Advertising/Marketing

  • Pinterest Promoted Pins Now Available in Canada

    … Pinterest announced Thursday that Promoted Pins are now available to brands in Canada. Software engineer Paul Baltescu wrote in a blog post that users in Canada are up 50 percent year-over-year, with more than 4.4 billion ideas having been saved in the country, along with 3.9 million pins daily. He added that the most popular categories…

    David Cohen/ AllFacebookin Social- 7 readers -
  • New Look for Pinterest Business Profiles

    … Pinterest announced several updates to its business profiles: a new rotating showcase, the ability to highlight boards and Buyable Pins and a consistent design across the web and mobile. Product manager Adam Barton detailed the updates in a blog post, saying that the updates will begin rolling out to desktop and mobile users Wednesday…

    David Cohen/ Inside Facebookin Social- 9 readers -
  • Influencer Marketing: The End of Bad Ads

    … marketing with one of our clients, Brevard. It makes minimalist, high-quality watches, but it had only 65 followers on Instagram engaging at 4 percent when we started working with the company. Collectively, our roster of 250 influencers has a reach of more than 10 million followers and, way more important, we command a 14 percent engagement rate…

    AllFacebookin Twitter- 16 readers -
  • Facebook Creative Hub Opens Its Doors

    … The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.” Facebook said in a Facebook for Business post that it has been testing Facebook Creative Lab with more than 30 agencies since announcing…

    David Cohen/ AllFacebookin Social Mobile Facebook- 9 readers -
  • It’s Time to Take Facebook Seriously for Location Marketing

    … create a completely different experience. Facebook will only amplify its role as a location-marketing destination. How will your business respond? Jay Hawkinson is a digital marketing professional with 20 years of sales, marketing and merchandising experience including organic search optimization, paid search advertising, local search, mobile and social media. Jay joined SIM Partners in 2006 as an equity partner and currently oversees mobile, social media and emerging technology as senior vice president of client success. …

    AllFacebookin Social Paid Search Facebook- 9 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 11 readers -
  • 7 Ways to Run Better Social Media Contests in 2017

    … and the latest trends in social media. If you hope to stand a chance of beating your competition, you’ll need to be on the cutting edge. Don’t be afraid to experiment with new platforms and new mediums; if it works, you’ll be rewarded greatly, but if it doesn’t, you’ll mainly be out a bit of time. Work with social influencers: Influencer marketing…

    AllFacebookin Social- 7 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 22 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 13 readers -
  • Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands

    ….” The sleeker name is meant to reflect the company’s evolution beyond social, citing the release of Spectacles as its entry into hardware. In a time when fewer and fewer platforms are identifying as “social,” Snap Inc.’s expansion represents its progression into something bigger. CEO Evan Spiegel is no longer simply dominating the messaging app scene; he…

    AllTwitter- 3 readers -
  • Social Customer-Service Automation: Too Good, or Too Good to Be True?

    …. an automated response may feel like a bit of a balancing act at first. The brands that eventually find that sweet spot will be best-positioned to increase agent efficiency, reduce response times and improve overall customer satisfaction. It really all comes down to keeping your customers’ best interests at heart. When you make this a priority, everything else will fall into place. Katy Keim is chief marketing officer of social customer-service management provider Lithium Technologies. Image courtesy of Shutterstock. …

    AllTwitterin Social- 10 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … by different teams and often budgeted for separately. It’s rare that both capabilities are housed within the same specialist agency. The opportunity exists for marketers to integrate innovative social media elements into their OOH campaigns to drive deeper engagement and derive increased results from a medium that has traditionally been difficult…

    AllTwitterin Social Twitter- 16 readers -
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