Advertising/Marketing

  • The Super Bowl Is Boring

    … of the year, it’s a great opportunity for publishers to tackle users’ attention. By providing distracted viewers with interactive content–such as trivia quizzes, ranked lists and polls–publishers can make readers feel like they are a part of the game by testing their knowledge or giving them a platform to share an opinion on a play or controversial…

    AllFacebookin Social Google Facebook Twitter- 33 readers -
  • Twitter and TV Superfans (Study)

    … the conversation and convert potential or casual fans to superfans by giving them additional content and fueling the conversation on Twitter. Find and target superfans directly to amplify the spread of your marketing message. Their sharing behaviors mean your tweets travel further. Media and entertainment brands can tap into the influence network…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    …. The first major step in establishing a bank of visual content is to settle on a style, according to Venngage. And once you decide on a strategy or goal for the campaign–such as targeting a particular demographic or capturing views within a certain industry–you might seek inspiration from other successful campaigns. Consistent fonts, color palettes…

    AllFacebookin Social Content- 36 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 29 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • How to Become a Social Media Marketing Superstar

    … skills and experience: Contrary to popular opinion, social media is not only about delivering clever one-liners. As a social media professional representing a company, you are customer service, marketing and the face of the company. While you are not applying to be a face-to-face or field service representative, your customer-service skills must…

    Inside Facebookin Social How To's- 35 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 28 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • Page Admins Can Have Facebook Remind Them to Update Their Pages

    … their pages. Page admins can receive reminders before holidays, as well as designate specific days of the week or times of day. The module reads: We can remind you to update your page on days that are important to you. Regular posts build visitor trust and engagement, and reminders can make it easier to follow a posting schedule. Facebook page admins: Thoughts? …

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious…

    Inside Facebookin Affiliate- 29 readers -
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