Advertising Practices

  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 11 readers -
  • Affiliates Sued By Merchants for False Advertising

    … as well as his “About Us” page. The court said that Casper could proceed with the suit relying on the FTC guidelines as a basis for asserting false advertising under the Lanham Act. Although the Lanham Act does not impose an affirmative duty of disclosure, the New York Business Law does. Mitcham adequately disclosed that he was an affiliate…

    The PMAin Affiliate- 14 readers -
  • Affiliates Sued By Merchants for False Advertising

    … as well as his “About Us” page. The court said that Casper could proceed with the suit relying on the FTC guidelines as a basis for asserting false advertising under the Lanham Act. Although the Lanham Act does not impose an affirmative duty of disclosure, the New York Business Law does. Mitcham adequately disclosed that he was an affiliate…

    The PMAin Affiliate- 12 readers -
  • 12 Affiliate Strategies To Maximize Q4 Revenue

    … 12 Affiliate Strategies To Maximize Q4 Revenue by Tricia Meyer | Nov 2, 2015 | Advertising Practices | The 2015 Holiday Season has arrived and the Performance Marketing Association’s (PMA) Publisher Recruitment Council is here to be a resource for you! With the mission of helping publishers identify new monetization strategies…

    The PMAin Affiliate- 14 readers -
  • 4th Quarter Promotions Cheat Sheet and Tips

    … You’ve likely been hearing businesses talk about how they have been preparing for holiday sales for months (maybe even all year). Don’t worry that it’s too late for you! There are still plenty of chances to take advantage of 4th quarter marketing opportunities, especially if you know the key dates. The PMA Coupons and Deals Council has pulled…

    The PMA- 12 readers -