Advertising/Marketing

  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 35 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 32 readers -
  • Snapchat in Talks With Several Ad Agencies (Report)

    … Is there a Snapbot in the middle of Madison Avenue? Not quite, but Snap Inc. is apparently spending a lot of time with ad agencies there. Suzanne Vranica, Maureen Farrell and Steven Perlberg of The Wall Street Journal reported that the messaging application has engaged in discussions with the media-buying units of agencies including WPP…

    David Cohen/ AllFacebook- 28 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 23 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 20 readers -
  • Page Admins Can Have Facebook Remind Them to Update Their Pages

    … their pages. Page admins can receive reminders before holidays, as well as designate specific days of the week or times of day. The module reads: We can remind you to update your page on days that are important to you. Regular posts build visitor trust and engagement, and reminders can make it easier to follow a posting schedule. Facebook page admins: Thoughts? …

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … video marketing strategy is drumming up the necessary creative. The simple truth is the scale and pace of video creation requires exponentially more agile production capabilities. There are a myriad of solutions popping up, from animated GIF and slideshow creators at one end to crowdsourced video marketplaces on the other. One particularly…

    Inside Facebookin Affiliate- 28 readers -
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