Advertising Practices

    • Compliance Council Updates Retailer Affiliate Agreement Guide

      In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may also find it help ...

      The PMAin Affiliate- 9 readers -
  • Affiliates Sued By Merchants for False Advertising

    … Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … Two cases were recently heard by the United States District Court for the Southern District of New York. Both were filed by merchants against affiliates who promoted competing merchants. Both allege violations of New York state law as well as the federal Lanham Act. Although the fact patterns were very different, both cases signify…

    The PMAin Affiliate- 11 readers -
  • 12 Affiliate Strategies To Maximize Q4 Revenue

    … 12 Affiliate Strategies To Maximize Q4 Revenue by Tricia Meyer | Nov 2, 2015 | Advertising Practices | The 2015 Holiday Season has arrived and the Performance Marketing Association’s (PMA) Publisher Recruitment Council is here to be a resource for you! With the mission of helping publishers identify new monetization strategies…

    The PMAin Affiliate- 12 readers -
  • 4th Quarter Promotions Cheat Sheet and Tips

    … You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if you know the key dates. The PMA Coupons and Deals Council has pulled…

    The PMA- 8 readers -