Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 25 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 18 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … and reach consumers cross device is hugely powerful. Clients will enjoy immediate benefits from better targeting, cross device reach, frequency management and deeper demography insights across channels. And Facebook Asia-Pacific agency-development lead Ben Buxton added: Agencies are trusted advisors to their clients, so aligning and partnering…

    David Cohen/ AllFacebook- 26 readers -
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