Advertising/Marketing

  • The Super Bowl Is Boring

    … In a surprising move that reflects modern viewing habits, the National Basketball Association recently announced that it is considering shortening the length of games due to the diminishing attention span of millennials. If this sounds like a problem isolated to basketball, it isn’t. Think about how exactly you watch the Super Bowl–maybe…

    AllFacebookin Social Google Facebook Twitter- 35 readers -
  • Twitter and TV Superfans (Study)

    … of superfans by providing exclusive content to their core audience of fans to increase the reach of their messaging. Media and entertainment brands can use Twitter to drive tune-in by releasing clips and trailers, leveraging unique formats such as retweet to remind and targeting the right audience. By targeting like-minded fans of The Bachelorette with a creative campaign, the Bad Moms movie drove box-office success. Readers: Are you a superfan of any TV shows? …

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 36 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See more Jobs »…

    David Cohen/ AllTwitter- 19 readers -
  • How to Become a Social Media Marketing Superstar

    … skills and experience: Contrary to popular opinion, social media is not only about delivering clever one-liners. As a social media professional representing a company, you are customer service, marketing and the face of the company. While you are not applying to be a face-to-face or field service representative, your customer-service skills must…

    Inside Facebookin Social How To's- 35 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … be sure that the quality of the data will be much higher. Publishers that also have high engagement rates can then tie a user’s behavior and profile information together, just as Facebook does. These types of first-party data owners can partner with Krux, LiveRamp or similar businesses to make their data easily accessible to marketers. Data owners…

    AllTwitterin Facebook- 28 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

    … understandable that some marketers–especially those that rely heavily on Facebook for generating a large volume of website traffic–would be worried. An opportunity to improve In reality, the update is an invitation to improve your content and step up your marketing efforts. Manipulating readers with anger, anxiety, surprise or other punchy emotions was never…

    AllFacebookin SEO Google Facebook- 34 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … become their own marketing strategy that speaks to consumers with a voice and frequency that resembles personal expression; video communication that drives emotional engagement across disciplines–from cross-platform paid advertising to product marketing and customer-relationship management. Broadly, video marketing as a solution is widely accepted…

    Inside Facebookin Affiliate- 29 readers -
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