Advertising Technology

  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • The Future Of Paid Search (From A Data Perspective)

    … that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Historically, we would buy ads based on a context-centric model, very similar to the way we would buy ad space…

    Benjamin Spiegel/ Marketing Landin Paid Search Display- 29 readers -