Advertising (Free, Adwords, Ppc)

    • Google’s Biggest Search Algorithm Updates of 2016

      All digital marketers and SEO professionals look forward to the yearly changes Google makes to its search algorithm. While Google announces some upgrades from the rooftops, others are low-key affairs that don’t garner much attention. Yet whether large or small, Google’s changes don’t impact marketers as drastically as they have in the past.

      Growmapin Paid Search SEO- 18 readers -
    • Facebook Advertising Tips for the ECommerce Entrepreneur

      According to a study conducted by MarketingSherpa a couple of years back, the average gross margin for eCommerce stores was found to be somewhere between 30% and 40%. Gross margin, by definition, is the difference between revenue and cost of goods sold. If you take into account the operating expenses, salaries, taxes and other expenses, the net margin for eCommerce stores can be quite minimal.

      Growmapin Social EMail- 16 readers -
  • Create Banner Ads That Are Beautiful with Bannersnack – And Manage Them

    … Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably…

    Growmapin Display- 13 readers -
  • What Factors Make Advertising Cost Effective?

    … is it that is effective about that advertising? Is it the pictures? Is it the words? Is it the location? What about the strategy? Can you call it strategy when the little signs are placed x number of miles or feet from the next sign with a progressively increasing sense of urgency that you take advantage of the service (or that you desperately need the service…

    Deborah Anderson/ Growmap- 9 readers -
  • Branded Merchandise Is Great for Businesses Both Big and Small

    … ensure your money is used wisely. This requires catering to your desired audience by selecting those items that will have the greatest impact. More practical businesses will want to offer useful items to remain inline with their image, while businesses dealing in entertainment or leisure can provide more whimsical products. Sites like halo.com offer…

    Dana Davis/ Growmap- 14 readers -
  • The History of Human Billboards

    … it. As consumerism started to take off in the 17th century, more sophisticated means of advertising were necessary to get goods off the shelves. Eventually, this led to the development of the human billboard. Writings on the Wall Before the advent of the human billboard, advertising was a lot messier. Even as far back as Ancient Egypt and Greece, papyrus…

    Growmap- 12 readers -
  • Why Mobile Marketing is the Present and Future of Your Business

    It is official: more people are now using their smartphone or tablet instead of their computer in order to perform Google searches. This information is much more than just an interesting piece of data about the way people use the Internet. In fact, it should be at the forefront of your mind the next time you design or revise your company’s website.

    Gail Gardner/ Growmap- 25 readers -
  • 8 Killer Strategies To Make More Money From Your Blog

    … work. The good news is there are many different ways to make more money from your blog. There isn’t a single get-rich-quick strategy, but there are lots of great ways to boost your blog’s earnings. Here are eight to get you started: Direct Ad Placements Like many bloggers, you probably use advertising to monetize your blog. But if you’re just…

    Growmapin Paid Search SEO- 9 readers -
  • Three Ways to Reduce Your Online Advertising Costs

    … Advertising is an essential part of marketing your online business, but it can become expensive. Before you forge ahead with an advertising strategy that will see you part with much-needed cash for your business, here are three great tactics you can employ to reduce your advertising costs today: 1) Research where your customers hang out Ever been…

    Growmap- 14 readers -
  • Why Native Advertising Will Fail Without Ad Specific Landing Pages

    … Click image to see the full infographic Do you know what native advertising is? Are you sure? There is not a clear consensus yet, but there are some aspects that most would probably agree about regarding native advertising: appears within the stream of the content conforms to the norms of the particular location seeks to be virally…

    Gail Gardner/ Growmapin EMail- 27 readers -
  • How to Use Classifieds to Increase Sales and Promote Your Small Business

    … local cities, counties, or geo-targeted areas such as DFW (Dallas Ft Worth) or Waco-Temple-Killeen (three cities that are often mentioned together). In the northeast where states are small, there are sometimes Tri-State groupings. Advertising Strategy Consider running free ads on many sites and tracking your results. Use different landing pages so…

    Gail Gardner/ Growmap- 24 readers -
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