Advertising Inventory

  • Are you funding fake news? (And damaging your brand)

    … websites) happily allowed the placement of ads on fake news sites. As the Wall Street Journal pointed out, the brands using these services — and the programmatic services of media buying companies — did not necessarily know where their ads were going to be placed. Following the presidential election and high-level complaints about the proliferation…

    Lush Digitalin Social Google Facebook- 19 readers -
  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … way of operating their business. This lack of a uniform approach has led to the TAG Inventory Quality Guidelines (IQG), an emerging certification process for digital advertising sellers. IQG gives a basic standard to transactions, allowing buyers to make informed decisions based on quality. It ensures the framework for brand safety and transparency…

    Marketing Technology Blog- 16 readers -