Advertising Practices

  • Coupon Affiliates: To Pay or Not to Pay

    … When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailers and Merchant Council, PMA members discussed the validity of sales driven by coupon […] The post…

    The PMAin Affiliate- 11 readers -
  • The Cost of Blacklisting Coupon and Deal Sites

    … Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic. The post The Cost of Blacklisting Coupon and Deal Sites appeared first on The PMA. …

    The PMA- 14 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … that merchants may have a case against affiliates who promote their competitors under specific instance, even (or in spite of) when the affiliates use proper FTC disclosures. Neither case has reached a final disposition, but it is important for affiliate marketers to understand the underlying issues in the cases and how they relate to their own potential…

    The PMAin Affiliate- 12 readers -