Advertising Week 2014

  • Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … a desktop computer and nothing else. The old systems don’t work. Atlas enables ad-serving and measurement, so that it’s real people and real results. It enables marketers to be more effective and actually reach their target. We think close to 40 percent of the targeting that is just age and gender, which is the most basic targeting anyone does…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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