• Video Is Increasingly Important in Content Marketing (Infographic)

      Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...

      Inside Facebookin Content- 21 readers -
    • The Value of Paid Social

      With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has become necessary for brands to amplify content to the right audiences, at the right time, with the right message. Organic marketing activity is only as valuable as the users it’s reaching.

      AllTwitterin Social Facebook Twitter Retargeting- 12 readers -
    • 12-Step Guide for Social Media Marketing Success (Infographic)

      Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem impossible to even get started. An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. More than 90 percent of marketers indicated that they use social for marketing and that ...

      AllFacebookin Social- 24 readers -
  • How to Build an Authentic Brand With a Remarkable Voice

    … Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your competition…

    AllFacebookin Social How To's- 11 readers -
  • Twitter Launches Rewarded Video on MoPub Marketplace

    … includes over 70 demand-side platforms from the MoPub Marketplace, and it allows companies to “directly serve rewarded campaigns through the MoPub ad server.” Elain Szu, senior manager of exchange product marketing at Twitter, announced the launch in a blog post: We’re beyond excited to announce the GA launch of our rewarded video solution, which now…

    AllFacebookin Social Twitter- 10 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … and convenient as possible for your customers. According to Forrester Research, 55 percent of online customers say they are highly likely to cancel online purchases if they can’t find fast answers to their questions. To earn and keep customers, start by optimizing your website and your checkout process for mobile. Next, specifically target those…

    AllFacebookin Social- 10 readers -
  • Facebook Live Multiplatform Ad Campaign Launches Sunday

    … Facebook announced a multiplatform ad campaign Friday aimed at promoting awareness of and driving usage of its Facebook Live livestreaming feature. News of the campaign broke late last month in a report by Deepa Seetharaman of The Wall Street Journal. The campaign will launch Sunday in the U.S. and U.K., and it will include both television…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

    … Facebook page administrators: If the figures for Reactions, shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why. The social network announced in a Facebook for Business post that a bug affected Page Insights during that time period, and that bug has since been corrected: We wanted to let page owners know…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • Add Products to Facebook Dynamic Ads via URL

    … Featured Jobs Social Media Manager Cahn Communications Hoboken, New Jersey Sports Social Media Strategist Mars Reel Media Corp Los Angeles County, California Editor in Chief Voice Media Group Phoenix, Arizona Digital Media Planner/Buyer Serino/Coyne, LLC New York City, New York Digital Media/Marketing Strategist National Automotive Magazine and Digital Platform Philadelphia, Pennsylvania (US) - See more Jobs »…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

    AllFacebook- 13 readers -
  • Facebook Customizable Push Campaigns for Apps Are Out of Beta

    … that they haven’t purchased yet. Ni also addressed how the latest versions of iOS and Android were accounted for: Push campaigns are becoming even more prominent for people using the latest iOS and Android devices. iOS 10 requires two taps on the home screen to unlock, which means that push notifications stay on the screen longer. This gives you more time…

    David Cohen/ AllTwitterin Social Facebook- 8 readers -
  • Snapchat Changing Terms for Discover Content Partners (Report)

    … The wall around Snapchat’s walled garden is about to get a little more expensive for media companies to climb. Peter Kafka and Kurt Wagner of Recode reported that Snapchat is proposing radically different terms to media companies providing content for its Discover section. According to Kafka and Wagner, the messaging application is seeking…

    David Cohen/ AllFacebookin Content- 9 readers -
  • Facebook Audience Network Updates Coming

    … Updates are coming “over the next few months” for Facebook Audience Network, according to director of publisher solutions David Jakubowski. The social network unveiled Facebook Audience Network at F8 in 2014 as a way for advertisers to take advantage of Facebook’s advertising and targeting tools on mobile sites and in applications outside…

    David Cohen/ AllFacebookin Social Facebook- 4 readers -
  • How Snapchat, Tinder Can Better Serve Advertisers

    … functions that allow brands to communicate with audiences in an effective way. As a result, brands are missing out on major commercial opportunities, social networks on advertising revenue and consumers–particularly the young–on exciting information and offers from favorite brands. This, I believe, is largely due to problems with technology…

    Inside Facebookin Social How To's- 5 readers -
  • 4 Tips to Influence Buyers and Win Social Referrals

    … leader in your market. Having a great product is not enough to compel shoppers to buy. Take Amazon, for example: For every product on the e-commerce giant’s webpage, there are product details, reviews, similar items and informative content to educate consumers on the product and its availability. Referrals would flow in via content shares…

    Inside Facebookin Social- 7 readers -
  • What Makes a Great Influencer Post?

    … There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them. It’s perfectly fine to give them…

    AllTwitterin Social SEO Google- 6 readers -
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