Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and more advanced, the screens get larger, the mobile web gets optimized and the application economy matures, consumers are increasingly leading mobile-first lifestyles. But while consumers may be mobile-first, brands, agencies and marketers from every industry and vertical realize that consumers aren’t mobile-only. Enter cross-device intelligence…

    AllFacebookin Google Facebook- 29 readers -
  • Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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