Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … of cross-device, with Google focusing on targeting and Facebook adding new reporting capabilities. So what’s all this fuss about cross-device? In 2014, Facebook commissioned a study that found that 53 percent of people who own two devices and 77 percent who own three devices switch between them to complete tasks or activities. Similarly, a Google…

    AllFacebookin Google Facebook- 29 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 19 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 26 readers -
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