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Where you advertise says a lot about your brand. It speaks to your geographic location and your target market, for example. But it also tells the public about your brand values. So, what does it say when your advertisement turns up on a fake news site? Or on a hyperpartisan site that espouses extremist views? The damage is potentially enormous.
…’ location, operating system, and carrier – along with many other factors – in order to produce extraordinary eCPCs (enhanced cost-per-click) for our partners. Our platform continues to produce exceptional results, with many partners producing thousands of dollars in revenue each day from traffic that may have otherwise gone unmonetized. As we…
… for online advertising, where units are bought and sold and repackaged through different suppliers, creating a very foggy marketplace in which buyers have very little transparency. The issue stems from the fact that there are thousands of companies in the space, many of whom have different language, different rules, different metrics and a different…
… manage and forecast the best mix of search, display and social ads based on a set budget. It automates the execution of media plans, delivering relevant content to high-value audiences at scale. Some Programmatic Advertising Terms Advertising Inventory (Ad Inventory) – quantity of available ad placements (or impressions) for selling…