Advertising Week

    • The Most Important Thing in Marketing Isn’t VR or AI

      In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

      AllFacebookin Google Facebook- 13 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … is created equal. The only ad tech solutions capable of finding and engaging directly with consumers are the ones that deliver accurate, authentic insights about real people, based on persistence and scale. The white paper is available for download here, and Atlas provided the following key takeaways: Marketers must evolve beyond cookies to reach…

    David Cohen/ Inside Facebookin Mobile Facebook- 14 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 19 readers -
  • Facebook’s Advertising Week 2014 Schedule

    … VP of global marketing, sales and service Jim Farley. 4:25 p.m., Nasdaq Marketsite: One Year Later: Building In Feed Ad Products. Moderator: ARF’s Fuguitt. Panelists: Facebook ads product marketing manager Scott Shapiro, LinkedIn VP, marketing solutions, North American sales Jonathan Lister, Sharethrough CEO Dan Greenberg and Yahoo VP of solutions…

    David Cohen/ AllFacebookin Facebook- 14 readers -
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