Advertising Costs

  • Fiksu: App Downloads Hit Record High in December 2014

    …. Interestingly, the Cost Per Install index was split for the month, with different costs for apps and games. The cost per install for iOS and Android apps increased 42 percent and 47 percent in December, respectively, while this number decreased by 15 percent and 6 percent for iOS and Android games. Fiksu attributes this split to the increased…

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