Advertising Week

  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 23 readers -
  • Atlas Issues White Paper on ‘People-Based Marketing’

    … People-based marketing has been the mantra since Facebook relaunched its Atlas ad platform last September. Atlas released a new white paper this week, \"Behind the Buzz: People-Based Marketing Defined,\" and head of marketing Jennifer Kattula said in a blog post introducing the white paper: If you’re reading this right now, it’s safe to say…

    David Cohen/ Inside Facebookin Mobile Facebook- 15 readers -
  • Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region

    …-based targeting capabilities in a more automated way. We look forward to the partnership with Omnicom Media Group and to announcing additional partnerships in the months to come. Annalect Asia-Pacific president Lee Smith added in the blog post: Clients have faced silos of success in digital media for years without being able to solve issues…

    David Cohen/ AllFacebook- 23 readers -
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