Advertising/Marketing

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 22 readers -
    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 21 readers -
    • 6 Ways Data Can Boost Your Social Media Marketing

      After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation.

      AllFacebookin Social Facebook Twitter- 36 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … be sure that the quality of the data will be much higher. Publishers that also have high engagement rates can then tie a user’s behavior and profile information together, just as Facebook does. These types of first-party data owners can partner with Krux, LiveRamp or similar businesses to make their data easily accessible to marketers. Data owners…

    AllTwitterin Facebook- 8 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 11 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 13 readers -
  • Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads

    … Snapchat is encouraging its advertisers to bundle their video ads. Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story…

    David Cohen/ AllTwitter- 14 readers -
  • SMBs Plan to Increase Digital Marketing Budgets (Report)

    … There are no universal solutions for marketing. Each business, regardless of its scale, needs to find a solution that best fits its needs and strategy. However, keeping watch on other enterprises and trends can give help lead you in the right direction. A study from all-in-one online marketing platform GetResponse examines the direction…

    AllFacebookin Social Mobile EMail- 16 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 17 readers -
  • Spending on Social Advertising Is On the Rise (Report)

    … spending. 4C analyzed more than 900 brands and over $150 million in ad spending, and it found a 43 percent quarter-over-quarter increase and a 65 percent year-over-year gain in paid media spend. Spending on Facebook grew even more, with a 74 percent YoY increase. On Instagram, which saw user numbers rise to more than 600 million last year…

    AllTwitterin Social Mobile Facebook- 18 readers -
  • Make the Most of Twitter: How DMs Can Personalize Your Brand

    … to tailor the content of your message to what the customer typically tweets about. Imagine you’re reaching out to public-relations and marketing professionals who follow @PRNews or major advertising firms such as @WiedenKennedy. You might start your message by saying, “Hi, I see we have some similar interests–particularly around PR and marketing,” before…

    AllTwitterin Social Twitter How To's- 13 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 12 readers -
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