Advertising Management

Advertising or advertizing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.
Posts about Advertising Management
  • US Search Award Winners Announced

    … Digital US Search Personality of the Year: Duane Forrester – Bing Grand Prix: The Absolut Company – SEO Best Mobile Campaign: 360i & Red Roof Inn – Turning Flight Cancellations into Hotel Reservations Best PPC Campaign: Point It – Microsoft Store Global Campaign Expansion Best SEO Campaign: Portent – – SEO…

    Ginny Marvin/ Search Engine Landin SEO Facebook- 28 readers -
  • The Top 5 APIs that PPC Advertisers Use to Rapidly Scale Online Ad Campaigns

    … last year, we’ve seen an incredible amount of interest from advertisers who are looking to leverage competitive data to profitably scale their own campaigns. MixRank’s API can be easily integrated with your home-grown bidding solution or third-party online advertising management platforms, acting as a recommendation engine to influence bids, ad copy…

    MixRankin Paid Search Twitter- 6 readers -