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… not exclusively focused on the industry – it is a tête-à-tête with an industry insider tracing the person’s journey, successes and failures in a lighthearted tone. “I have always envisioned it as how a person would feel if they were eavesdropping on two advertising professionals discussing their decisions over beer,” said Balser, who has interviewed…
… marketing conferences of 2015. Mark your calendars for these educational and inspiring events, listed here in date order. Digital Summit Phoenix Date: February 4–5 Location: Scottsdale Digital Summit Phoenix is geared toward senior digital marketers, web strategists, Internet executives and creative professionals in the digital community. The 2015 event…
… Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group. The report examined salaries for 125 interactive, design, marketing, advertising, and public relations positions. Projected 2015 salaries were based on a survey of marketing…
We are spending 2 hours 51 minutes a day on our mobile devices. The only other media we spend more time on is TV at 4 hours and 21 minutes. This amount of increasing attention for mobiles has some big implications for advertising and marketing budgets. This mobile momentum is also partly driven by two technologies that have intersected that are both addictive and compulsive.