Advertising Practices

    • Affiliates Sued By Merchants for False Advertising

      Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify that merchants may have a case against affil ...

      The PMAin Affiliate- 9 readers -
  • 12 Affiliate Strategies To Maximize Q4 Revenue

    … 12 Affiliate Strategies To Maximize Q4 Revenue by Tricia Meyer | Nov 2, 2015 | Advertising Practices | The 2015 Holiday Season has arrived and the Performance Marketing Association’s (PMA) Publisher Recruitment Council is here to be a resource for you! With the mission of helping publishers identify new monetization strategies…

    The PMAin Affiliate- 10 readers -
  • 4th Quarter Promotions Cheat Sheet and Tips

    ….” – Scott Wanamaker, eAccountable “Green Monday is one of the biggest online shopping days of the year and falls later this year than usual. That means you can expect to still see some big promotions (and revenue) well past Cyber Monday.” – Tricia Meyer, Owner, Sunshine Rewards Dates to Remember October 1-31 Breast Cancer Awareness Month 12 Columbus Day 12…

    The PMA- 7 readers -
Get the top posts daily into your mailbox!