Advertising Research Foundation

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.The ARF conducts several research initiatives.
Posts about Advertising Research Foundation
  • Facebook’s Advertising Week 2014 Schedule

    … president of content marketing and revenue strategy Tim Spengler, Simulmedia founder and CEO Dave Morgan, former NBC Universal Cable Entertainment executive VP of research Charles Kennedy and Datalogix’s Wolfe-Pereira. 6 p.m., Del Posto: Fortune Brainstorm TECH Dinner: Marketing Reimagined. Sandberg and Fortune managing editor Alan Murray. Wednesday…

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