Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 29 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 19 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … and online to offline without relying on cookies will supercharge our ability to capitalize on a powerful “people platform” approach. This is likely the biggest audience marketing innovation in 10 years. Omnicom Media Group Asia-Pacific CEO Cheuk Chiang said: This is truly groundbreaking for the region. The ability to more effectively target…

    David Cohen/ AllFacebook- 26 readers -
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