Advertising Revenue

  • Opera Mediaworks: iOS Tops Android for Mobile Ad Revenue

    … for the quarter, these apps had the highest ratio of revenue to impressions, at around six to one. In a statement, Mahi de Silva, CEO of Opera Mediaworks, commented: This quarter we saw some key monetization trends around video and high-value publisher categories that we believe will continue to fuel the healthy growth of the mobile advertising industry. The full Q3 State of Mobile Advertising report can be found here. …

    Inside Facebookin Mobile- 8 readers -
  • What’s the Impact and Alternative to Ad Blocking?

    … To experience the Internet without advertising interrupting you every few moments sounds fantastic. Unfortunately, it’s not. By blocking a significant amount of ads, consumers are forcing publishers to take drastic actions. And when iOS 9 allowing Safari mobile browser extensions on iPhone, ad blocking extensions took off hit the market…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
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