Advertising Inventory

  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    …’ location, operating system, and carrier – along with many other factors – in order to produce extraordinary eCPCs (enhanced cost-per-click) for our partners. Our platform continues to produce exceptional results, with many partners producing thousands of dollars in revenue each day from traffic that may have otherwise gone unmonetized. As we…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … for online advertising, where units are bought and sold and repackaged through different suppliers, creating a very foggy marketplace in which buyers have very little transparency. The issue stems from the fact that there are thousands of companies in the space, many of whom have different language, different rules, different metrics and a different…

    Marketing Technology Blog- 12 readers -
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