Advertising Technology

  • Why every digital advertiser should demand transparency

    … The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers between advertisers and publishers. Being in such a position allowed them to be as transparent or “non-transparent” as they wished. This resulted in extremely high margins (50 percent to 60 percent or higher…

    Ratko Vidakovic/ Marketing Landin Display- 15 readers -
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