Advertising (Free, Adwords, Ppc)

  • How to Drive More Sales Using an Effective YouTube Marketing Strategy

    … and advertising strategy, you increase the chance of people viewing your advertisements. Shareability YouTube videos are also one of the most common types of advertisements people share online. That’s great news because marketers who do use videos experience an increase in their revenue. Their revenue increases roughly 49% faster than marketers who…

    Growmapin YouTube- 12 readers -
  • The Benefits of Online Remarketing

    … So you’ve run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there’s a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers…

    Growmapin Paid Search- 26 readers -
  • Do I Need Google AdWords to Succeed in eCommerce?

    …?” The short answer to this question is: that depends on your industry and your marketing goal. The upfront investment for advertising might be more with Google AdWords. But the rewards from generating new leads and customers within a short amount of time can greatly make up for that expense. All you need to do is understand the basic strategies…

    Growmapin Paid Search- 17 readers -
  • Advertising Tips When You Are Just Starting Out

    … valuation by scaling up really fast. Focusing on traction over revenue will likely kill most of the bootstrapped startups out there. One of the quickest ways to get your cash registers ticking is through ads. Organic growth from sources such as SEO and word of mouth referrals can take a long time to materialize. But advertising can also be tricky…

    Growmap- 17 readers -
  • 7 App Marketing Tactics You Should Follow in 2017

    … videos. 2. Use Paid Search Advertising for App Marketing Another strategy is using paid search advertising, such as Google Adwords, while targeting keywords that relate to your app. 3. Create a Landing Page for Your App You can use search engine optimization (SEO) practices not only to promote websites but also to promote mobile apps. Make sure…

    Growmap- 18 readers -
  • Marketing With Instagram: It is Very Doable!

    … are not as difficult as they may seem, but it is a matter of understanding what is available to you, both as an Instagram user and potentially as an Instagram advertiser (if you so choose). The Confusion About Instagram Marketing With over 500 million active users on Instagram (as of 2017), the marketing opportunities are endless. Yet, far too many…

    Deborah Anderson/ Growmapin Social- 13 readers -
  • 5 Things You Must Do Before Launching Your Facebook Ad Campaign

    … Facebook is number one when it comes to social networking sites. With over 1.94 billion active monthly users, its influence is too significant to ignore. With this many people on Facebook, it’s certain that your audience is on Facebook. Your main job is to find them. According to Brian Bolan (one time VP of Ads and Product Marketing…

    Growmapin Social- 19 readers -
  • Monetize Your Blog with Media.net, the Best AdSense Alternative

    … to for help if you hit a roadblock, unless you consider user forums with all sorts of unauthenticated advice help! But don’t fret yet! There are many ways beyond AdWords to monetize your blog. Click To Tweet With Media.net, for instance, your efforts can prove to be more fruitful than you had expected. Media.net exclusively powers the Yahoo! Bing…

    Growmap- 25 readers -
  • The 5 Steps You Need to Nail Your Digital Marketing Strategy

    … specific to its unique format. Keep an eye on these three points: Shares—When your audience shares your content, consider it free and valid publicity. You can use a tool such as Hootsuite to measure how often your content is shared and which pieces perform best. Comments—Comments indicate that your content prompted a response from your…

    Growmapin Social- 21 readers -
  • Ten Ways to Add More Subscribers to Your Email List Each Month

    … How do you target the right audience for your website? How do you convert curious internet surfers into interested subscribers? Such questions always pop into our heads when we are starting our own website. Here are ten ways you can add more subscribers to your website: 1. Entering an Email Address Should be Made Simpler You must have seen opt…

    Growmapin Social EMail- 19 readers -
  • Google’s Biggest Search Algorithm Updates of 2016

    … update to AdWords. Instead of featuring ads on the right-hand side of the screen, Google moved them to the top of the results page. Consequently, no organic results were above the fold on any type of screen, even desktop computers. Another update at the end of February was when Google added an Accelerated Mobile Pages (AMP) news carousel to the top…

    Growmapin Paid Search SEO- 33 readers -
  • Facebook Advertising Tips for the ECommerce Entrepreneur

    … margin for eCommerce stores can be quite minimal. It does not actually make sense to advertise your eCommerce store in this scenario. Pay per click advertising has become quite expensive over the years. The conventional logic of identifying niche targeted keywords to advertise might not be profitable any more. This is also the case with Facebook…

    Growmapin Social EMail- 26 readers -
  • Getting the Word Out: Three Alternatives to Traditional Advertising

    … The old model of digital advertising is broken—but that doesn’t mean marketing is entirely dead. Here are a few clever alternatives to old-school ads. The writing has been on the wall for some time. The majority of users no longer trust display ads. People are increasingly ignoring online banner and video ads. And ad blockers have never been…

    Growmap- 58 readers -
  • Create Banner Ads That Are Beautiful with Bannersnack – And Manage Them

    … Whether or not banner ads work for your business depends on how you use them. Many might agree with the Onion’s sarcasm regarding the effectiveness of banner ads. But the truth is that display advertising is an important part of a brand’s marketing campaign. If you expect banner ads to lead to immediate conversions, you will probably…

    Growmapin Display- 36 readers -
  • What Factors Make Advertising Cost Effective?

    … is it that is effective about that advertising? Is it the pictures? Is it the words? Is it the location? What about the strategy? Can you call it strategy when the little signs are placed x number of miles or feet from the next sign with a progressively increasing sense of urgency that you take advantage of the service (or that you desperately need the service…

    Deborah Anderson/ Growmap- 15 readers -
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