideas of how to launch. Although they are effective, the three video opt-in funnels and webinars are simply not the only options…

    Firepole Marketing Blogin Social How To's- 6 readers -
  • CEI 086: Kick-Ass Marketing Funnels with Todd Brown

    … of kings of taking prospects and turning them into excited customers with the use of a kick-ass marketing funnel. He really tells us how to do this by getting into our customer’s head and concentrating on our messaging. So let’s get into it! All you have to do is click the play button below. Podcast runtime: 22 min 48 seconds | Transcript Key Points…

    Steph Colbourn/ Firepole Marketing Blog- 19 readers -
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