Advertising Costs

  • Fiksu: App Downloads Hit Record High in December 2014

    … year-over-year. This is the third month in a row for new download records, as users raced to fill their new devices with apps after receiving them during the holiday season. With this increase in downloads, the iOS cost per loyal user (CPLU) also increased, with the CPLU index increasing to $2.10 in December, an increase of 33 percent from November…

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