Advertising Trust

  • Over 70 Percent of Native Ads Get a Failing Grade

    … constitutes a 90 percent increase from last year. The Interactive Advertising Bureau (IAB), meanwhile, recently found that 26 percent of U.S. internet users employ ad blockers and 17 percent are “at risk” to begin using them. And trust in the media is perilously low: Only 6 percent of Americans say they have “a lot of confidence in the media…

    Dillon Baker/ The Content Strategist- 19 readers -
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