Advertising Revenue

  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … Opera Mediaworks, a mobile ad platform for brands, has released its Q3 2015 State of Mobile Advertising report, which saw Apple regain the top spot over Android for ad revenue. Android took the top spot in Q1 2015 and held it through Q2. Now, 52.1 percent of all advertising revenue on Opera Mediaworks’ mobile ad platform comes from Apple devices…

    Inside Facebookin Mobile- 10 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … for mobile users – a high ad growth medium. One estimate suggests that Google lost $1.86 billion in US revenue to ad-blocking in 2014. Publishers already lose an estimated 9% of ad revenue to ad blocking Tweet This!. This infographic from Signal, The Rise of Ad Blockers, provides three ways to try and retain your ad revenue: Ad Relevance – working…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
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