Advertising Trust

  • Over 70 Percent of Native Ads Get a Failing Grade

    … News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. In a new study released today by the Online Trust Alliance (OTA), a non-profit whose mission is “to enhance online trust and empower users,” 71 percent of the top 100 news publishers received a failing grade when it came disclosing…

    Dillon Baker/ The Content Strategist- 22 readers -
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