Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 15 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 15 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    … The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post…

    David Cohen/ AllFacebook- 21 readers -
  • 1-800-Flowers Becomes the First Client to Migrate to Facebook’s Revamped Atlas Ad Platform

    … to prove the value of people-based marketing in solving its cross-device problems, measuring the true impact of its ad spend and understanding its customers’ purchase journeys. 1-800-Flowers director of online marketing Craig Shiffrin added in the blog post: We are thrilled to work with Atlas, and it has been a smooth transition for us. We look forward to our relationship with Atlas and learning great insight on how we can best serve our customers. …

    David Cohen/ AllFacebookin Facebook- 6 readers -
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