Advertising Research Foundation

The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.The ARF conducts several research initiatives.
Posts about Advertising Research Foundation
  • Facebook’s Advertising Week 2014 Schedule

    … Couric in conversation with Facebook chief operating officer Sheryl Sandberg. 10:30 a.m., The Microsoft Stage: Programmatic Buying: The Wave of the Future or the Latest Shining Object? Moderator: Gayle Fuguitt, CEO and president, the Advertising Research Foundation. Panelists: Facebook head of measurement and insights Brad Smallwood, Pfizer director…

    David Cohen/ AllFacebookin Facebook- 14 readers -
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