Advertising Network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Advertising Network
  • Native Ads Aren’t New: Google and Amazon Were Using Them 10 Years Ago

    … did these two world-leaders use native ads? Google’s adverts are so smoothly blended into their search function that many people have been using Google’s search engine for a decade and still don’t know which options that pop up are adverts, and which are organic. The adverts are too beautifully blended to stand out just as good native advertising…

    Elad Natanson/ Relevancein Google- 18 readers -
  • How to Approach Owned and Earned Media

    … in the search engines. Why should another website receive the search benefits of your hard work? If I write an e-book that targets a keyword theme addressing informational queries, I want my website to rank for those search terms for the foreseeable future to generate top-of-the-funnel awareness. It enhances brand building. The more you pub­lish…

    Moz User Generated Blogin SEO Mobile How To's- 19 readers -
  • Why Two Competing News ‘Indies’ in Suburban Charlotte Are Teaming Up

    … package of advertising with the Lake Norman area’s top news outlets. Warfield: Because our expertise lies in print, we were never able to fully maximize the value of our own web presence. David not only has a background in print, but he also has pioneered community journalism on the web, so this seemed like an ideal fit to offer advertisers…

    Tom Grubisich/ Street Fight- 9 readers -
  • The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

    … not just about keywords anymore. It's not just about meta tags anymore. Links really matter here. I can show you Google's PageRank paper here. I can show you all these patent applications here. I can show you the impact of links." We have to do that again with engagement. That's going to be tough. That's going to be an uphill battle, but I believe…

    Moz Blog- 18 readers -
  • The Semantic Web: Business Models from a Marketing Perspective

    … from its own advertising network when publishing the data: “As a condition of your licence to publish OP Content, you must display on Your Website any advertisement that we supply to you with the OP Content. The position, form and size of any such advertisement must be retained as embedded in the OP Content.” Subsidized research In the case of BBC…

    State of Digital- 16 readers -
  • Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly

    … This week’s Marketing Land Online Retail Sales Report shows traffic to e-commerce sites taking a significant jump, but shoppers seem to still be in research mode, as conversions aren’t going up quite as quickly. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising…

    Pamela Parker/ Marketing Landin SEO- 6 readers -
  • More Online Browsers Becoming Buyers As Holidays Approach

    … This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing still seems to be the predominant activity. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands…

    Pamela Parker/ Marketing Land- 5 readers -
  • Life After Affiliate Marketing – ShoeMoney October Recap

    … be stupid to not leverage all my experience from that. My biggest success as a “company” was the AuctionAds Advertising network but we also teamed up with a great CEO that ran the day to day operations. So in my perfect world… I would partner up with a proven CEO to manage day to day operations (and employees), a CTO to manage developers…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 12 readers -
Get the top posts daily into your mailbox!
More from around the web