Advertising Technology

  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • The Future Of Paid Search (From A Data Perspective)

    …, programmatic buying. We know, understand and evaluate each visitor on an individual basis and can serve those visitors hyper-targeted ads based on their specific profiles. If you are unfamiliar with the way programmatic audience-buying works, please feel free to have a quick look at my recent post, Why Every Marketer Needs to Understand Programmatic…

    Benjamin Spiegel/ Marketing Landin Paid Search Display- 28 readers -