Advertising Practices

    • Coupon Affiliates: To Pay or Not to Pay

      When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as eith ...

      The PMAin Affiliate- 11 readers -
  • The Cost of Blacklisting Coupon and Deal Sites

    … Guest post from Industry Champion VigLink that looks into four key areas that merchants need to keep in mind when it comes to deal and coupon traffic. The post The Cost of Blacklisting Coupon and Deal Sites appeared first on The PMA…

    The PMA- 13 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • Affiliates Sued By Merchants for False Advertising

    … as well as his “About Us” page. The court said that Casper could proceed with the suit relying on the FTC guidelines as a basis for asserting false advertising under the Lanham Act. Although the Lanham Act does not impose an affirmative duty of disclosure, the New York Business Law does. Mitcham adequately disclosed that he was an affiliate…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … as well as his “About Us” page. The court said that Casper could proceed with the suit relying on the FTC guidelines as a basis for asserting false advertising under the Lanham Act. Although the Lanham Act does not impose an affirmative duty of disclosure, the New York Business Law does. Mitcham adequately disclosed that he was an affiliate…

    The PMAin Affiliate- 12 readers -
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