Advertising Network

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.
Posts about Advertising Network
  • Native Ads Aren’t New: Google and Amazon Were Using Them 10 Years Ago

    … Native Advertising, Paid Media “The best ideas lose their owners and take on lives of their own.” – N. Bushnell Google and Amazon paved the way in too many areas of modern-day business to even count. But something rarely talked about is how these two giants of the internet era refined and mastered native advertising a dozen years before…

    Elad Natanson/ Relevancein Google- 12 readers -
  • How to Approach Owned and Earned Media

    … examples I've seen and used: Owned Media Is it an attempt to rank highly in search results for a certain keyword theme over time? An example would be an essay that addresses a pain point your target customers have, one they would attempt to address by searching Google. At my prior agency, I wrote a guide to international SEO a few years ago. Last…

    Moz User Generated Blogin SEO Mobile How To's- 18 readers -
  • Why Two Competing News ‘Indies’ in Suburban Charlotte Are Teaming Up

    … on the readership both of our entities has developed. What, specifically, will the partnership be able to deliver to advertisers in numbers)? Boraks: The agreement creates the largest advertising network in the Lake Norman area. The Lake Norman Citizen distributes 25,000 print copies weekly and Feelin’ Good magazine distributes 30,000 quarterly. The Lake…

    Tom Grubisich/ Street Fight- 8 readers -
  • The Massive Ranking Factor Too Many SEOs are Ignoring - Whiteboard Friday

    … not just about keywords anymore. It's not just about meta tags anymore. Links really matter here. I can show you Google's PageRank paper here. I can show you all these patent applications here. I can show you the impact of links." We have to do that again with engagement. That's going to be tough. That's going to be an uphill battle, but I believe…

    Moz Blog- 14 readers -
  • The Semantic Web: Business Models from a Marketing Perspective

    … from its own advertising network when publishing the data: “As a condition of your licence to publish OP Content, you must display on Your Website any advertisement that we supply to you with the OP Content. The position, form and size of any such advertisement must be retained as embedded in the OP Content.” Subsidized research In the case of BBC…

    State of Digital- 13 readers -
  • Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly

    This week’s Marketing Land Online Retail Sales Report shows traffic to e-commerce sites taking a significant jump, but shoppers seem to still be in research mode, as conversions aren’t going up quite as quickly. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands to ru ...

    Pamela Parker/ Marketing Land- 5 readers -
  • More Online Browsers Becoming Buyers As Holidays Approach

    … This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing still seems to be the predominant activity. The report is based on data from HookLogic, a company which gathers data on online retail transactions through the advertising network it runs, allowing brands…

    Pamela Parker/ Marketing Land- 4 readers -
  • Life After Affiliate Marketing – ShoeMoney October Recap

    … made online, aside from my sale of my advertising network, 90% of it has come from the affiliate marketing industry. My prime years were from 2006-2010. Affiliate Marketing gave me a huge nest egg and I tried to leave the roost to build a big company. I tried several things and while I made money it was nothing compared to the routine, although…

    Jeremy Schoemaker/ ShoeMoneyin Affiliate- 9 readers -
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