Advertising Inventory

  • Are you funding fake news? (And damaging your brand)

    … things about these sorts of sites is that they are being supported by advertising —sometimes by some of the world’s biggest brands, and often without those brands even realising — and that’s keeping them profitable and thus motivated to continue their dodgy operation. According to an NPR report, the people behind fake news sites are motivated…

    Lush Digitalin Social Google Facebook- 19 readers -
  • How to Monetize your Remnant, Geo-redirect or Exit Traffic

    … Believe it or not, every visitor to your site is not a prospect. If you’ve monetized your site with third-party ads, those advertisement platforms need conversion rates to be healthy and display ads to the relevant visitors. The number of impressions and locations on your site are known as your ad inventory. What is Remnant Traffic? Since…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • Understanding the Importance of Inventory Quality Guidelines (IQG)

    … way of operating their business. This lack of a uniform approach has led to the TAG Inventory Quality Guidelines (IQG), an emerging certification process for digital advertising sellers. IQG gives a basic standard to transactions, allowing buyers to make informed decisions based on quality. It ensures the framework for brand safety and transparency…

    Marketing Technology Blog- 16 readers -
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