Advertising Trust

  • Over 70 Percent of Native Ads Get a Failing Grade

    …,” according to a study by the Media Insight Project. OTA’s study was conducted in April 2016, about four months after the Federal Trade Commission (FTC) released an updated guide for native advertising. In the guide, the FTC emphasized the importance of consistent disclosure tags such as “Ad,” “Advertisement,” “Paid Advertisement,” “Sponsored Advertising…

    Dillon Baker/ The Content Strategist- 22 readers -
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